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Goodbye 2019. Hello 2020!

This year it’s going to big, very big! Emerald Resort & Casino’s New Year’s Eve Party is set to be the ultimate experience as the clock counts down to 2020.

“We’re looking forward to saying goodbye to 2019 and celebrating 2020 with a party of epic proportions,” says Tanuja Gangabishun, Marketing Executive at Emerald Resort & Casino. “Visitors to the Resort and the Vaal will not want to miss this, it’s going to be off the hook!”

Featuring South Africa’s hottest DJs like DJ PH, MS Cosmo, DJ Euphonik and Classic Tank, these entertainers will be counting the revellers down to 2020 with an absolutely banging party at the Emerald Arena. Supporting acts include Brown Skin, Ricardo Da Costa and DJ London.

Reminisce about the year that 2019 was with a mate or two and then kick 2020 off with a bang!

Emerald Resort & Casino’s New Year’s Eve Party

Date:               31 December 2019

Time:               19:00

Venue:             Emerald Arena

Price:               R250 VIP or R150pp General admission at Computicket

“Party it up like never before because this New Year’s Eve is sorted!” concludes Tanuja.

For all up to date information on events, promotions and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

 Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

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Emerald awarded handsomely

Hard work pays off for Emerald Resort & Casino! The Resort walked away with multiple awards at the recent 2019 Vaal Explorers Award ceremony.

 The annual Vaal Explorer Awards presentation is focused on stakeholders who have worked hard in making their various establishments a success, attracting visitors delivering on service excellence, and being recognised as the best in their field.

“We’re honoured to have been awarded numerous accolades across many of the categories,” says Tanuja Gangabishun, Marketing Executive at Emerald Resort & Casino. “What makes these awards even more special is that it is the local Vaal residents that vote and we are humbled by their voice of approval.”

Emerald Resort & Casino received the following awards:

1.     Leisure Activity: Gold Award – Aquadome

2.     Adventure Activity: Silver Award – Animal World

3.     Accommodation – Hotels – Gold Award

4.     Accommodation Lodges – Bronze Award – Emerald Bush Lodges

5.     Accommodation – Self-Catering – Bronze Award – River Resort Chalets

6.     Wedding Venues Capacity 250+ – Silver Award

7.     Conference & Function Venues Capacity 250+ – Silver Award

Of special mention is the Individual accolade which was awarded to Resort Director, Mark Hands. The Gold Award is presented to ‘bridge builders’ with an emphasis on connecting and supporting tourism establishments and tourism in the greater Vaal river region.

Says Hands: “I find myself humbled and proud of everyone at Emerald Resort & Casino and what they have achieved in the past twelve months.

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I would also like to take this opportunity to congratulate Klippies Kritzinger, CEO of the Golden Triangle Chamber of Commerce and Jaco Verwey for their respective awards on the evening too. The Resort has worked closely with them throughout the year and appreciates their ongoing support.

Each one of us at the Resort is committed to providing every visitor to our Resort and dynamic region the absolute best in service, accommodation, food and leisure activities.”

For all up to date information on events, promotions and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

 Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

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The real value of Paid Search and tracking the consumer journey

In the digital world, it’s a given that Paid Search advertising is important, but only a few industries, except the finance and eRetail sectors, are capturing the true value this channel has to offer. Most brands are missing a trick by not tracking the full customer journey says Michael King, Managing Director of Reprise Digital, an IPG Mediabrands company.

So how can it be possible that insurance brands invest 30% plus of their entire marketing budget on this channel?  Simply put, it’s what companies call a P-Factor or Profitability Factor.  This is a simple profitability equation that allows brands to measure the value of a sale over time.  Let’s use car insurance as an example – If I’m insurance company A and I spend R5 000 on Google Ads today, I’ll most likely generate quite a few visitors to my website who will either complete a quote online or want to talk to a sales advisor.

As a result of the quotes generated, I may sign up a new client who would hypothetically insure their vehicle at a monthly premium of R1 000.  At a glance you might say that this channel is loss-making as the amount of adspend far outweighs the sale value, but the inverse is actually true.  Car Insurance is a service that consumers sign up for on a monthly basis which means that as Insurer A, the company will be generating revenue from the initial sale over a long period of time.  This is where P-Factor comes in.  This equation helps us understand how long our new customer will need to stay insured with us before we cover the initial R5K adspend.

