With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights. The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local […]
We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.
For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.
- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth
Emerald Resort & Casino is searching for the hottest new local talent and will be hosting a ‘Talent Search’ competition on 12 August 2017 where entrants stand a chance at winning a performance contract with the Resort. Are you the next Susan Boyle, musician Tokio Myers who won the recent Britain’s Got Talent series or […]
Emerald Resort & Casino’s team members were more than happy to brighten the communities of Boipatong and Sebokeng this Mandela Day. A team of 50 enthusiastically painted the Boipatong Community hall and offices before cooking and feeding 600 community members. The team were welcomed and introduced to the community by NAFCOC President, Bongani Dlamini. The […]
Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which […]
“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Digital Manager of SPARK […]
Last month’s inaugural Hot Beatz indoor pool party held at Emerald Resort & Casino’s popular water park Aquadome was such a resounding success that the Resort is hosting a second event on the 28th July. “We were completely overwhelmed by the positive feedback received from our guests through social media and direct feedback that we’ve […]
Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the […]
Local community newspapers, Die Pos and The Beat have joined the SPARK Media stable of local community newspapers, bolstering the media owner’s already 3.4 million strong weekly circulation in urban homes. Die Pos, a sold paper, delivers 6,000 copies weekly into Bela Bela (Warmbaths), Modimolle (Nylstroom), Naboomspruit, Vaalwater, Settlers, Pienaarsrivier, Leeupoort, and Radium areas. The […]
Emerald Resort & Casino is offering ‘soon to be married couples’ a chance at winning their dream fairytale wedding to the value of R65 000. The competition will be launched at their wedding Open Day on Saturday, 29 July 2017. Wedding planning is not easy! Couples are suddenly expected to become event planners overnight and […]
Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony. Headed in the South African market by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access […]