Category: SPARK Media

Exciting changes ahead for Spark Media

Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to […]

SPARK Media responds to Chris Moerdyk’s article

On 21 February 2019, Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts.  It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily […]

ROOTS 2019 is building to be bigger than ever!

The 2019 launch of South Africa’s largest urban community quantitative survey, ROOTS, is boasting more areas, more communities and more insights into the survey than ever before. The bumper addition is building momentum and is set to be launched in June this year. “Due to the increase in scope, TNS researchers are still in field […]

LNN is South Africa’s 5th largest online news audience

Caxton’s Local News Network (LNN) platform, has been verified by the IAB Measurement Council as the 5th largest news audience in South Africa, with 2.8 million unduplicated unique browsers and over 8.8 million page views per month*.  The Caxton news network has over 250 journalists on the ground bringing readers credible, trustworthy, breaking news.  LNN […]

SPARK Media partners with Private Property

SPARK Media is delighted to announce its digital advertising sales partnership with Private Property, one of South Africa’s largest online property portals. With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, advertisers can access audiences that are primed to engage with products and services that […]

Caxton and SPARK Media ready for the festive season!

This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the […]

The world’s largest Programmatic conference in a nutshell

On the back of attending Programmatic I/O in New York, Ashleigh Footit, Head of Techops, Programmatic and Performance at SPARK Media shares some insights into the state of programmatic advertising, brand safety and ad fraud both in the US and here at home. After an intense two days spent at the world’s largest conference on […]

Advertise to a possible 7.6 million people!

Ignition TARGET is SPARK Media’s programmatic and direct audience solution. Through their Data Management Platform (DMP) they collect and deliver customised interest based, demographic and in-market audiences. Over 7.6 million people were collected in October across Caxton owned and affiliated websites, with 69.2% of traffic coming from mobile devices. “Our in-market audiences are super exciting […]

The media needs to start questioning itself more

Following Media Freedom Week hosted by Media Monitoring Africa last week, Chris Louw, Digital Strategist at Caxton Local Newspapers says that the rise of fake news, anonymous advertising and the influence of political leaders on the media is concerning. As a guest on the panel discussion ‘Are we “post truth” or “post journalism, and does […]

Newsprint has to adapt to the ever changing world

Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has.   Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re […]