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Reveel. welcomes Simon Allenberg to the team

Nfinity Media’s Out-Of-Home specialists Reveel. has announced the addition of Simon Allenberg to its team. Simon will be working closely with directors Tyron Martin and Tanner Rock across the sales and site development aspects of the business. 

Allenberg has been involved in the advertising and media industry for the past five years with an extensive background in the creative agency and out-of-home media space. His love and passion for big brand advertising and iconic out of home platforms make him a perfect fit for the Reveel business.

“I am really excited to be joining this team at just the right time with the growth of the business. I’ve spent a lot of time understanding and working in the out-of-home landscape, and I believe my knowledge of the property sector combined with my understanding of how to add value to our clients’ media and marketing initiatives, will achieve great results for our clients, and for Reveel.” says Allenberg.

“We are off to a solid start since the launch of the business in November 2018, with the first half of 2019 being one of strategic growth in key areas, with a focus on the implementation of unique, untouched environments within this evolving out of home space,” says Rock, and we have no doubt that Simon’s all-round skillset and entrepreneurial mind-set will bring plenty to the table in all aspects of the business in this very exciting growth phase. We welcome Simon with open arms!”

Nfinity Media’s CEO Ken Varejes is impressed with Reveel’s. current trajectory. “We have made great strides in a very short space of time. The addition of Simon to the team will undoubtedly add another pin in the map for Reveel. We really believe that Simon will be a great asset to our company and group!”

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.

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OrangeBlock manages the new look Whisky & Gin Live

Earlier this year, the new look Whisky & Gin Live awarded the full event management contract to OrangeBlock, the bespoke events business operating within The Nfinity Group of companies. This includes three Celebration events in Cape Town, Pretoria and Durban as well as the annual Festival, to be held at the Sandton Convention Centre in November this year.

 “Whisky lovers that have been attending this popular event over the last few years will have started to notice a change,” says Michelle Kirby, Managing Director of OrangeBlock. “On being awarded this contract, we introduced a change to the Celebration events to introduce a new look and a special focus on gin and live music.

We realised that the Celebrations taking place in Cape Town, Pretoria and Durban required an offering that would appeal not only to the whisky connoisseur and emerging whisky drinker but to the gin lover too.”

The perception that the whisky market is dominated by an older profile is no longer accurate and the emergence of craft liquors, especially gin, is a trend that deserves attention. With two Celebration events under the belt, these changes have already been well received by both exhibitors and visitors alike. Guests enjoyed the expanded range and ambiance at Whisky & Gin Live, while exhibitors relished a broader range of consumers visiting the event – many, for the first time.

Running an event of this magnitude is no small task but when it comes to executing tasks in triplicate, it’s no cut and paste solution. The events all ran back to back over a seven-week period with extremely tight deadlines and timelines.

Managing the individual Celebrations across three different provinces comes with its own set of challenges. “The different municipalities and applications for each event is totally different and they have their own unique rules, regulations and time frames,” says Michelle. “Every event has to comply with various rules in terms of health and safety applications which can be very time consuming.”

According to Kirby, time management is of the utmost importance and critical in any event planning space – an attribute that OrangeBlock hails as one its key competitive differentiators.  “If you are not able to manage your deadlines and outputs expect to run into trouble.  Take for example Whisky & Gin Live, there are 34 exhibitors at every Celebration event with each one equally important and each has to be dealt with individually.”

“However, we work with some of the best suppliers and support staff in the business and honestly without their support and services we really wouldn’t be able to execute any form of event as well as we do,” concludes Kirby. “We are exceptionally grateful to an amazing group of clients and support staff and thank them for their tireless efforts to make magic with us.

OrangeBlock is on the brink of some very exciting new opportunities, keep an eye out for four brand new projects on our social media pages and user-friendly website.”

OrangeBlock DNA

OrangeBlock services a variety of areas that includes corporate events, marketing programmes, special corporate hospitality events, award ceremonies, launch/release parties and public events. They are able to offer a specific scope of services for any given event which includes all creative, technical and logistical elements providing much more than just the planning and execution. It’s all about effective brand building, taking into account essential marketing and communication plans.

OrangeBlock is a proud Nfinity company. Connect with them at https://orangeblock.net/ or www.nfinity.co.za

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Countdown To Launch: The Lucky Listener Radio Show A New Broadcast Innovation From Nfinity And Mediamark

The Nfinity Group, in partnership with Mediamark, is gearing up to launch episodes of The Lucky Listener Radio Show on Jacaranda FM and East Coast Radio to air seven days a week. “The show is an exciting and groundbreaking product partnership with radio trailblazers Mediamark, forging a new way of thinking to provide another level of engagement and interaction for consumers and brand advertisers,” says Ken Varejes CEO of Nfinity.

