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Josephine Buys appointed CEO of PRC

The Publisher Research Council (PRC) is delighted to announce that Josephine Buys has been appointed as its CEO. Josephine has a diverse and passionate career history in publishing and marketing, most recently growing and transforming the IAB SA as its inaugural CEO.

Josephine Buys, PRC CEO

The PRC has been conducting pioneering studies in the publishing space since 2016. Josephine will leverage the research and relationships built to date, to drive the company into a new phase of industry involvement, while Peter Langschmidt will continue to focus on the technical aspects of research to ensure it is as accurate a reflection of the reader universe as possible.

As a non-profit company conducting research on behalf of its members, the PRC has made great strides in conducting research that promotes the value of the written word versus listening or viewing. This appointment marks an exciting increase in resources, and an intention to add widespread value to the industry at large. A seasoned marketing and media professional, Josephine is the ideal candidate for the role.

“The PRC library is a rich repository of information that marketers, advertisers and media agencies can benefit from and I look forward to unlocking the value of our reading platforms, being consumed and trusted in a quality environment, to prove that reading is one of the most effective platforms to deliver a significant Return on Investment (ROI),” says Josephine.

“I have always been passionate about reading, whatever the channel. In my new capacity as CEO of the Publisher Research Council, I will be a champion of the written word in all forms.”

Executive Headhunter, Maha Deeb who introduced Josephine to the PRC says: “My brief was to identify someone who would be the voice of the PRC and an ambassador for the power of reading and recall. Media and communications thought leaders and senior executives who I spoke to about Josephine attested to her credibility, passion and drive.”

The PRC welcomes the insights and experience that Josephine brings to fulfil the mandate of the PRC which is to educate the marketplace and sell the inherent benefits and strengths of the written word.

Please visit the PRC’s website at http://www.prc.za.com/

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Emerald Resort & Casino keeps local girls in school

Young female students face great challenges in terms of hygiene and sanitation at school. To assist, and as part of its main Corporate Social Initiative (CSI) project, Emerald Resort & Casino will be supplying 600 school girls with a year’s supply of sanitary towels.

“Our support for this initiative is based on statistics. Many girls in South Africa will miss on average four days of school every month, which translates to over a month a year, purely as a result of not being able to afford necessities like sanitary towels,” says Tanuja Gangabishun, Marketing Executive at Emerald Resort & Casino. “This means that they could possibly fall behind in class or even dropout of school altogether.

Directors Peter Ponoane and Dan Senekwala with Emerald Resort & Casino’s Tanuja Gangabishun

The lack of feminine hygiene products is an added challenge to pre-existing problems that lead to the high dropout rate of female students in primary and secondary schools.”

To date over 250 sanitary packs have already been distributed to Batloung Intermediary School, Tshirela Primary School, Dr Nhlapo Intermediary School  and Vukuzakhe Primary School. During the course 2017, a further 350 will be distributed to schools in the local Vaal area.

“It is important for the positive growth of education and our future that these girls stay in school, receive a proper education and to make the most of every day,” concludes Tanuja.

Should any companies in the Vaal area wish to assist with extending this project even further, they are welcome to make contact with me!”

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

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Get rewarded more at Emerald Resort & Casino

Emerald Resort & Casino has completely refreshed its loyalty programme Emerald Rewards, offering customers even more benefits than before. The programme is arguably the most rewarding loyalty offering in the Vaal, now providing users with a trendier look that is also more user-friendly.

“We listened to the feedback from our loyal guests and spent a lot of time finding out what our customers really wanted from a loyalty programme,” says Tanuja Gangabishun, Marketing Executive at Emerald Resort & Casino. “The resulting rebrand and benefits are a direct consequence of our customer’s feedback and we’ve therefore tailored the offering to suit our customer’s lifestyle and requirements.”

Loyalty benefits now include, but are not limited to; free tea and coffee for all playing cardholders – all day, every day; instant birthday rewards across all tiers; free access to Aquadome and Animal World; a newly introduced Hotel stay birthday benefit to Green cardholders; Caesars UK or Caesars US property visits for our Gold and Diamond cardholders have been added coupled with a new Liquid Lounge offer to Diamond cardholders.

Joining Emerald Rewards is absolutely free and is open to persons from 18 years of age and older, with three tiers of cards, namely Green, Gold and Diamond. Tier progression is based on points earned on slots and tables.

“Being part of Caesars International makes us the only casino that is able to offer benefits that include trips to Caesars UK and Caesars US properties,” says Tanuja. “We’re excited to be able to offer these great rewards to our loyal customers.”

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counseling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company-beta/3105430/

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OOH advertising takes a giant stride forward

Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement.

