Category: The MediaShop

The dilemma of leadership in the advertising and media industry

Chris Botha, Group Managing Director of Park Advertising Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…) A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbundling”. WHAT? I naively thought to myself. A bank CEO is going to manage the unbundling of a state owned enterprise? What […]

Behind the Walled Gardens

Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to a 95 year old’s schedule, I grabbed a newspaper one morning with my cup of […]

One size does not fit all

Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or are they? Research from “The State of the Connected Consumer” by Salesforce, indicates that consumer’s […]

Are brands living up to client expectations?

Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s downturn in consumer confidence due to the current economic situation, the fact that we’re in […]

The Rise Of eGaming

Prince Ndlovu, Media Strategist at The MediaShop eGaming has been a massive sports and leisure pastime around the world, even creating instant millionaires and businesses in the process. All this has been driven by easy access to the internet. Tournaments around the world are commanding around 172,000 fans that attend these online events and around […]

The MediaShop empowers from within

South Africa’s top rated media agency, The MediaShop, is committed to the development of young media practitioners within the advertising space. The agency has been running an effective internship programme for a number of years and also tries to employ all of them on a permanent basis once they have completed the programme. On 1 […]

The MediaShop says Goodbye to Dick

The MediaShop says “Goodbye” to Richard John Raddon Reed, who only wanted to be called Dick, and who was the founder of The MediaShop.  “It is with great sadness that we announce the passing of Dick Reed on 5 March 2019 in Cape Town, where he lived for many years,” says Chris Botha, Group MD […]

A blog about a blog

Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night ‘Netflix and chill’ for you either. I over think the whole process. In fact, I pondered for days for a blog topic I felt had real purpose. After a while, I realized that in my […]

The MediaShop rated top media agency in SA by RECMA

The MediaShop has once again been acknowledged as the top media agency in South Africa, this time by international evaluation agency RECMA (Research Company Evaluating the Media Agency Industry). RECMA is the only global research company that evaluates media agencies worldwide. The company delivers a qualitative evaluation of media agencies based on 18 criteria in […]

Who is listening if we are not?

Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent’ type of behaviour.There’s no doubt that technology is changing how we communicate these days. We’re constantly multitasking while losing the essence of face-to-face interactions […]