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Caxton Magazines evolves publishing models of two brands

Caxton Magazines has evolved the publishing strategy of two of its oldest brands, Living and Loving and Your Family, in line with the changing media environment and the way in which the modern reader is consuming niched content.

 Living and Loving is to be repositioned exclusively as an online parenting information portal but through its digital platform will still provide selected areas of its quality content in print through a bumper parenting section entitled Smart Parent which will be incorporated into Your Family. These changes will come into effect from October this year with the September issue of Living and Loving being the final print edition to go on sale.

Living and Loving magazine has, for nearly half a century and 588 issues, been regarded as South Africa’s most-loved parenting magazine, having provided generations of moms and dads with trusted advice on pregnancy, birth, and raising children from new born to five on a monthly basis. This service to readers will continue but will be more frequently updated and be at reader’s finger tips all the time

Editor Sonya Naude says: “In the last two years, our online audience has grown from strength to strength while, in line with international trends, print sales continued to shrink. Our audience is still interacting with us, but they’re doing it online on www.livingandloving.co.za and through our social media channels. We understand that consumer media consumption habits are changing and we’re adapting with them.”

A core Living and Loving team made up of its editor Sonya Naude and digital editor Xanet Scheepers, will continue to source and produce content in line with what ‘parennials’ (a new generation of Millennial moms and dads) want and need i.e. convenient and accessible information that is reliable and trustworthy.

Adding credence to its decision to embrace the digital model is the news that Living and Loving has just been voted the number one ‘SA Kids and Parenting Blogs, Websites and Newsletters’. Selections were based on Google reputation and search ranking; influence on social media sites; and quality and consistency of posts by the Feedspot Blog Reader editorial team and expert reviews.

Smart Parent, available in a new look Your Family magazine from October, will deal with parenting concerns that affect children at different ages and stages. This special 16-page section will have its own cover, printed on a thicker paper stock for easy access, and will have an interesting mix of news and features that relate to babies, toddlers, pre-schoolers, tweens and teens. The section will also include a kiddies’ fashion feature.

Your Family editor Janine Collins adds: “This is an exciting opportunity for Your Family to extend its subject matter to include content that appeals to next-generation families with a wider age range of children and for advertisers to reach a larger, parenting-aligned readership in print. We’re optimistic about the brand’s future in this new format.”

 Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

 

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people Magazine revamps, adds new sections and stays on shelf longer

In line with global trends, media consumption behaviour is changing rapidly in South Africa and Caxton Magazines has made a bold move to keep up with changing consumer demands.

 As from Monday the 29th July, people, one of South Africa’s favourite celebrity, lifestyle and real-life magazine brands will be sporting a fresh face, exciting additional content and will remain on sale for longer.

 Editor Andrea Caknis says: “Never before has momentum in the print industry been as important and relevant as it is right now. Expanding into fresh (and sometimes dangerous) waters, delivering content differently and finding ways of standing out in a cluttered market have been driving forces behind the revamp of the now fortnightly people magazine.”

A firm legacy brand, people which has been a staple in South African homes for more than three decades, promises to get even better from here as it enters a brand new and exciting phase.

“I read a piece in a magazine the other day and it really hit home,” says Caknis. “The reality is this: no app, no streamlined website, no vertical integration, no social network, no algorithm, no paywall, no soft paywall has come close to matching the success of print in terms of its permanence and reader loyalty. And with that in mind, we have taken on the challenge to keep up with these giants, and continue to grow stronger than ever! No matter how technology advances, there will always be something human and substantial about a print publication. It’s that feel of actual paper between your fingers, knowing that tomorrow it will still be there should you want to pick it up for a re-read.”

It’s new look has seen the magazine take a giant leap forward and includes a whole new revamp, and not just in terms of design. people now showcases a wide range of interesting content in sections on Lifestyle (Fashion, Beauty, Health, Décor, Money Talks, Travel, In The Kitchen, What’s In Her Bag, DIY, What the Tarot Holds), Real Life (Human Interest Stories), Spotlight (10 Things You Should Be Watching Right Now, Movies, Book, CD, App reviews, TV Movie and Reviews) , Celeb Interviews, The Catch-up section (celebs stories you might have missed – as well as a few global interest pieces) and, of course, a beloved Puzzle section now boasting a variety of 37 puzzles.

As an added bonus in the next six issues, people is including a Young Royals special, in which the publication celebrates the next generation of the British Monarchy.

Anton Botes, Caxton Magazine’s General Manager adds: “Change is always daunting at first but we’re confident that the new fortnightly people magazine with its wonderful new content and fresh look will maintain and indeed grow the publication’s popularity amongst our readers and advertisers.”

