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Suzuki South Africa confirms Penquin as partner agency again

In a partnership that has already enjoyed an impressive 19 years together, Suzuki South Africa has once again affirmed Penquin, the full-service results-based communications agency, as its preferred supplier.

Veronica Wainstein, Managing Director at Penquin says: “We are an agency that relies heavily on tangible results and measureable outcomes. During our 19 year partnership with Suzuki Auto South Africa, we have always measured our success based on the client’s achievements.

Almost eleven years after the company’s Automotive launch into South Africa, more than 60 000 new Suzuki vehicles are on the road with the brand having won’s Consumer Brand of the Year two years running (2017 and 2018).

“We are absolutely thrilled to see this partnership continue.”

As lead agency, Penquin manages all campaign strategies, concepts, artwork, production and media solutions for Suzuki South Africa.

Suzuki Auto South Africa’s Megan MacDonald says: “Our relationship with the Penquin team over the past near two decades has been one that took our brand from a ‘newbie’ entering South Africa to one of the most successful car brands in the country. Not only that, we have developed a solid brand personality that permeates our cars, our dealerships and our communication that continues to drive our success.

They aren’t just any service provider; Penquin is a partner in every sense of the word. We firmly believe we’re in the right hands.”

“We are 100% into building authentic connections for our client’s customers and we’re honoured to have the opportunity to continue doing so for Suzuki Auto South Africa,” says Ryan Nofal, Penquin’s Client Service Director. “It’s our ‘Way of Life’ too!”

For more information on Penquin visit

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Penquin, Spitfire and Suzuki SA win big at Next Generation Awards

Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies.

 “We went head to head against some really tough opposition and against large agencies,” says Veronica Wainstein, Penquin’s Managing Director, “but being an independent and full-service agency has had a great part to play in our success.”“It is inspiring to see that both categories that we entered with Suzuki SA, we won,” says Darren Leishman, CEO of Spitfire Inbound Marketing. “I believe that, in part, our success is the long lasting client relationships we’ve built over many years, with this client in particular, and being held accountable for our work with measurable objectives and benchmarks – our client’s successes are our successes.”

This year The New Generation Social & Digital Media Awards took place at Montecasino and received a record amount of entries. Awards included best social and digital media marketing campaigns, best use of online media and tools, outstanding individual performers and our main overall winners from the agency and corporate sectors.

Winning campaigns showed on-strategy creative execution that displayed a clear link between the original business objectives and the outcomes enabled by the work.“We’re extremely thrilled with the two Gold Awards that we achieved at New Generation which just reinforces our credo as a ‘results driven agency’ which wouldn’t be possible without the support of amazing clients like Suzuki SA,” concludes Wainstein.

Find out more about Penquin on their website or Spitfire Inbound Marketing at


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Digital marketing agency Spitfire wins international Inbound Marketing award

It’s no secret that consumers are doing everything they can to avoid as many ads as possible. This ad avoidance, while hampering the traditional advertising efforts of marketers, has led to a relatively new tactic – Inbound Marketing.

 Recognising exceptional success in this area, Hubspot has named Spitfire Inbound Marketing with the grand prize – the prestigious Hubspot Overall Impact Award for 2017, acknowledging Spitfire’s incredible 21% growth in sales for client Suzuki SA.

The Inbound Growth Story category, specifically celebrates agencies’ inbound marketing success by highlighting a client’s rapid growth through inbound marketing practices.

Hubspot is an international offering that provides tools and combines social media marketing, content management, web analytics, landing pages and search engine optimization. Inbound Marketing can be described as a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention.The Spitfire team travelled to Boston USA this week to collect their award. “Winning the overall Impact Award is a massive achievement and huge recognition from HubSpot for delivering fantastic client work using inbound methodology,” says Spitfire Inbound’s MD and HubSpot Gold Partner Darren Leishman.

“In our case the accolade is a direct result of a consistent partnership that tackles each marketing objective holistically, with a strong focus on inbound marketing. None of this would have been possible without the support of our amazing clients at Suzuki and our Penquin partners.”

The Hubspot Impact Awards scrutinised each entry on the basis of: challenges the client faced; specifics around the agency’s implementation; quantitative results of the campaign and how it impacted on the client.

“Inbound marketing played a significant role in the growth of Suzuki’s market share. The process not only attracted new customers to the brand it also helped align the sales and marketing teams internally, and with the dealer body,” he says. “Once we started an integrated inbound marketing strategy, digital leads exceeded our twice revised stretch goal by a massive 123%.

Customers attributed to web and content leads increased to 128% of the stretch goal.”Spitfire’s sister company, full service advertising agency Penquin, is equally thrilled at the accolade. Veronica Wainstein, MD adds: “We as the shareholders of Penquin made the decision just over a year ago to split the inbound business into a single minded and focused offering, and this award affirms that it was absolutely the right decision.

It’s allowed us to collaborate and provide an integrated marketing solution to our clients with a focused partner that guides us in our traditional marketing efforts from a different perspective.  Winning the award validates the success of aligning a digital and traditional strategy that delivers tangible results to our clients. Suzuki’s involvement is testament to this and as an agency that has always been focused on delivering results to our clients, the Spitfire award further tells our story and reinforces that we can and will continue to be a results driven agency.”


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Penquin MD acquires majority shareholding

Results driven full service agency Penquin has announced several changes to its senior management structure to bring in 2017.

 Long standing staff member Veronica Wainstein has been appointed Managing Director and acquired a majority shareholding in the company. Co-founders Grant Leishman will take on a non executive role while pursuing interests in the US and Darren Leishman takes on the CEO role of sister company Spitfire Inbound Marketing.

 “While we have a new management structure in place our clients can be assured of our continued high standards of service,” says Veronica. “We practice (and implement) everything that we preach and at Penquin it has always been about growing people organically and looking internally first for any promotion.” 

 “Penquin has always believed in owner managed businesses and particularly independent agencies such as ours,” says Darren. “Veronica has worked with us for the past nine years and we’re absolutely thrilled how she’s moved through the ranks into the role of MD so seamlessly and with the backing of the team and our clients.”

 With the promotion comes a change of ownership. Veronica has acquired the majority of Penquin shares with the remainder being split between Grant, Darren and five key staff members.

 Darren explains the role of newly formed in-bound strategic marketing company Spitfire: “In-bound marketing combines online and offline data with our unique trademarked Interceptor Strategy tool which aids brands to truly understand consumers, providing marketers with real sales and marketing, and communication strategies,” he says. “Both Penquin and Spitfire Inbound work side by side to maximise our client’s marketing return on investment.”

 Veronica adds: “We’re in an extremely exciting growth phase for both companies and I’m excited to see what the next few years hold. Since Penquin was founded in 2000, we have always prided ourselves on providing more than is expected, through constant innovation and an intrinsic understanding of our clients’ needs.”

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