The Modern Day Mom and What Brands Need to Keep in Mind

The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to […]

eCommerce and Millennials

Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. […]

Let’s talk Blockchain

Save the rain forest. Track property owners. Get better protected data. Let’s talk Blockchain. Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today’s everyday life and media environment. I’ve recently found myself delving into the quite unknown world of Bitcoin and crypto currencies. What I’ve discovered is that crypto currency is certainly here […]

The MediaShop retains Famous Brands

Incumbent media agency for Famous Brands, The MediaShop, has retained Africa’s largest branded food service franchisor account after a hotly contested pitch process was concluded. “The MediaShop initially won the Famous Brands business in 2011 and we are grateful that our strategic thinking and unique consumer insights in both traditional and digital media gave us […]

The MediaShop to host OOH workshop for SMMEs

As part of The MediaShop’s ongoing engagements with media owners and partners, the agency is hosting an Out of Home (OOH) workshop on Thursday 7 September at the Bryanston Country Club. Specifically, the purpose of this workshop is to interact with SMMEs within the Out of Home sector to discuss the state of the OOH […]

Gareth Grant joins The MediaShop

The MediaShop’s Johannesburg MD, Kgaugelo Maphai, has announced the appointment of Gareth Grant as Business Unit Manager to head up the Nedbank account.  “We’re delighted to have Gareth on board and we’re already seeing the positive impact and attitude he has been displaying in the few short days since he’s been with the team,” says […]

The MediaShop talks upcoming media trends

Future Media Trends The Media Crystal Ball: Sean Sullivan – Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of “The Singularity is Near”, have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we’d explore 10 themes that are shaping the media platforms of tomorrow. Let’s contemplate […]

Cultural appreciation starts with every one of us

South Africa’s vastly divergent make up of cultures means that we cannot assume to know everything about our fellow South Africans. By learning more about each other, we evoke a greater sense of peer to peer understanding, more beneficial communication and we can collect vital insights into different cultures. These insights can be used not […]

Do it once more with meaning!

Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We’ve heard it all before: “our consumers are distracted”; “they are multi screening”; “there is too much clutter”; “ad avoidance is on the rise”. Yes of course it’s all true but what are we as the advertising industry doing to change […]

Google’s new algorithm, lets call it Fred

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings. […]