As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and end-all. Rather, it’s having meaningful and deeper engagements with individual consumers that are becoming increasingly important.

“We have tapped into this global trend by enabling brands to have a deeper engagement with riders through our interactive in-vehicle entertainment touch screens in Uber vehicles,” says David Taitz, Commercial Director at Hubble.

Out of Home (OOH) advertising has always been considered a ‘one-to-many’ form of communication, but that’s no longer the case. In today’s world the consumer is looking for intimate engagement, with relevant information, at a time and place suited to them. Technology has provided Hubble with the opportunity to engage with these top-end consumers at a time when they are more relaxed and more receptive to a brand’s message.

The fully interactive advertising platform offers high quality video and interactive content in a captive environment with measurable ROI.

During a recent campaign, BMW ran video and interactive campaign elements to launch their all new 5-Series. Uber riders were treated to four different creative elements on an interactive touch screen, which included the opportunity for riders to configure the new 5-Series, culminating in an option to book a test drive.

Besides incredible interest shown in the campaign and the 15.1% interaction rate (compared to typical digital rates of less than 0.2%1), over 200 test drives were booked over a period of two months.

According to Alexander Baraka at BMW: “We immediately bought into the concept of interactive screens in Uber vehicles. The results far exceeded our expectations and we’re pleased to have been able to push through a significant number of quality leads to our Dealer Network.”

Statistics have shown the level of engagement on Hubble’s screens to be 75 times higher than traditional digital advertising and marketers have a variety of advertising options to choose from. These include category exclusive brand channels and sponsored content and flighted, TV styled adverts between entertainment content. Another unique aspect is that the user is always in control, virtually guaranteeing a positive experience from interested passengers.

“The ultimate end goal is to create real value for the Uber rider and provide advertisers with a communication platform that has real, and deep engagements with tech-savvy early adopters,” concludes Taitz.

1http://www.smartinsights.com/internet-advertising/internet-advertising-analytics/display-advertising-clickthrough-rates/

Hubble DNA

Hubble provides an interactive marketing opportunity direct to Uber passengers with a measurable ROI. Hubble launched as Taxi Media Group in Uber vehicles in Cape Town in September 2016, followed shortly thereafter in Johannesburg.

Advertisers are able to create brand awareness campaigns, call-to-action promotions or share stories through branded content on an interactive platform offering an unparalleled depth of engagement.

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Caxton Local Media makes all the right moves into the digital space

Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising.

“We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault, General Manager of Caxton Digital. “In fact, according to Effective Measure May 2017 statistics, Caxton Digital is the third largest South African digital publisher.”

Adding to the 78 local newspaper websites drawing north of 3.1 million users across all the sites, Caxton have provided innovation through their classifieds technology business, Hozi a division of Caxton Digital which has a unique offering.  The technology allows a publisher website to seamlessly integrate classifieds portals as a sub-domain into their environment with very little effort.

All Caxton newspaper sites now have integrated platforms that allow our users to search for property and business listings in their town, catalogues and much more to come. Further strategic acquisitions and partnerships include the likes of one of SA’s biggest female interest websites www.all4women.co.za and Guzzle Media & Technology, a business offering online catalogue aggregation and technology for retailers.

A major piece of the digital puzzle for Caxton has been large investment into data collection and data management. Caxton has chosen to invest in the Oracle Bluekai Data Management Platform in order to collect high quality audiences across the entire group, including The Citizen, Local News Network, All4women, Ramsay Media, Caxton Magazines, Guzzle and Autodealer.  This data collection gives advertisers the opportunity to talk to people who have shown an interest in their product/service category. It provides a much more relevant and brand safe digital advertising opportunity.

Clients have access to the Caxton group’s entire network of sites through SPARK Media and via programmatic buying desks. The combination of a large interest based audience with rich data overlays becomes a powerful offering for advertisers and gives advertisers a brand safe environment, coupled with world class data collection technology.

“Not only have we been making huge strides into the digital space, it has been strategically correct moves that have benefitted our readers and advertisers,” concludes Rimbault. “Being the third largest publisher in South Africa with 5.2 million unique browsers clearly proves the point!”

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Hot Beatz Party – uniquely successful

The inaugural Hot Beatz indoor pool party held at Emerald Resort & Casino’s popular  water park Aquadome with celebrity DJs Roger Goode; Twins on Decks; Classic Tank and friends was a huge success. The party attracted many local and Johannesburg based people, partying the night away in a unique environment.

“The party was a huge hit, everyone loved the refreshed Aquadome look, and DJs Roger Goode and Twins on Decks and co really ‘wowed’ the crowd,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “The incredible new features received such good feedback from media, party-goers and guests while event promoters loved the idea of using Aquadome for unique corporate and private functions.”

