Publicity and Communications
Content Generation
Reputation Management
Social Media Management
Media Relations
Strategic Objectives

Media Relations

We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.

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Generate Content

For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.

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Social Media

- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth

Justine Williams, new Marketing Services Director at SPARK Media

Justine Williams has been promoted to Marketing Services Director at SPARK Media. The duties in her new role include delivering tailored marketing and sales insights to agencies and clients to help them understand the South African consumer on a local level. “Justine has dedicated 15 years to the team at NAB and now SPARK Media […]

SPARK Media has introduced its Programmatic offering

SPARK Media has officially launched its Programmatic advertising offering entitled SPARK ignition BUY. SELL. TARGET. ignition SELL. is a private market place (PMP) tool incorporating premium South African websites that are part of, or affiliated to, the Caxton CTP Group of Publishers. This PMP is unique to the South African digital advertising market not only […]

Jecy will be attending business school thanks to SPARK Media

Jecy Kalume, long-time resident and member of the Mother of Peace Community received a R10 000 sponsorship boost from SPARK Media to enable him to attend business school and further his studies. “This year, instead of the traditional client Christmas gifts, we will be adding to the sponsorship of Jecy’s future education to make his […]

Primedia Unlimited has moved

Primedia Unlimited, South Africa’s leading provider of out of home and ambient media solutions has moved offices.  The company’s new address is 151 5th Avenue, Sandown. The reception team can be contacted on T: 010 306 5100 or lindaw@primedia-unlimited.co.za for general queries. “We’re delighted to be in a new space – it’s given us an opportunity […]

The MediaShop awarded Level 1 BEE

The MediaShop has reached another milestone in its journey and pioneering values by being the first and only media agency in the country to be awarded Level 1 BEE status.  “The MediaShop has always believed in uplifting both our staff and our country’s citizens and we’re absolutely thrilled that the work we’ve consistently put into […]

Bionic enters the African market with local partners Primedia Unlimited

BIONIC, a successful Facebook Marketing Partner based in Dublin are delighted to announce their entry into the African Market with local partners Primedia Unlimited. BIONIC Africa will be based out of Johannesburg. The growth and the success of their platform in other markets prompted Bionic to look for opportunities to bring the power of Intelligent […]

Penquin MD acquires majority shareholding

Results driven full service agency Penquin has announced several changes to its senior management structure to bring in 2017.  Long standing staff member Veronica Wainstein has been appointed Managing Director and acquired a majority shareholding in the company. Co-founders Grant Leishman will take on a non executive role while pursuing interests in the US and […]

New appointments at SPARK Media

Yan Maw has been appointed Junior Marketing Services Executive Lerato Tladi has been appointed Junior Marketing Services Executive Nyiko Momdlani has been appointed Digital Briefcase intern Rolando Franco has been appointed Junior Marketing Services Executive Valentine Ndlovu has been appointed Sales Support Intern

True Location Based Advertising is where it’s at

Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel, […]

The MediaShop runs South Africa’s first ever programmatic radio campaign.

The MediaShop, through their multiple-award winning ad tech unit, Cadreon, has launched the first ever programmatic audio campaign in South Africa. The MediaShop are the first agency in the market to pioneer buying radio in this ground-breaking way. Programmatic audio uses data to target ads to relevant geographies, time slots, and audiences, allowing advertisers to […]