The online version of the magazine and the website www.peoplemagazine.co.za remains unchanged. The brand can also be found on Instagram @people_sa on Facebook at People Magazine South Africa and Twitter @People_SA.

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

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First free Afrikaans podcast channel launched

From 24 June you can experience rooi rose in a whole new way!

rooi rose is proud to introduce rrRADIO, South Africa’s first free Afrikaans women’s interest podcast channel!  It’s the original engaging content that rooi rose magazine is known for, but presented in a new audio format.

Podcasts are taking the world by storm.  Statistics in America show that in June 2018 Apple Podcasts hosted more than 550 000 podcasts with over 18.5 million episodes in over 100 languages. The total number of podcasts on iTunes in February 2019 was over 660 000 podcasts (podcastinsights.com). In South Africa podcast listenership is growing by 30% annually with the most prominent age group being between 25 – 35 (Iono.FM). rooi rose is the first traditional magazine in South Africa to claim this new medium as another touch point with our loyal rooi rose readers.

According to editor Martie Pansegrouw rooi rose is a magazine that has never been shy of breaking the mould. “For the past 77 years we have been engaging with our reader on various platforms and enticing her with us into the future. This is just another way in which we are sharing our heart with our reader, meeting her where she is at, addressing her needs and answering her burning questions. In effect we are sharing her very busy day and helping her find more ‘me time’.”

Research has shown that listeners are more responsive to ads read by podcast hosts, much like any type of endorsement. Listeners trust their podcast hosts and appreciate personal takes and banter on the product or service. Consumers are more likely to respond to sincere and authentic conversations about a product.

rrRADIO Season 1

We are introducing rrRADIO with three original series created by rooi rose’s content team, headed by rooi rose’s Deputy Editor, Features Editor and rrRADIO Executive Producer, Hannelie Diedericks.

“For rooi rose, podcasts are an organic extension of the original, quality content rooi rose is known for,” says Hannelie.  “Our content pillars live very comfortably in this audio format. As an avid podcast listener myself, it seemed like a natural progression of what we were already doing in print and digital.  And although there is such a wide choice of podcasts already available, with rrRADIO we are creating the first Afrikaans women’s interest podcast channel. With the high demand on people’s time in the multimedia universe we believe that it is any publisher’s or broadcaster’s job to find their audience where they are at and delivering the content that they want, when and where they want it.”

  1. Botox, Barbies & Bietse (Botox, Barbies & Bitches)

Category: Serial fiction

16 Episodes

Episode length: 25 – 30 minutes.

In this enthralling and entertaining fictional series, written by Martie Swanepoel, well-known Afrikaans actress and voice-over artist Elize Cawood regales listeners with the adventures of Liesl Burger. Liesl is an artist who is dealing with her husband’s betrayal with a vintage Barbie, by botoxing him out of her life.  Laugh with her, cry with her and rediscover yourself in the process.

  1. Tee & Taai Toffies (Tea & Sympathy)

Category: Celebrity, lifestyle, relationships, advice

8 Episodes

Episode length: 50 – 60 minutes.

Celebrities open up to our veteran journalist Ilse Salzwedel about their lives. In the second half of the episode they attempt to give advice to listeners. We promise a listener’s experience filled with compassion and humour.

  1. Tussen ons (Just Between Us)

Category: Female health & wellbeing, relationships

16 episodes

Episode length: 25 – 40 minutes

In the first season, our specialist journalist, Mariette Snyman, talks with various experts in women’s health about female sexuality, wellbeing and relationships. Examples of topics covered includes: painful sex, contraception, infertility and impotence, to name just a few.

To advertise speak to your Caxton sales representative for more info: Johannesburg 010 492 8356, Cape Town 021 001 2401, Durban 031 716 4444.

rrRADIO is launching on Monday 24 June on rooirose.co.za, iono.FM, iTunes, Player.FM, Pocket Casts, and Google Podcasts.  E-mail rrradio@caxton.co.za for more information.

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Essentials Magazine relaunches with renewed editorial focus

Caxton Magazines has announced that at the end of June this year, popular women’s monthly Essentials, will be sporting an updated look and renewed editorial focus. The magazine will be amplifying its home décor and personal health segments in line with the interests of its changing modern consumer.

ESSCoverJuly_Cara“The Essentials reader is an ambitious modern woman with an ‘I can do it myself’ attitude. She is mindful, she’s open to alternate healthcare options for her and her family and she’s taking control when it comes to home renovations,” says Caxton Magazines’ Editorial Director Frith Thomas.