Ad Spend divided by initial sales value = P-Factor. So, R5 000/R1 000 = a P-Factor of 5. This means that our new client will need to stay insured with the brand for five months before it “breaks even” on advertising spend.  If we then incorporate the fact that the average insured person stays with their insurer for 12-18 months, the profitability conversation very quickly changes to a positive one.  In this example the company would be making money from our new client for anything between 7 – 13 months.

Every industry is of course different with their own unique challenges but the learning for marketers has to be that the future for brands is not only tracking a customer’s journey online until the sale is complete, but tracking the customer for the entire time that they’re associated with your brand.

Reprise Digital SA DNA

Reprise is a digital-first agency, and everything we do is rooted in understanding how consumers interact across apps, sites, IOT-devices, bots, search engines, and social platforms. We uncover your audience based upon their digital fingerprints – and build a media approach to help transform your business digitally. Reprise has the ability to fuse smart digital approaches for our media agency partners in smart and sophisticated ways.

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On branded weddings and the point of saturation

Andile Qokweni, Business Unit Manager at The MediaShop

On Friday the 8th of November a common man like you and me was spotted proposing to a woman at a KFC. I’m sure when he played this scenario in his head, he had very little idea how this proposal would actually change his life in the short term. The man was recorded on camera and his actions were very quickly shared on social media.

The initial response to this noble action was very negative – one person on Twitter ranted: “SA men are broke they even propose at KFC…They have absolutely no class, I mean who proposes at KFC?? #KFCProposal”. But here was an opportunity for the brand to turn negative sentiment to positive because love is inherently free, it cannot be bought, sold or traded, even though the initial sentiment alluded to the fact that in modern times there’s a value associated to love.

As soon as KFC saw the opportunity to reinforce some of these “love” principles, the video went viral and a nationwide search for the couple began with South African social media going into overdrive to find Nonhlanhla Soldaat and Hector Mkansi, the country’s newest sweethearts. Engagement offers went through the roof as KFC gave consumers incentive to help them find this couple.

McDonalds responded as the brand which “loves things”, offering an all-expenses paid trip to Cape Town for the Toni Braxton concert. Standard Bank offered to clear the couple’s debt – if they are Standard Bank customers. Audi offered the couple luxurious transport to their wedding destination. Puma offered clothing, Huawei gave the couple phones to take pictures on their honeymoon. KroneMCC would also ensure the newly-weds are toasted with some fine sparkling wine and many, many more brands got in on the action.

South Africans were now calling it ‘their wedding’ and by the end of the day 30 brands had come forward to offer an additional experience for what had started as a negative tweet about proposing at KFC. So it’s clear, brands can mobilise and put aside rivalry or competition and do what is seen to be right by consumers and the general public.

This is where I’m going to flip the script a bit – at what point did this reach saturation? Was it after the tenth brand got involved, or was it after the third bank made an offer? Or maybe after the fifth FMCG brand offered the couple food? Don’t get me wrong, I would love the country and all its blue chip brands tripping over themselves to make my wedding a success but as a marketer I did take a step back and ask some tough questions.

If I was a victim of the recent KZN hurricane and storms for example, would I not expect these brands to offer the same level of support for me and why that couple for that matter? Many South Africans will tie the knot as this is wedding season after all, so why are brands not lining up to assist them?

If we refer back to The MediaShop’s Media Landscape series where Maggie Pronto, Isla Prentis and I looked at what type of content works, we touched on the importance of relevance of content produced by brands for consumption and we arrived at five key things, which distinguish great content.

  • Move At The Speed Of Culture
  • Be distinctive
  • Offer an experience
  • Embed your purpose
  • Invest appropriately

KFC, as the brand to really bring all of this together, lived up to the principles above but in my opinion many of the other brands just wanted to jump onto the bandwagon. KFC identified the need to turn this story that begun at one of their stores into a positive legacy. By identifying the opportunity they made it distinctive for their brand, they offered an experience and one could go as far as to say it was embedded into their “Add Hope” initiative even if this was not targeted at kids per say, it still fits into that “bucket”.

