Category: SPARK Media

Big, bigger, biggest #ROOTS2019

Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in […]

#ROOTS2019 – Building Insights with LEGO

ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June.  This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new, […]

Caxton CTP makes sustainability a priority in its business

With almost 50 years in the industry, Caxton CTP has taken steps to ensure that all elements of their print production do not negatively affect the environment. There is a global shift towards going paperless in an effort to save the environment, and a number of companies have been quick to join the bandwagon. However, […]

#ROOTS2019 is coming!

The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. “The ROOTS survey is one of South Africa’s largest and longest running consumer behaviour surveys. Conducted […]

Caxton Excellence Awards acknowledges its local talent

Celebrating its 30th year in existence, Caxton’s annual Excellence Awards has acknowledged the contributions of its sales and editorial staff and management of its local free and sold newspapers. At this year’s awards, R275 000 was distributed in prize money with George Herald being named the Best Sold Newspaper; The Randburg Sun as Best Free Newspaper […] evolves into a fully multi-function automotive platform

Everyone knows the brand, everyone has seen or read or perused the magazine! CAR magazine, a South African heritage brand, established over 60 years ago, has now evolved its online platform, even further to suit prevailing South African market conditions.CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further by […]

New ROOTS 2019 has grown

The largest, most robust, quantitative community survey of urban South Africa, providing insights for marketers about people, their behaviours, activities, shopping, reading and path to purchase habits, ROOTS, launches its latest set of results in June. The ROOTS survey provides single source information from over 27 000 randomly selected face-to-face interviews across many South African urban […]

Exciting changes ahead for Spark Media

Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to […]

SPARK Media responds to Chris Moerdyk’s article

On 21 February 2019, Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts.  It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily […]

ROOTS 2019 is building to be bigger than ever!

The 2019 launch of South Africa’s largest urban community quantitative survey, ROOTS, is boasting more areas, more communities and more insights into the survey than ever before. The bumper addition is building momentum and is set to be launched in June this year. “Due to the increase in scope, TNS researchers are still in field […]