The transformation between daytime pool fun and children’s squeals of delight to night-time rocking party venue was incredible and can only be experienced. The distinctly tropical atmosphere at the climate controlled Aquadome being the perfect antidote to the cold winter Vaal evening as guests partied till the small hours of the morning.

Overheard during the party and comments on the Emerald Resort & Casino social media pages included, “so much fun was had”, “What a pool party! We didn’t feel any cold, thank you”, “when are you doing it again?”, “Its crazi lit”, “Yoh – it’s crazy too epic” and “it’s brilliant that we can hire out this the uber-cool venue, I now have a great idea for my next party”.

“Our vision to provide our guests with an innovative, safe and alternative party venue has really paid off. All of our accommodation was sold out on the night as visitors took the opportunity to stay over and enjoy a relaxing post party day.

I think that we have firmly placed Aquadome on the map as an event venue with a difference,” concludes Gangabishun. “We look forward to next month’s party. The guest DJ’s will be announced soon, but like Roger Goode and Twins on Decks, party-goers will not be disappointed.”

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        @emerald_resort

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Insights into wealthy South African’s reading habits

As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market.

“The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day planning,” says Peter Langschmidt, consultant to the PRC. “Additionally, we provide ongoing research into the reading habits of consumers and continually demonstrate the power of adding print to media schedules.”

Print provides a depth that is extremely difficult to replicate on other media platforms. In the research conducted by research company whyfive and premium annual landscape survey, BrandMapp, the PRC provides insights into those at the top end of the SEM scale.

BrandMapp looks at 25 599 economically active adults who live in households earning in excess of R25 000 per month. In short, it paints a unique picture of economically active South Africans.

According to the research, 58% prefer reading, ranking it third above popular activities like travelling, gardening, eating out and socialising.

An interesting fact is that the percentage of wealthy South Africans who buy and read magazines have not changed noticeably over the past three years. While there was a slight dip in 2015, 66% of the BrandMapp sample buy magazines and 80% read. Due to the nature of magazines, additional reach is achieved as 86% of readers pass along their magazines to friends and family. An attribute respondents most associate with magazines is the ability to ‘pick up and dip in’ multiple times while 76% of magazine readers associate magazine adverts as being a direct trigger to purchase.

76% of wealthy South Africans still read printed newspapers. One person in four likes the ritual of a printed newspaper and 21% like the ‘touch and feel’ of real paper between their fingers.

Advertisers are benefiting through average read frequencies of magazines! An interesting question is asked of the respondents – when it comes to reading the following types of magazines, roughly how many times do you pick up and read/page through a single copy? Read frequencies ranged from 3.2 to 1.9, showing that advertisers get an average additional two OTS (Opportunity to See), ie buy one OTS and get one or two free while advertisers in newspapers receive an additional one OTS.

“Reading media, whether newspapers, magazines or online provides a depth of information unlike other media. The ability to put it down, pick it up and assimilate information at your own pace is an oft overlooked fact,” concludes Langschmidt. “Reading provides consumers with convincing information, prices and comparisons, calculators and location to make, and seal a purchase decision.”

For additional information and research on reading and the full READ presentation, visit www.prc.za.com.

Follow the PRC on

https://www.facebook.com/PublisherResearchCouncil

https://www.linkedin.com/company-beta/18100063

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Hot Beatz Party – uniquely successful

The inaugural Hot Beatz indoor pool party held at Emerald Resort & Casino’s popular  water park Aquadome with celebrity DJs Roger Goode; Twins on Decks; Classic Tank and friends was a huge success. The party attracted many local and Johannesburg based people, partying the night away in a unique environment.

“The party was a huge hit, everyone loved the refreshed Aquadome look, and DJs Roger Goode and Twins on Decks and co really ‘wowed’ the crowd,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “The incredible new features received such good feedback from media, party-goers and guests while event promoters loved the idea of using Aquadome for unique corporate and private functions.”

The transformation between daytime pool fun and children’s squeals of delight to night-time rocking party venue was incredible and can only be experienced. The distinctly tropical atmosphere at the climate controlled Aquadome being the perfect antidote to the cold winter Vaal evening as guests partied till the small hours of the morning.

Overheard during the party and comments on the Emerald Resort & Casino social media pages included, “so much fun was had”, “What a pool party! We didn’t feel any cold, thank you”, “when are you doing it again?”, “Its crazi lit”, “Yoh – it’s crazy too epic” and “it’s brilliant that we can hire out this the uber-cool venue, I now have a great idea for my next party”.

