Publicity and Communications
Content Generation
Reputation Management
Social Media Management
Media Relations
Strategic Objectives

Media Relations

We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.

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Generate Content

For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.

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Social Media

- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth

Bionic enters the African market with local partners Primedia Unlimited

BIONIC, a successful Facebook Marketing Partner based in Dublin are delighted to announce their entry into the African Market with local partners Primedia Unlimited. BIONIC Africa will be based out of Johannesburg. The growth and the success of their platform in other markets prompted Bionic to look for opportunities to bring the power of Intelligent […]

Penquin MD acquires majority shareholding

Results driven full service agency Penquin has announced several changes to its senior management structure to bring in 2017.  Long standing staff member Veronica Wainstein has been appointed Managing Director and acquired a majority shareholding in the company. Co-founders Grant Leishman will take on a non executive role while pursuing interests in the US and […]

New appointments at SPARK Media

Yan Maw has been appointed Junior Marketing Services Executive Lerato Tladi has been appointed Junior Marketing Services Executive Nyiko Momdlani has been appointed Digital Briefcase intern Rolando Franco has been appointed Junior Marketing Services Executive Valentine Ndlovu has been appointed Sales Support Intern

True Location Based Advertising is where it’s at

Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel, […]

The MediaShop runs South Africa’s first ever programmatic radio campaign.

The MediaShop, through their multiple-award winning ad tech unit, Cadreon, has launched the first ever programmatic audio campaign in South Africa. The MediaShop are the first agency in the market to pioneer buying radio in this ground-breaking way. Programmatic audio uses data to target ads to relevant geographies, time slots, and audiences, allowing advertisers to […]

Did your friend make you buy that?

Craig Wallis, Business Unit Manager at The MediaShop Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how influential is advertising versus peer to peer […]

The MediaShop wins Overall Media Agency of the Year at MOST Awards

The MediaShop has for the fifth time been named Media Agency of the Year by its industry peers at annual MOST Awards. The MediaShop was also awarded Full Service Media Agency of the Year.  As reported by The MediaOnline, Sandra Gordon, founder of the MOST Awards, explained why these awards are so important. “Simply put, […]