At the recent AMASA Awards, one of the judges, Wandisile Nkabinde, mentioned that for brands to be successful it’s not just about arriving, it’s about how you arrive. Julio Rodrigues then went on to say it’s not just about pushing performing metrics all the time, it’s not always about reach, frequency and impressions and this is exactly how I feel about some of the brands that joined the party very late.

It’s not for me to say who those brands are but the only questions that need answering now is “Who is flying me to the wedding and who will pay for my accommodation?”

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Breeze launches hot new menu!

Just in time for the festive season, Breeze, the family friendly restaurant at Emerald Resort & Casino, has launched its brand new menu. Whether you’re a hardcore foodie or someone looking for a relaxed and enjoyable family meal, it’s not to be missed.

“Our new seasonal menu has been designed and constructed by Emerald’s Sous Chef, Tshidiso Tsosane,” says Tanuja Gangabishun, Marketing Executive at Emerald Resort & Casino. “The menu is largely focused and themed to traditional wood oven pizzas and seafood.”

Breeze is Emerald Resort & Casino’s family friendly restaurant and the menu reflects this with something for everyone. Besides the best pizza in town and amazing seafood dishes, the favourites like gourmet burgers, toasties and light meals, together with the kiddies menu are still available.

When asked what his personal favourites are, Chef Tshidiso said, “There are a lot of really excellent meals and dishes to choose from, but if pressed for an answer, my personal favourite is the Seafood Plank, however I’ve had really great reviews from the Mussel Chowder, so that’s one dish that is an absolute must.”

The new menu can be seen on Emerald Resort & Casino’s user-friendly website under the “Restaurants and Bars” tab.

“Set under the extended thatched deck, Breeze specialises in catering for families, large groups and special occasions, with fantastic views over the Vaal River,” concludes Tanuja. “Whether it’s a cocktail or cappuccino, snack or seafood, Breeze is the place to find a fantastic meal this festive season!”

For all up to date information on events, promotions and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

 Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

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The MediaShop wins big at AdFocus Awards!

The MediaShop Johannesburg has been named Network Media Agency of the Year at the 2019 Financial Mail AdFocus Awards. This is the second time in the last three years that the agency has been awarded this accolade.

Kgaugelo Maphai, Managing Director of The MediaShop Johannesburg says that this is an excellent way to end the year: “On the back of a tough but very successful award-winning year, I am immensely grateful to be able to work with and lead such an amazing, passionate group of people who continually strive to pioneer and do better. 2020 will see our agency evolve into a fully integrated marketing and communications agency and we’re extremely excited about the future ahead.”

According to Adfocus 2019, The MediaShop’s increase in billings, new account wins and client retention were a few factors that clinched the deal.

Throughout 2019 the agency has been successful with wins at the MOST awards, Bookmarks, AMASA and recently, Assegai Awards, affirming their position as a leading media agency in South Africa.

For more on The MediaShop visit www.mediashop.co.za, like them on Facebook: The MediaShop, follow them on Twitter @MediaShopZA or LinkedIn.

The MediaShop:

The MediaShop is South Africa’s most established, most awarded, most transformed media agency, and member of the Nahana Communications Group of specialist agencies, each with their own independent structures, cultures and management teams, and a desire to work together where synergy exists. The MediaShop’s employees are communication experts in the business of connecting brands with consumers through revolutionary communication and touchpoint solutions.

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Green is the new Black at Emerald on 29 November!

It’s that time of the year again! 29 November 2019 – Black Friday where some of the best discounts of the year can be found, where people queue for hours or wait endlessly online, but not at Emerald Resort & Casino. This year the Resort is offering their guests some extraordinary savings.

Setting in motion Christmas shopping and festivities, Black Friday is originally the name given to the shopping day after the American holiday, Thanksgiving Day. However, today, internationally and in South Africa, the day has become synonymous with great consumer savings.

“It’s a day that many people look forward to the entire year, the day of extreme shopping and even more extreme savings,” says Tanuja Gangabishun, Marketing Executive at Emerald Resort & Casino. “Emerald Resort & Casino will be offering guests some of the best entertainment options to go hand in hand with this shopping day.”