“Our vision to provide our guests with an innovative, safe and alternative party venue has really paid off. All of our accommodation was sold out on the night as visitors took the opportunity to stay over and enjoy a relaxing post party day.

I think that we have firmly placed Aquadome on the map as an event venue with a difference,” concludes Gangabishun. “We look forward to next month’s party. The guest DJ’s will be announced soon, but like Roger Goode and Twins on Decks, party-goers will not be disappointed.”

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        @emerald_resort

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Be it toys, school uniforms or wheelchairs, Emerald Resort & Casino makes a difference

Emerald Resort & Casino’s CSI programme recently adopted nine homes that provide housing and care to the disadvantaged. These range from old age care to children’s homes, and are all located within the local Sedibeng District.

“We are pleased to make a difference and bring about real change within our community with this initiative,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “It’s imperative for all businesses within South Africa to make it part of their CSI strategy to give back.”

The homes that fall under the Emerald Resort & Casino umbrella include Busy Bee Hospice, Kgopolong Old Age, Bophelong Children’s Home, Emfuleni Childcare, Mathwala Children’s Home, Relebohile Childcare, Ikhwezi Lokusa, Pholokong Children’s Village and Lakeside Children’s Home.

Emerald Resort & Casino’s team member’s visits to the homes proved to be extremely insightful. It became very clear that each home had unique urgent needs to remain functional and to continue to provide care and shelter to those that require it most. “Our goal, as a team, is to assist with making the lives of those who reside and work in these homes a little easier,” says Tanuja.

A total of over R400 000, split according to specified needs, was allocated to school uniforms, school stationery, toys, board games, wheel chairs, walkers, washing machines, fridges and cash donations. “We hope that these items, so critical in the day-to-day running of the homes, will assist in making the lives of those working and living here, a little brighter, more cheerful and a little easier.

In order to make this wonderful country of ours a better place, it is up to each and every one of us within our own local communities to make a difference,” concludes Tanuja.

Emerald Resort & Casino.

Tel:                               016 982 8000
Website                       www.emeraldcasino.co.za
Facebook:                   http://www.facebook.com/Emerald.Resort.Casino
Twitter:                        @emerald_resort
Blog:                            http://www.emeraldcasino.co.za/emerald-resort-and-casino-blog

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The Publisher Research Council (PRC) gears up for a busy year

The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources.

The PRC is a not for profit company that represents the interests of both print and online publishers in South Africa. It conducts audience and efficacy research on behalf of members, while providing research on broader media audiences for advertisers and their agencies

“2017 heralds a new dawn of media research in South Africa,” says Peter Langschmidt, General Manager of the PRC. “After 40 years of a single source AMPS, the industry is moving to the global model of a hub Establishment Survey (ES) with linked donor currency surveys and with the PRC being an integral spoke.

“‘Read to Remember’, the PRC slogan, stresses our commitment to researching and better understanding of both the quality and quantity of our audiences – we will get closer to understanding how reading facilitates learning and brand recall better than any other medium.”

The PRC website – www.prc.za.com – has been designed to become the de facto resource for everything reading related, including all primary research resources, white papers, international discussions and best practice.

In keeping with the PRC ethos, projects, studies and upcoming research this year includes Media Synergy, which combines Nielsen Adex data with the GFK consumer scanner panel sales of 3000 representative South African shoppers. This clearly shows that when including print and online in a schedule the actual sales ROI per rand spent is better than TV or radio.

Other upcoming surveys for 2017 include Brand Mapp from WhyFive and Media View by TNS Kantar which will examine the inherent strengths of reading vs other media due for release in April.

Our major study for 2017, will be PAMS, a new reading currency survey in SA conducted by Nielsen, incorporating global best practice, due for release in the Sept 2017.

Based along the lines of similar panels like PAMCO in the UK and EMMA in Australia the PRC will begin development of their own panel in 2017. This mobile panel is envisaged to reach around 16 000 respondents in year one. Results will be calibrated and validated against the traditional PAMS face to face methodology before release.

“Publishers have accepted the need to move away from measuring exposure to paper, towards measuring platform-agnostic reading behaviour which can be seen in the ES and PAMS reading questions,” says Langschmidt. “Most of our research will closely follow the release of the two waves of the ES 2017.”

“We will ensure the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment, unlike in the past, when reader research provided advertisers with only the numbers. In 2017 the PRC will be releasing six different studies that provide the audience numbers; but in addition, many other measures like perception, trust, multiple exposures, brand awareness and recall, and actual ROI per rand spent.”

If advertising return is important to you, just like offers to purchase, contracts, exams, certificates and bank statements, and if you want your target market to notice and respond to your campaign, put it in writing.

For additional information and reading research visit www.prc.za.com.

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