According to Statiska (The Statistics Portal)1 and The Economist2 South Africa has the world’s highest fitness club revenue, generating over $900 million annually. What this translates to is that a lot of South African consumers are using gyms in various sizes, shapes and formats to get fit, stay active and be healthy, but some brands […]
We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.
For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.
- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth
Money is tight so it’s not often that couples get an opportunity to experience a midweek date night anymore. Emerald Resort & Casino’s Vaal Night Out, is designed to give couples exactly that – time together – alone and cost effectively. “We all know what it’s like in today’s world and economy, so we’ve put […]
Greg Bruwer, previously Joint Managing Director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD. “After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Greg. “We thank him whole heartedly […]
Does advertising need to catch up with the internet? Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says “Hell Yes!” Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation of a product from someone you […]
The Publisher Research Council’s (PRC) latest South African research – Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent reading is more focused and far less distracted. #ReadToRemember Conducted independently by Kantar TNS, the Media View survey, commissioned and funded by the […]
Louise Hefer, The MediaShop I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very consumer they are trying to reach. It’s not always necessary to […]
It was indeed a night to remember when The Soil, Robbie Malinga, Musa and Thami Shobede enthralled and entertained a capacity crowd at Emerald Resort & Casino over the Workers’ Day long weekend. “We received fantastic feedback from the fans in person and on our social media platforms,” says Leolize Naidoo, Emerald Resort & Casino’s […]
Emerald Resort & Casino’s popular weekly Roulette Mania Super Bonus is back with guaranteed cash of up to R30 000, over the next two months. “Our popular Roulette Mania has, this week alone, given away R74 000 in cash,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “We’re now maximising Roulette Mania with a bonus […]
YouTube and Google hit with controversy and advertisers are not happy Kevin Ndinguri, Business Unit Manager at The MediaShop YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that advocated hate speech, and, in extreme cases, even terrorism. This wasn’t just a disaster […]
14 May is Mother’s Day. Are you really going to make her cook? Why not treat her to an exceptional day out at Emerald Resort & Casino? “Great food always has a way of conjuring up warm memories and emotions, including those of Mom’s homemade lasagne, chocolate cake or meatloaf,” says Emerald Resort & Casino’s […]