“Research tells us that the Essentials reader is openly optimistic about the housing market, she’s taking charge of the preventative health care of her family, she wants tips on saving money and time, more plant-based alternatives in her diet and is, without question, tech savvy.”

Essentials Editor Kate Thomas is confident about the new editorial direction. “A few years ago, the idea of a nurse coming through to your home or office to provide you with a vitamin infused IV drip or the addition of oat milk in the fridge would be seen as ludicrous, but this is what the modern woman looks like, and we’re adapting our content to remain relevant in her life.”    

The new look Essentials will retain reader favourites like career tips and advice, self-quizzes, real reader’s stories and quick but nutritious meal ideas.

Anton Botes, General Manager of Caxton Magazines adds, “The Essentials brand has been in the country for around 25 years and has been a staple and reliable friend to many women over the years. We’re excited to strengthen that bond by taking the new look product to market at the end of this month – initial feedback from our advertisers has been extremely positive.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

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Farmer’s Weekly editor awarded international accolade

Denene Erasmus, editor of Caxton Magazines’ Farmer’s Weekly, has been awarded the inaugural IFAJ-Alltech International Award for Leadership in Agricultural Journalism at the Alltech Ideas Conference (ONE19) in Kentucky, USA.

 This accolade is a new award from the IFAJ (International Federation of Agricultural Journalists) that recognises excellence and leadership by young journalists. After a nomination process by IFAJ guilds around the world, international judges from Alltech and IFAJ declared Denene, editor at Farmer’s Weekly, the largest English language agricultural publication in South Africa, the recipient. ONE19 attracted approximately 3,500 attendees from 68 countries across the globe.

Denene says: “The Farmer’s Weekly brand has been serving the South African agricultural industry since 1911. The publication is dedicated to agriculture and agribusiness reporting mainly throughout the Southern African region. This award is definitely not only a recognition of my personal achievements, but also a testament to the high standard of our publication and agricultural journalism in South Africa in general. We will continue to provide both commercial and new farmers with the most practical advice across our print and digital platforms to increase farming profitability.”

“It is more important than ever to give agriculture a voice and communicate our stories to the world,” said Dr Mark Lyons, president and CEO of Alltech. “Through our continued partnership with the IFAJ, we are able to support future leaders in agricultural journalism who are passionate about connecting our industry to a global audience.”

Anton Botes, General Manager of Caxton Magazines adds, “We’re beyond proud of Denene for being awarded this incredible honour. She is just one example of the excellence that each of our brands in the Caxton Magazines family continues to strive for. We thank Denene and her team for putting Farmer’s Weekly on the global map.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

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Bona Magazine maintains upward circulation trend

On the back of the latest Audit Bureau of Circulation’s results, Caxton Magazines’ monthly family interest magazine, Bona is celebrating a further increase of a massive 10% on its Quarter One 2019 circulation figures.

The growth of the magazine’s sales from 68 665 to 75 219 copies is on the back of another 13% increase on the Quarter 4 October to December 2018 ABC release and 7% increase on Q3 Jul-Sep 2018 results.

“We were confident of positive results in the quarter one release of ABC data but were still blown away by the consistent upward trend of Bona’s sales figures,” says Bona’s Editor Bongiwe Tshiqi. “In fact, Bona remains one of the highest circulations in the Caxton Magazine group and some of the best statistics and circulations in the Female and Family magazine categories.”

Bona is the only magazine in the country that publishes in four different languages: English, Zulu, Sotho and Xhosa, with the 63-year-old brand maintaining impressive engagement and interaction between the product and its readers across all of its platforms.

Anton Botes, General Manager of Caxton Magazines comments, “We’re incredibly proud of Bongiwe and her team for consistently growing the Bona brand. It’s clear that the team is delivering on the most current needs of their readers and advertisers alike.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

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Bona Magazine’s star shines brightly

In an economy and at a time when magazine publishers dread the next Audit Bureau of Circulation (ABC) updates and with comments abound regarding the freefall of the South African magazine category as a whole, Caxton Magazines’ monthly family interest magazine, Bona, clearly bucks the trend and stands out like a beacon of light amongst the carnage.

In the February release of the ABCs Quarter 4 October to December 2018, Bona effectively increased circulation by a massive 13% versus Q4 2017 and by 7% on Q3 Jul-Sep 2018. These are some amazing growth figures when the total magazine circulation declined by 8.4% on the previous quarter, and by 19.7% year-on-year. Consumer Magazines in total decreased by 3.8% in the previous quarter while the category declined by 12.4% year-on-year.

