In a partnership that has already enjoyed an impressive 19 years together, Suzuki South Africa has once again affirmed Penquin, the full-service results-based communications agency, as its preferred supplier.
Veronica Wainstein, Managing Director at Penquin says: “We are an agency that relies heavily on tangible results and measureable outcomes. During our 19 year partnership with Suzuki Auto South Africa, we have always measured our success based on the client’s achievements.
Almost eleven years after the company’s Automotive launch into South Africa, more than 60 000 new Suzuki vehicles are on the road with the brand having won cars.co.za’s Consumer Brand of the Year two years running (2017 and 2018).
“We are absolutely thrilled to see this partnership continue.”
As lead agency, Penquin manages all campaign strategies, concepts, artwork, production and media solutions for Suzuki South Africa.
Suzuki Auto South Africa’s Megan MacDonald says: “Our relationship with the Penquin team over the past near two decades has been one that took our brand from a ‘newbie’ entering South Africa to one of the most successful car brands in the country. Not only that, we have developed a solid brand personality that permeates our cars, our dealerships and our communication that continues to drive our success.
They aren’t just any service provider; Penquin is a partner in every sense of the word. We firmly believe we’re in the right hands.”
“We are 100% into building authentic connections for our client’s customers and we’re honoured to have the opportunity to continue doing so for Suzuki Auto South Africa,” says Ryan Nofal, Penquin’s Client Service Director. “It’s our ‘Way of Life’ too!”
For more information on Penquin visit www.penquin.co.za