Take for example the restaurant, Breeze that offers an array of delicious meals in a family-friendly environment. Any two standard Pizzas for R100.00, all day long, draughts will be R25.00 and all cocktails R25.00.

While at Animal World, Game Drives will cost just R25.00 per adult and R15.00 child *, a Putt Putt and Pins Bowling combination is available at R25.00 per person ** and I-Zone will be making all the latest games available for two hours of Game Play at R30.00, leaving parents ample time to explore the Resort.

“So, mark 29 November on your calendars,” concludes Tanuja. “Black Friday is soon upon us and we’re ready!”

For all up to date information on events, promotions and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

*Subject to availability and bookings essential.

**Subject to availability

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

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The power of positive sentiment, rugby and great business

Chris Botha, Group Managing Director of Park Advertising: “We have the resources and the strength to turn this boat around. Now all we need is the belief.”

Aaaah, the silly season.

It’s the time of year where everyone can tell you how many weeks, days minutes and seconds there are left until they go on holiday. I find this quite a strange thing to do. At the time of writing there are 40 odd days left in the year by the way. What a thought some might say. Holidays are loading and all that good stuff. But my logical mind says that 60 days from now (a mere 20 days later) – we’ll already be dealing with January month end, and the chaos of a new year.

But it is human nature to “look forward” to a better tomorrow. There is something quite natural about it. Our beloved country has been on a sentimental rollercoaster of note this year. We started with the same line we start every year – “2019 can’t possibly be worse than 2018”… Sound familiar? The eternal optimism exists that this year has to be better than last year. Add some Thuma Mina “gees”, the upcoming elections, and hope sprang up again. But post elections all it took was a few hours of load shedding and some bad news on the corruption front and we were back in the doldrums again.

But then thank God for the Springboks. Just when the emigration office was being overrun – 80 minutes of magical rugby united us as a nation and made us all believe that We Can Do This! Nothing really changed in the country. But the sentiment did. A recent HSRC study looking at the effect of the Rugby World Cup win, found that 88% of respondents said that sport adds to their sense of belonging to South Africa while 85% thought that sport can help South Africa to deal with xenophobia and racism.

There is definitely something to be said for that positive momentum. That sentiment. That hope. It does actually change behaviour. It makes you want to be a better person. It makes you want to work harder. It makes you want to succeed.

So this is my Christmas wish. That we as a nation start looking at the positive in our country. That we rabidly hold onto the things that work, and ferociously fight off what doesn’t.

As media and communication experts, it is our job to set the narrative for what works in our country. Why was Mbuyiseni Ndlovu (the Grinch who stole the world cup joy) given the airtime that he got? The “Siya sentiment” is far more powerful, and will drive this country forward. We need to blindly “fake it till we make it”. It’s been proven by many experts that once you believe you can turn the ship around, actually doing it becomes so much easier. South Africans need to believe in the promise of the rainbow nation, and we as media and marketing experts need to lead the charge.

I am not saying we should be ostriches and dig our heads in the soil when it comes to our challenges, but there is something to be said for reporting our successes as well. Just recently Mpumelelo Mhlongo – a South African Paralympic athlete – broke his own world record at the 2019 World Para Athletics Games, that’s great news! In the past year, we have had new leadership instilled at SARS, the NPA and the Hawks. Our country is turning the corner, and we need to lead the charge in the sentiment states.

So here is my request to our media owner partners, clients and staff. Let’s use positive words when referring to our industry, our country, and our people. Yes business is tough, but we are employed, we are working hard, and we are making money (well, most of us…). When someone asks you “How is business” – instead of replying with a short four letter word – let’s start speaking positively. “It’s tough, but we are working to change it. We believe we can grow from here”.

A quick glance at the financial statements of every major business shows that there is cash available for investment. I think that this cash will get freed up when consumer sentiment improves. We have the resources and the strength to turn this boat around. Now all we need is the belief.

So am I looking forward to the festive season break? Hell yes. But am I also really excited to get my teeth into 2020 and to make it the best year ever? Hell yes even more!

