Laiza Zikalala, Business Unit Manager at The MediaShop Traditional media is not dead for Millennials – yet! According to Consumer Barometer, Millennials don’t go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course […]
We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.
For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.
- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth
There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape. Developed by Neil Higgs and his team at Kantar TNS, the new SEM (Socio-Economic Measure) […]
Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media InflationWatch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how these would be measured, because there has been a great deal of changes in the past […]
In the absence of in-depth industry media and social media behaviour and psychographics, media agencies that are prepared to go the extra mile for their clients create bespoke research in order to understand consumer habits. Cape Town based media agency, Limelight Consulting, unpacks the latest social media behaviours in its “Media Usage Report“. The agency […]
Emerald Resort & Casino will be handing over the keys to a 2017 Ford Ranger 2.2 TDCi Base Double Cab to one lucky winner in the all new Cash & Keys promotion. In addition to the vehicle on offer, players will have a chance to win their share of over R780 000 in cash and […]
The Easter bunny is on his way to Emerald Resort & Casino – hot cross muffins, chocolate brownie eggs and carrot cake bars are being prepared, and clues to the annual Easter Egg Hunt have been finalised! “We have it on good authority that the Easter bunny will once again be making his way to […]
With the recent launch of the Establishment Survey (ES), the Publisher Research Council (PRC) provides a brief overview. The Establishment Survey (ES) is a collaborative partnership between the Publisher Research Council (PRC), the Broadcast Research Council (BRC) and the Advertiser Media Forum (AMF) with the BRC and PRC being the funders and owners of the […]
Not even one week after the agency opened the doors to its brand new offices in Johannesburg, Group MD Chris Botha has announced the appointment of Kgaugelo Maphai as The MediaShop’s new Managing Director of the Sandton office, effective 1st April. “It’s been a whirlwind few weeks, that’s for sure,” says Chris. “We’ve been looking […]
Emerald Arena will erupt as fans experience Amanda Black, Mafikizolo and Sjava live and unplugged at Emerald Resort & Casino on Friday 31 March 2017. “South Africa’s musical talent is being showcased right here in the Vaal as many of SA’s favourite groups, bands, duos and soloists make their way to, and perform at, Emerald […]
Hosted at the Globe Theatre at Silverstar Casino, with prize money totalling R285 000, this year’s all new Caxton Excellence Awards celebrated the achievements of local and community newspaper’s editorial, sales, advertising, management and support staff. “This year, the Caxton Awards has undergone a complete makeover, some categories have fallen away while others, like Best Emerging […]