PAMS – validated and live!

After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands. PAMS is the new reading currency designed to achieve an accurate measurement of reading […]

PAMS – a milestone in reading research realised

This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]

PAMS – an innovative Reading currency, releases in February

A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms.  “This new readership research of over 150 titles and […]

No matter the reading platform – quality content is key to advertising success

In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye […]

Peter Langschmidt wins best presentation at PDRF Madrid

  At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world.  The Publishing and […]

Establishment Survey full year results unpacked

On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure.  The ES is a multi-purpose, multi-media survey providing context for all media platforms and all […]

Multiple reading occasions halves print’s CPT

Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT).  Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]

Research Fusion soon to be a reality in South Africa

The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options.   The days of one dimensional AMPS numbers are long gone […]

PAMS – the innovative Reading currency

With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights.  The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local […]

Insights into wealthy South African’s reading habits

As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market. “The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day […]