The MediaShop wins Media Agency of the Year and Decade!

At this year’s tenth anniversary of The MOST Awards, The MediaShop was crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media Agency of the Year.  “The MediaShop’s 30th birthday year is turning out to be pretty incredible, this is really the perfect icing on the cake […]

Don’t talk to me, talk to my Chatbot

We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or […]

Remember to remember me – making advertising stick

Louise Hefer, Media Strategist at The MediaShop Something horrible recently happened in our household *cue first world problem here*. Our TV remote broke, and I mean proper broke…broke in terms of not being able to forward, exit or move between channels. So now we’re rocking it old school style and having to actually get up […]

Influencer Marketing should be a non-negotiable on the schedule

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]

The MediaShop and Nando’s win Gold at Loeries!

The Nando’s #rightmyname campaign has won a Gold Loerie in the Media Innovation category, submitted by media agency The MediaShop and creative agency M&C Saatchi Abel.  The #rightmyname initiative saw Nando’s championing the cause for uniquely South African names to be recognised by spellcheck. #rightmyname encouraged users from diverse South African backgrounds to upload their […]

Are You Telling Me, Or Are You Selling Me?

Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social […]

Interpublic Group South Africa introduces Park Advertising, opens Meta Media

Chris Botha, current Group Managing Director of The MediaShop has announced the agency’s new central holding company Park Advertising. This entity will house two media agencies – The MediaShop and newcomer sister agency Meta Media.  With immediate effect, Chris Botha assumes the role of Group Managing Director of Park Advertising, and will oversee the management […]

Me, Myself and Envy

Maggie Pronto, Media Strategist at The MediaShop asks why we’re #SoBlessed #Grateful #SuperficialMuch Being the best you can be, to be #YourBestSelf is a powerful human need – but it’s no secret that our #SoBlessed, #SoObsessed culture is rather superficial. Expectations for happiness have escalated over the past few years – not just from consumers […]

Are you ready to reach your future customer?

Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how best to future-proof a brand’s message to a post 2020 customer base. In the current […]

But what happens after Mandela Day?

Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don’t do on any other normal day. Local celebrities, politicians and every day citizens were visiting old age homes, orphanages […]