Category: Primedia Unlimited

Bad date? Just ‘Run Away’!

Not every date goes well! Bad dates happen and sometimes, escape is required. Primedia Unlimited’s TLC provided the perfect environment to communicate humorous snippets on how to escape ‘those’ situations in many relevant environments. “Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new […]

TLC’s Salon Media gives Antistax a boost

Hair stylists and their customers share a special bond, they tell each other almost everything. Loyalty between stylist and customer is also very strong, so it stands to reason that advertising in this close knit environment offers great returns.  “Advertising in salons through our Salon Media business offers advertisers a non-intrusive form of brand recognition […]

TLC and Hubble sign new advertisers

Primedia Unlimited’s indoor lifestyle advertising specialists TLC and Uber’s preferred in-vehicle entertainment partner, Hubble, have jointly signed advertising deals with Samsung, VISA and Nescafe Gold. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform in which […]

The rise and rise of washroom media

Everybody uses it, we visit it at least a few times a day, we go there on our own and even though we’re only there for a short time, we remember great graphics and clever payoff lines from the washroom. Industry leader in indoor lifestyle advertising in washrooms, airports, gyms, nightlife, cinema, fitting rooms and […]

Primedia Unlimited’s Bionic rewarded by Facebook

Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category.  The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and automate […]

TLC and Hubble partner on dynamic new digital platform in Uber vehicles

Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which […]

The fitness industry in South Africa is bigger than you think

According to Statiska (The Statistics Portal)1 and The Economist2 South Africa has the world’s highest fitness club revenue, generating over $900 million annually. What this translates to is that a lot of South African consumers are using gyms in various sizes, shapes and formats to get fit, stay active and be healthy, but some brands […]

Greg Bruwer appointed sole Managing Director at TLC

Greg Bruwer, previously Joint Managing Director with Steven Stuart of Targeted Lifestyle Communication (TLC), a Primedia Unlimited company, has taken over the role of sole MD. “After 15 years of incredible service, Steve has decided to throw all his energy into one of his greatest loves – IT,” says Greg. “We thank him whole heartedly […]

Primedia Unlimited has moved

Primedia Unlimited, South Africa’s leading provider of out of home and ambient media solutions has moved offices.  The company’s new address is 151 5th Avenue, Sandown. The reception team can be contacted on T: 010 306 5100 or for general queries. “We’re delighted to be in a new space – it’s given us an opportunity […]

Bionic enters the African market with local partners Primedia Unlimited

BIONIC, a successful Facebook Marketing Partner based in Dublin are delighted to announce their entry into the African Market with local partners Primedia Unlimited. BIONIC Africa will be based out of Johannesburg. The growth and the success of their platform in other markets prompted Bionic to look for opportunities to bring the power of Intelligent […]