Bona is soaring and the ABCs prove it!” states Bona’s editor Bongiwe Tshiqi. “In fact, Bona has one of the highest circulations in the Caxton Magazine group and some of the best statistics and circulations in the Female and Family magazine categories.”

She attributes the success of the 63-year-old brand to a few factors. Most notable is the engagement and interaction between the brand and its readers, the relevance of the content and a fundamental understanding of its reader. She also adds that this due to the fact that BONA is the only magazine in the country that publishes in four different languages. – English, Zulu, Sotho and Xhosa, also plays a huge role.

“It’s imperative for me that we constantly stick by our brand promise; ‘“Be who you want to be” which celebrates the differences in SA women rather than try to confine them to one idea of beauty and success.”

The typical Bona reader is a mom between the age of 25 and 49 with two kids at home. She is family orientated and focussed, has a full-time job, is upwardly mobile, likes stability and hasn’t moved house or changed jobs in the last year. As such the magazine provides her with tips and education around her life, inspirational and aspiration content that addresses her modern concerns. For example, the magazine explores heathy options and self-nurturing tips, helping her to look after herself. It is relaxing light reading and most of all provides her with hope and assurance that she is doing an amazing job as wife, mother and go-getter.

Another aspect that has assisted with Bona’s growth is the understanding that advertising within the magazine plays a large role. The Bona editorial team is open to new ideas and works closely with the sales team. “There have been some amazing and innovative advertising campaigns that has come from this close cooperation,” says Bongiwe.

Anton Botes, General Manager of Caxton Magazines comments, “We have, over the past year or so, really come to understand our readers through research, discussion panel responses and feedback and this has impacted directly on the type of content published in the magazine and online.”

“We’re extremely proud that we are one of the biggest female interest magazines in the country that provides our readers with what they want to read,” concludes Bongiwe. “We really look forward to growing our audience base even more in 2019.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

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Living & Loving readers share the love online

Caxton Magazines’ Living & Loving brand has been receiving major online love from its readers with a 106% increase in search traffic from January to February 2019. Want to know what the six early pregnancy symptoms are before a missed period or how to cope with your baby’s acid reflux? Many others want to know too, and they find the answers at Living & Loving.“The Living & Loving website continues to grow in leaps and bounds,” says editor Sonya Naude. “At the end of January 2019, we had an audited 115 298 South African users as verified by Effective Measure compared to 77 624 SA users in Jan 2018. We attribute the growth to a keen knowledge of content that resonates with our readers.”

Living & Loving’s Pregnancy section remains by far its most popular category on the website, followed by the Baby section. “Competitions continue to do well on our online platforms and we’d encourage more brands to get involved.”

At the end of Feb 2019, we had 110 937 unique South African users visiting our website. Our target for the first six months was to achieve 100 000 SA unique visitors and we’re thrilled that we’ve already exceeded this so early on in the year,” she says.

Online, Living & Loving’s pregnancy category continues to be the most popular with 261 271 unique page views according to Google Analytics. Baby category articles are the brand’s second most popular with 155 421 unique page views.

Total users from search traffic for February 2019 is 375 410. This figure represents a massive 106% increase in hits from January 2019.

The landing pages from search traffic in February 2019 indicate and confirm that we are providing content that readers are looking for on issues that are relatable,” confirms Naude. The top five ranked pages include:

  • 10 twin pregnancy symptoms
  • 5 types of pregnancy discharge and what they mean
  • The secret benefits of turmeric for pregnant and breastfeeding moms
  • 5 common baby genital health problems
  • 7 tips to wean your toddler off the bedtime bottle

The brand’s social media pages boast 75 612 Facebook likes; over 9 000 Twitter followers; 4 500 Instagram followers and close on 14 000 weekly newsletter subscribers with competitions being a massive drawcard.

Anton Botes, General Manager of Caxton Magazines says that South Africans are engaging with their favourite magazine brands both in print and online. “Magazines allow readers the luxury of dipping in and out of content multiple times, referring back to articles over a period of time while the online option allows immediate interaction and one on one engagement with the brand.

We’re proud to have a multi-faceted approach to all our brands which gives so much more power to the reader who can choose how and when they’d prefer to interact with us.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

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CARmag.co.za evolves into a fully multi-function automotive platform

Everyone knows the brand, everyone has seen or read or perused the magazine! CAR magazine, a South African heritage brand, established over 60 years ago, has now evolved its online platform, CARmag.co.za even further to suit prevailing South African market conditions.CAR is Southern Africa’s leading multimedia automotive consumer brand and it’s growing even further by partnering with the industry to meet South Africa’s motoring demands. In the latest development, media groups like Caxton are coming together to exponentially expand the reach of the platform and make the new CARmag platform the largest and most trusted motoring product of its kind.

