SPARK Media wins at Most 2018

SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards. “This has been a complete team effort and we’re extremely excited to have been declared the winners of the newspaper category,” says Gill Randall, Joint CEO of SPARK Media. “We’re extremely happy that our firm belief in revolutionary, evidence-based marketing principles […]

Guzzle revamps premier retail offering

South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, […]

Debbie McIntyre promoted to Head of Integrated Media Solutions

After a lot of listening and interpreting of client’s needs, SPARK Media has appointed Debbie to a newly created role as Head of Integrated Media Solutions. This will enable her to offer clients access to all Caxton Magazines and SPARK Media platforms, focusing on a cross platform approach and making sure that this is a […]

Eye tracking reveals attention to advertising

One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We […]

SPARK Media once again hosts international marketing scientist!

SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month.  “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall.  The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will discuss […]

SPARK Media celebrates the life of Andy Stanton

SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month. The Johannesburg celebration of Andy’s life will take place this Thursday the 16th August. Please join the team at Baron on Main in Bryanston from 4pm to share your memories of […]

The world of branded content explained

The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content.   Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners, […]

The value of a quality online advertising environment

SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]

It’s inter-high at SPARK Media’s Sport’s Day

It’s that time of year again – SPARK Media’s annual Sports Day! This year SPARK Media takes participants back to school and more specifically, to that inter-high sports day to unleash their inner jock, cheerleader or nerd. As in the previous years, SPARK Media have again catered to both the sporty and the brainy and […]

Edith Petersen Retires After 35 Years At Caxton

Edith is a well known and highly respected legend in the media buying industry. With her career spanning countless years, Caxton would like to bid her a fond farewell. Edith joined the Argus Group back in the 70s before joining Caxton in 1983 where she efficiently ran the insert bookings division – an impressive feat […]