Publicity and Communications
Content Generation
Reputation Management
Social Media Management
Media Relations
Strategic Objectives

Media Relations

We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.

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Generate Content

For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.

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Social Media

- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth

LNN is South Africa’s 5th largest online news audience

Caxton’s Local News Network (LNN) platform, has been verified by the IAB Measurement Council as the 5th largest news audience in South Africa, with 2.8 million unduplicated unique browsers and over 8.8 million page views per month*.  The Caxton news network has over 250 journalists on the ground bringing readers credible, trustworthy, breaking news.  LNN […]

Get closer this Valentine’s Month

Love is in the air this coming Valentine’s Month at Emerald Resort & Casino’s Outdoor Movie Night as the Resort screens one of the best loved, most ageless love movies ever, Ghost, on Saturday, 9 February 2019. “It’s the perfect opportunity to spoil and surprise your better half,” says Leolize Naidoo, Emerald Resort & Casino’s […]

Why the wall?

Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]

The Frog in the Pot

Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]

Emerald makes wishes come true!

The festive season for most people, is a time of happiness, fun, holidays and family. To make it a truly festive season for those less fortunate, Emerald Resort & Casino is helping to change lives and make a few wishes come true. “Most recently, weassisted the Sebokeng community in celebrating the birthday of a 128 […]

Print is dying and Radio is next!

Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled out of a nerd’s basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian […]

SPARK Media partners with Private Property

SPARK Media is delighted to announce its digital advertising sales partnership with Private Property, one of South Africa’s largest online property portals. With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, advertisers can access audiences that are primed to engage with products and services that […]

Enjoy a night out at the zoo!

When the sun goes down many animals come out to play. What goes on after the lights go out at the zoo? Wonder no more! Experience Emerald Resort & Casino’s Animal World like never before! “The entire Animal World will be opened to the public on certain evenings throughout December for our new Night Walk […]

Looking up towards 2019…

Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smart watches, […]

Caxton and SPARK Media ready for the festive season!

This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the […]