South Africa has one of the most competitive automotive trading environments in the world with 53 passenger car brands and 3,236 model derivatives, representing the widest choice to market-size ratio anywhere in the world. As the largest manufacturing sector in South Africa’s economy, vehicle and component production accounted for 30.1% of the country’s manufacturing output in 2017. Together Caxton, CAR magazine and other key players have come together, shared resources and knowledge to offer dealers affordable solutions and offers consumers informative options while accepting the responsibility to mend the disruption that has been caused in the market.

By adding the resources of Caxton Automotive to the strong CAR magazine brand, the new CARmag.co.za website will consist of a unique array of offerings to its users. This includes professional editorial content produced by the CAR magazine expert journalists and vehicle specialists, generic new car module offerings, special deals on new and used vehicles and dealership demo modules.

Advertising is available through highly targeted DMX Banners located on specific high traffic pages while the CAR Dealer Directory will become the most comprehensive and user-friendly automotive directory in South Africa covering all types of dealerships offering personalised profiles populated with inventory and navigation to service centres, spare parts centres and workshops.

Marc Scott, CEO at Vehicle Traders comments, “It’s been inspiring to develop this platform with our exceptional CAR magazine team. The new platform is the innovative and evolutionary product of this collaboration between forward thinking media groups and key industry role-players offering an intrinsic understanding of motoring South Africa. We have met the dealer network requirements and given the public world class content from their most loved motoring brand … CAR.”

“We believe that this platform will be the leading multimedia automotive marketplace for enthusiasts, buyers and sellers of vehicles and related products and services in South Africa, and be recognised as South Africa’s leading multimedia automotive consumer brand,” says Caxton Digital’s Group Marketing Manager, Sharlee Moriarty. “A larger audience and a holistic marketing and advertising solution can be reached by combining newspaper, magazine and online platforms under the CAR brand.”

Terence Steenkamp, Editor of CAR, further adds, “CAR has defined automotive media for more than six decades and, with this partnership, we’re excited that even more consumers will be exposed to this experienced magazine team’s insights and knowledge. That, in turn, will allow them to make informed purchasing decisions while browsing through the extensive vehicle listings under the CARmag umbrella. It’ll be a one-stop shop for all things automotive!”

This full multi-function automotive platform will highlight new cars, test them and rate them while offering the public a conduit to find great deals. It’s one website that houses only the best in quality content, vehicle listings, dealer directory and related products and services and as always – the authoritative voice in South African motoring.

 

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Living & Loving launches online video series

Caxton Magazine’s Living & Loving brand, one of South Africa’s favourite and most trusted authorities on pregnancy and motherhood, has expanded its consumer touchpoints to include a new online video series aimed at moms and moms-to-be. 

“Following a five-episode trial series at the end of last year, we’re thrilled to announce that we have secured a ten episode series that will run from the 6th March to the 15th May with brand Epi-Max having full exclusivity for these ten episodes,” says Living & Loving editor Sonya Naude.

“The original five-episode series featured the Epi-Max brand, a range of emollient moisturisers suitable for the whole family, and was produced by Life in a Bulb productions. The series featured popular Mommy blogger Melissa Swart and we were honestly blown away by the results,” she says. “Our ‘getting your body back after baby’ had a reach of over 19 000 people and over 3 500 engagements. It’s a topic that clearly resonated with our audience.”

This past series, entitled ‘1,2,3 with Melissa Swart’, focused on motherhood and how to cope with all  its realities. Topics included getting your body back after a baby, post-natal depression and “suicide hour”, a term used in parenting circles for that time of day when all hell breaks loose.

“Apart from being wholly engaging with a personality that Moms can identify with, viewers had the opportunity to win a hamper of Epi-max products each week by posting the answer to a question posed by Melissa at the end of each video on the Living & Loving Facebook page,” explains Sonya. “In the new series Epi-Max will be giving away more product hampers and a R10 000 cash prize to one viewer at the end of the series.

We would encourage brands that wish to make an impact with our audience of young moms and moms-to-be to get in touch with us and ensure that their brand is seen on our new platform.”

“We’re excited to be producing more and more content in the video space with our brands because the demand is clearly there,” says Caxton Magazine’s Anton Botes. “Our brands each have a strong South African heritage and whether our audience engages with us through our print platforms or online, the affinity with the brand is stronger than ever.”

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

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