In this joint venture, Mediamark and the Nfinity Group are focused on bringing media innovation to the market with a world-first radio show that delivers interactive brand education, retail and service solutions for its clients.

Wayne Bischoff, CEO of Mediamark anticipates a massive take-up in the market. “Mediamark prides itself in leading radio innovations, and this exciting new show is a unique approach to retail programming, where we offer clients an opportunity to extend their level of brand engagement through on-air and online two-way communication.  The partnership on the production and sales of The Lucky Listener Radio Show with the Nfinity Group, combines broadcast expertise with value-add marketing benefits, and we are looking forward to the results that this show can produce for advertisers.”

“Its full steam ahead on production as the show prepares for the first broadcast on radio from 3rd June”, confirms partner Craig Clay-Smith, creator and Executive Producer of the shows. The shows are completely supported with a digital strategy covering the full spectrum of social media to grow audience engagement, market reach and provide an additional level of exposure. There are limited slots per show across the 52-week season, and with only three advertisers per show, early booking and confirmation is essential.”

Visit www.luckylistener.co.za to find out more.

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AdColony’s Telkom Summer campaign smashes expectations

Utilising a first-to-world technology, AdColony the mobile advertising and marketing platform that delivers innovative in-app mobile video advertising, has delivered an unprecedented 37% engagement rate for Telkom’s Summer campaign smashing the average local industry benchmark of just 3%. AdColony is just one of the innovative media businesses operating under the Nfinity Media banner in South Africa. 

“The campaign ran for a period of five months specifically utilising our Aurora product which delivers interactive video advertising experiences like allowing users to tap and swipe the campaign on their phone or to shake and tilt their devices for added engagement,” explains AdColony South Africa’s MD Andrew Kramer. “The technology is astounding – the ad was watched to full completion 1.2 million times during the campaign period.”

The objective of the campaign was to educate consumers on Telkom’s FreeMe Bundle service and to generate awareness and engagement around the *180# USSD string, in a fun and innovative way.

“The Aurora product offers brands amazing life like graphics, Instant-Play™ and HD quality video with lightning fast loading. These factors added to the campaign’s success,” he says.

Telkom aligned with AdColony to extend their 30 second ad, into an engaging media placement, tasking consumers to interact with the video, while collecting and inputting a correct sequence of numbers. These were correctly completed over 460 000 times.

Nivasha Pillay, Digital Media Lead for Telkom SA at media agency Vizeum says: “Working with AdColony to bring to life our interactive video for Telkom Summer was both daunting and exciting. Mostly because it breaks the norm around what we do as a brand, and pushes our boundaries. The results were phenomenal and we are super proud of the work which was done as it hit our KPI’s out the park in the first three weeks.”

“Needless to say we’re absolutely thrilled at the campaign’s performance and now we’re looking to get even higher stats on the next campaign!” says Andrew.

For more on Nfinity Media visit www.nfinity.co.za

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, , theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.

 

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Nfinity Group hosts Pepe Marais

Each month the Nfinity Group, through its #PowerHour initiative, hosts entrepreneurs that have excelled in their specific fields of industry. They are invited to share their business and life lessons with Nfinity’s clients, media and creative agencies and partners in the advertising industry. This month on the 10th April, the Group is excited to host Pepe Marais, founding partner and Group Chief Creative Officer of Joe Public United, currently ranked as the number one creative agency on the African continent.

 Pepe has been the recipient of numerous local and international industry awards and was ranked as the number one creative leader by the Loerie Awards in 2018. He was also voted by marketers as the ‘Most Admired Industry Professional’ in South Africa.

The Nfinity Group has grown exponentially in the last couple of years and the entrepreneurs that run their individual businesses under the Nfinity banner are always keen to learn and improve their skills, and to share these powerful knowledge sessions with their clients. It’s for these reasons that the Group hosts successful entrepreneurs like Pepe at its #PowerHour get-togethers, and this edition is sure to be another highlight for guests.

For information on the 10th April #PowerHour session please contact linda@nfinity.co.za

 Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, , theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.

