Category: SPARK Media

#ROOTS2019 sheds light on buyer behaviour

Why do we need to understand buyer behaviour? As marketers, advertisers and brand growth specialists, we are all in the business of building brands, looking for opportunities to talk to potential buyers or product users by geographic area and potentially influence behaviour. This works best when we understand what makes consumers tick. CEO of SPARK […]

SA publishers collaborate to launch a new and inventory-rich Video Private Marketplace

In an exciting first for South African digital advertising, industry leading publishers Caxton, Media24, TisoBlackStar, The Daily Maverick and TheSouthAfrican have collectively established a partnership with Australian video company, Oovvuu, and have now launched a new and inventory-rich Video Private Marketplace. Digital consumers continue to show a strong preference for accessible and engaging online video […]

#ROOTS2019 mapping the more economically active South Africa

Set in motion with in-field interviews in March 2018, South Africa’s largest quantitative community survey #ROOTS2019 is ready to be launched in June across South Africa. The all new ROOTS 2019 will unveil new and insightful stories coming out of local geographic areas. “The ROOTS survey has been conducted every three years since 2001 and […]

Hive Digital Media announces management structure

Newly formed specialist digital media agency, Hive Digital Media, formerly the digital sales unit of SPARK Media, has announced the appointments of its Chief Revenue Officer (CRO) Parmeshan Moodliar, Chief Operations Officer (COO) Kristin Louw and Group Programmatic and Data Manager Ashleigh Footit. “It gives me great pleasure to announce changes in the management structure […]

Big, bigger, biggest #ROOTS2019

Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in […]

#ROOTS2019 – Building Insights with LEGO

ROOTS, with a random sample size of more than 27 000 respondents, is South Africa’s largest and longest running consumer shopping behaviour survey, and SPARK Media launches ROOTS 2019 in June.  This year SPARK Media are excited to partner with LEGO to showcase the ROOTS 2019 launch. “We will be BUILDING insights out of the new, […]

Caxton CTP makes sustainability a priority in its business

With almost 50 years in the industry, Caxton CTP has taken steps to ensure that all elements of their print production do not negatively affect the environment. There is a global shift towards going paperless in an effort to save the environment, and a number of companies have been quick to join the bandwagon. However, […]

#ROOTS2019 is coming!

The building blocks of #ROOTS2019 are all coming together! The individual pieces are being expertly constructed to deliver South Africa’s largest urban community quantitative survey. Set for release in June this year, some industry heavyweights have shared their expectations. “The ROOTS survey is one of South Africa’s largest and longest running consumer behaviour surveys. Conducted […]

Caxton Excellence Awards acknowledges its local talent

Celebrating its 30th year in existence, Caxton’s annual Excellence Awards has acknowledged the contributions of its sales and editorial staff and management of its local free and sold newspapers. At this year’s awards, R275 000 was distributed in prize money with George Herald being named the Best Sold Newspaper; The Randburg Sun as Best Free Newspaper […] evolves into a fully multi-function automotive platform

Everyone knows the brand, everyone has seen or read or perused the magazine! CAR magazine, a South African heritage brand, established over 60 years ago, has now evolved its online platform, even further to suit prevailing South African market conditions.CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further by […]