Category: The MediaShop

The MediaShop empowers from within

South Africa’s top rated media agency, The MediaShop, is committed to the development of young media practitioners within the advertising space. The agency has been running an effective internship programme for a number of years and also tries to employ all of them on a permanent basis once they have completed the programme. On 1 […]

The MediaShop says Goodbye to Dick

The MediaShop says “Goodbye” to Richard John Raddon Reed, who only wanted to be called Dick, and who was the founder of The MediaShop.  “It is with great sadness that we announce the passing of Dick Reed on 5 March 2019 in Cape Town, where he lived for many years,” says Chris Botha, Group MD […]

A blog about a blog

Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night ‘Netflix and chill’ for you either. I over think the whole process. In fact, I pondered for days for a blog topic I felt had real purpose. After a while, I realized that in my […]

The MediaShop rated top media agency in SA by RECMA

The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry). RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in […]

Who is listening if we are not?

Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent’ type of behaviour.There’s no doubt that technology is changing how we communicate these days. We’re constantly multitasking while losing the essence of face-to-face interactions […]

I am Woman Hear me Roar

Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be? This is a strong black woman (like me) who’s been described as a media mogul, who […]

To compare or not to compare

Belinda Kayton, Media Strategist at The MediaShop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B does not – would you put your family at risk?” I sat up and took […]

Look for the positivity throughout 2019…

Gareth Grant, Business Unit Director at The MediaShop challenges us to lose negativity And just like that it’s 2019! The festive season decorations have been packed away and the Easter eggs have already found a new home on the impulse purchase shelves, making resolutions for the New Year that much harder to adhere to. But […]

Why the wall?

Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]

The Frog in the Pot

Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]