Publicity and Communications
Content Generation
Reputation Management
Social Media Management
Media Relations
Strategic Objectives

Media Relations

We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.

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Generate Content

For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.

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Social Media

- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth

Emerald scoops 13 awards!

At the inaugural 2018 Vaal Explorer Awards which celebrate excellence in local Vaal tourism and leisure, Emerald Resort & Casino triumphed by walking off with 13 of the awards over the course of the evening! “Hard work certainly pays off and we’re extremely proud of this achievement, in particular the Gold Award  received for the […]

Advertise to a possible 7.6 million people!

Ignition TARGET is SPARK Media’s programmatic and direct audience solution. Through their Data Management Platform (DMP) they collect and deliver customised interest based, demographic and in-market audiences. Over 7.6 million people were collected in October across Caxton owned and affiliated websites, with 69.2% of traffic coming from mobile devices. “Our in-market audiences are super exciting […]

AMASA adds to its Board

The Advertising Media Association of South Africa (AMASA) has announced two new additional members to its board of directors. AMASA welcomes Mpho Maseko and Parmeshan Moodliar to the table. Mpho and Parmeshan join current directors Wayne Bischoff, Wayne Bishop, Karen Bailey, Lyn Jones and Rob Smuts. Wayne Bischoff says: “Both Mpho and Parmeshan are old […]

Emerald commits to support SMME’s

At the recent 2018 Vaal SMME Conference and Exhibition, hosted by Emerald Resort & Casino and partners, exhibitors, entrepreneurs and visitors from the Sedibeng District were given the opportunity to network, collaborate and stimulate trade amongst themselves and larger corporates. “This is the first SMME exhibition that we have hosted, providing a platform for entrepreneurs […]

The media needs to start questioning itself more

Following Media Freedom Week hosted by Media Monitoring Africa last week, Chris Louw, Digital Strategist at Caxton Local Newspapers says that the rise of fake news, anonymous advertising and the influence of political leaders on the media is concerning. As a guest on the panel discussion ‘Are we “post truth” or “post journalism, and does […]

On Comic Con, YouTubers and the business of gaming

Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA featured a large range of pop […]

South African stars rock Emerald!

What a mind blowing weekend of entertainment this was at Emerald Resort & Casino this past weekend as two highly talented performers, Zonke and Vusi Nova packed fans into the Emerald Arena on Saturday and Sunday respectively.“Fans were spoilt for choice this weekend at Emerald Resort & Casino with two national stars in the form […]

AdColony proves the power of mobile at Smarties!

AdColony South Africa has been named Publisher of Year at the 2018 MMA South Africa Smarties awards which honours innovation and creativity, and measures the impact and success that mobile has on business. The company, which is part of the Nfinity Media Group, also walked away with a Bronze in the Product / Services Launch […]

Brands are so much more than just a logo

Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That […]

Newsprint has to adapt to the ever changing world

Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has.   Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re […]