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Nfinity Group partners with Brand Game Shows

In an exciting new venture for its stable of media companies, The Nfinity Group, headed by media entrepreneur Ken Varejes enters the Television and Radio broadcast spheres. The company is proud to announce a new partnership with an innovative consumer engagement broadcaster in the form of the Brand Game Shows and its creator Craig Clay-Smith. Nfinity and Clay-Smith share a common vision and passion for media innovation and the Big Brand TV Show together with a new radio extension, The Lucky Listener Radio Show are unique media, with interactive brand focused television and radio game shows, that are synergistically supported with print, and/or online and social media platforms.

 To reach a total cross section of the South African consumer market, The Big Brand TV Show enters the DSTV Bouquet family, featuring six shows a week, two each across the MNET, Mzansi Magic and KykNet channels. Lucky Listener launches on East Coast Radio and Jacaranda, where collectively the two shows will give away over R4-million in cash prizes annually. “We see these interactive, broadcast brands as a perfect fit for our strategic sales mix and vision for unique media solutions that we already offer,” says Ken Varejes, Group CEO of Nfinity Media.

The partnership allows Nfinity Media to leverage their unique sales expertise to deliver highly effective and value-based media packages to the market. The incredible value proposition of the show engages consumers across the entire viewer or listener spectrum when the on-air presenter asks a viewer or listener, targeted, brand or value-centric questions. Correct answers are rewarded with cash whilst simultaneously consumers are educated on the key intrinsic values or sales propositions of a variety of brands.

“The Big Brand TV and Lucky Listener shows make perfect sense at Nfinity as cross-over support for a brand’s traditional media mix, providing engagement, feedback and market intelligence,” says Ken. “The first consumer interaction with the brand for TV is weekly across some of the biggest print titles in South Africa; Huisgenoot, You and Drum, initiating a two-way communication stream.” On radio the shows are driven through the station’s own web site while both platforms are supported through online and intensive social media campaigns.

The Brand Game Show will be represented in Johannesburg’s Nfinity offices by Justin van Alphen, an experienced New Business Sales Developer with more than a decade of experience. Justin has been named Portfolio Sales Manager of the year 2016-2017, Media24 Sales Manager 2016-2017 and Sales Innovator of the year 2016-2017.

“We welcome our latest partnership with Craig and Justin and we know that we have a solid and innovative offering that brands haven’t truly maximised yet on TV and radio,” says Ken.

 Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence including in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, , theIntern-Ship, Brand a Tuk Tuk, Nfinity Digital and Brand Game Shows.

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Are employees the untapped marketing channel?

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff.

“Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to be on social media?” asks Pieter Groenewald, Managing Director of theIntern-ship, part of the Nfinity Group of companies. “The answer to all of those questions is the team members within any organisation.”

In South Africa, companies haven’t activated employee advocacy within their organisations as prolifically as in overseas markets merely because they don’t understand the gold they are sitting on, and if they do, they don’t have the machinery to bring the gold to surface.

“The statistics speak for themselves in that most organisations have enough content to share to prospective clients and staff, but they don’t have the means to dominate communication channels due to the nature of these being pay-as-you-go or paying media owners. Once payments stop so does the exposure,” says Pieter. “It makes sense to consider activating the skills of employees to become more digitally visible, to tap into this valuable communication channel, which is in fact not a pay-as-you-go channel but rather continuous exposure through engagement and re-sharing, therefore delivering exceptional ROI.”

Being a completely new form of marketing in South Africa, readily available statistics are not available, but international statistics are completely relatable. The good news is that most employees are already on social media, so why not tap into that resource? At the heart of social is the coming together of like-minded people and communities. In fact, 98% of employees are using social media for personal use, while 50% of those already post about their employers/organisation.

“It’s the old word of mouth methodology that’s been effectively translated online,” says Kevin Kirby, COO of Nfinity. “84% of customers say that they value the recommendations from friends and family while 21% of customers say that they ‘like’ employee posts about companies.”

Studies show that employees have ten times more social connections than standard brands. An increase of 12% in brand advocacy can lead to 200% more revenue reveals another study.

“The reason it works is because people trust content and recommendations from people they know more than marketing messages from companies,” says Pieter. “In fact, people are 16 times more likely to read a post from a friend about a brand than from the brand itself. Employees are often the best salespeople of a brand (even if they’re not in sales). They have more influence over the products and services their friends and family buy than any piece of marketing material ever could.

Can you afford not to investigate?” concludes Pieter.

www.nfinity.co.za

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Reveel, Whisky Live, Whizzky App, Orange Block, Reveel, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital

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Nfinity Reveels latest acquisition

Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms. Nfinity CEO Ken Varejes says: “The Out of Home industry has always been a brilliant platform for innovation and a particular passion of mine. I’m so pleased to be introducing the latest player in this space and we’re confident that it’s going to be a great disruptor.”

The Reveel business will be headed by Tanner Rock (Commercial Director) who has vast experience in new site and product development. He will manage the day to day relationships of our key landlord and supplier partners.  Tyron Martin joins the management team in the capacity of Sales Director. Tyron has a proven track record in this space as a top performer, with fantastic relationships at both client and agency level.

 “Reveel is underlined by an unwavering desire to create opportunities for our clients that are different and unique. Our management team is extremely passionate about this ever changing OOH space, and with the many years of combined experience comes many solid relationships that are key to the growth of the business in the short term. The team is excited, highly motivated, and we are really looking forward to creating additional relationships that will be formed as we start this journey,” says Tanner.

Ken adds: “Tanner and Tryon are the perfect duo to take Reveel to incredible success. They have the backing and infrastructure of our entire Nfinity arsenal of businesses, management team and staff. What a great start to 2019.”

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, Reveel, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.

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AdColony proves the power of mobile at Smarties!

AdColony South Africa has been named Publisher of Year at the 2018 MMA South Africa Smarties awards which honours innovation and creativity, and measures the impact and success that mobile has on business. The company, which is part of the Nfinity Media Group, also walked away with a Bronze in the Product / Services Launch category for Debonairs Pizza in association with The MediaShop.  Sarah Utermark, SA country director for the Mobile Marketing Association (MMA) said: “AdColony was awarded Publisher of The Year for its role in addressing critical issues around viewability and brand safety. Both of these impact the efficacy of campaigns as without them, brands could be promoted on publishers’ sites that are either irrelevant, or are published alongside content that promotes terror and violence.

AdColony’s win was 100% backed by the judges. It was a result of a combination of work that stood out from all the submissions, but mostly as an entry that has gone over and above efforts this year – you guys clearly stood out with the judges,” she said.

Andrew Kramer, AdColony South Africa’s Managing Director adds: “Well done to the AdColony team on this amazing accolade! Thanks too to Sarah Utermark and her panel of judges for acknowledging us. We look forward to continuing our work with the MMA to build an equitable mobile video market place for advertisers, agencies and publishers.”

Globally, AdColony is one of the largest video advertising platforms with a reach of more than 1.5 billion users. Known for its unparalleled third party verified viewability rates, exclusive Instant-Play™ HD video technology and proprietary rich media formats, AdColony is passionate about helping brands connect with consumers at scale on the most important screen in their lives.

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity an innovation hub in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, Reveel, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.

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AdColony wins Gold at The AMASA Awards!

 

AdColony South Africa, one of Nfinity Media’s investments and co-entrant Dentsu Redstar have won the Gold Award at the prestigious AMASA Awards in the category Best Use of Technology for its Heineken UEFA Champions League campaign.

AdColony and Dentsu Redstar collaborated with Heineken to create a high reach, innovative, impactful and engaging mobile experience for Heineken’s UCL campaign. The brand was the first to sign up with AdColony in the region and utilise its trademark Aurora technology – offering interactive video engagement.

“The client sought mass reach, engagement and innovation with measured results,” says AdColony South Africa’s Michelle Randall, Senior Account. “The campaign was created with two separate videos. Through the innovative Aurora offering consumers could literally flip between the two brand centric videos. AdColony also incorporated Haptic Technology so that when consumers switched between videos, their phones vibrated. This allowed Heineken to deliver an impactful full sensory experience in high definition quality.”

The video was watched to completion 902 965 times with 58% of those being unique users.

The Aurora interactive experience generated an engagement rate of 88,28%, and 8 620 users who completed the video, also engaged with the end card for an average of 4.2

seconds, resulting in 603 minutes of earned media.

Over and above this, Heineken, sold 67 329 H/L (Hectolitres) of beer, a year on year value growth of 424% and year on year volume growth of 610%. Heineken also saw a 2% increase in brand awareness and became the number one purchased alcohol for the full campaign period.

“We are so thrilled to have won Gold for this campaign and extend massive thanks to Cuan Bergan from Dentsu Redstar and Ilse Gräbe from Heineken for driving this campaign and of course the incredible team at AdColony who exceed expectations every day,” she says.

“Working with the Heineken brand on this campaign has highlighted the way forward for many of our campaigns. Reaching an effective mass audience and capturing people’s attention is the foundation of successful advertising.

As a brand AdColony doesn’t sell advertising but rather partners with brands to deliver exceptional campaign results and offer world class technologies to implement innovations such as Aurora. The results so far have been incredible, and we look forward to implementing many more innovative campaigns for our clients.”

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