I’m looking forward to playing my tiny part in turning our country’s future around. Bring on “back to school” and “back to work”. I can’t wait.

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What is the ideal marketing channel mix for your e-commerce store?

Raymond Smit, Head of Paid Search at Reprise Digital South Africa offers retailers and online businesses, tips on maximising their digital marketing efforts.

Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find the optimum digital channel mix because of the size and breadth of the channels and the numerous targeting options available within each. The channel allocation challenge is often exacerbated for smaller clients because they can often only afford to run marketing tests in selected channels and only on a small portion of inventory available within those channels.

My advice is that the channel mix brands opt for depends on the size of their business, the goals the advertiser wants to achieve and the area of the marketing funnel they want to focus on. A smaller online retailer with a limited budget wanting to grow sales could consider a search driven marketing approach and capitalise on search queries where users are actively looking for the products carried by the business.

Medium sized retailers should expand their search marketing efforts to all available search queries where a positive return on investment can be made. Paid search channels can then be supplemented with organic search, maximising their total coverage on all products that are selling well online. It’s a good idea to leave a small portion of marketing budget available to test different channels and events (such as Christmas, Black Friday or a product launch) because stores will most likely experience different sales peaks and valleys throughout the year.

Before embarking on any new marketing campaign: start with a win or learn mind set before implementing a test and adopt a low risk, high probability marketing approach to discover the channels and products that will drive sales. Agencies and advertisers then gain access to the data for better decisions to be made in the future. Ultimately, we learn through our data, but first that data must be earned!

Larger retailers should focus on a full omni-channel strategy to get the most out of their digital channels to drive maximum customer lifetime value. At this stage it’s vital for the advertiser to have a full tech stack integrated into the business, a complete understanding of the value of their own customers throughout their buying lifetime and a firm grasp on how different marketing channels affect their revenue. This is easier said than done as some channels function better as support to others, driving assisted sales rather than direct revenue.

Ultimately, different sized businesses will each have unique performance metrics they need to focus on. As the business matures, so should the metrics, goals and objectives.  Allow your overarching strategy to dictate your channel approach and the performance within those marketing channels will crystalize and shape your budget allocations for you over time.

Reprise Digital SA DNA

Reprise is a digital-first agency, and everything we do is rooted in understanding how consumers interact across apps, sites, IOT-devices, bots, search engines, and social platforms. We uncover your audience based upon their digital fingerprints – and build a media approach to help transform your business digitally. Reprise has the ability to fuse smart digital approaches for our media agency partners in smart and sophisticated ways.

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Get ready for a fun-packed Summer at Emerald!

Plan the holidays now! Emerald Resort & Casino is delighted to announce its fabulous Summer Holiday programme, with something for everyone, that will be available to the public from 14 December 2019 to 05 January 2020.

The launch of the Summer Holiday programme is not be missed! The activities kick off with a Carnival experience on 14 December in the Piazza Area with two shows at 12:00 and 16:00 Enjoy performances from a marimba band, giant puppets, festive stilt walkers, marching band, traditional dancers, carnival cultural dancers and the Father Christmas Triple Dancing Puppets.

“Due to many requests over the past few years, this year we have introduced a ‘season pass’,” says Tanuja Gangabishun, Marketing Executive at Emerald Resort & Casino. “This once off cost will allow daily access into Aquadome, Putt-Putt, Wall Climbing, three Animal World passes and three games of ten pin bowling at Pins. Guests will save nearly R500 when purchasing the season pass for R725.”

Once again, Aquadome becomes the focal entertainment point featuring ever-popular outdoor games and inflatables. This includes Minute to Win It, traditional games, Zorb Soccer and jumping castles – available for the full duration of the holiday programme from 11:00 in the morning.

The Hotel grass area will also be setup to provide endless entertainment to the entire family. From a Four Man Bungee Trampoline (T&C’s apply) to the free outdoor lawn games that include Get Knotted, Connect Up, Giant Snakes and Ladders, Giant Draughts and High Tower.

Other activities that guests can look forward to is Adventure Golf – open until 22:00 daily from 13 December and to make it even more appealing, it’s free on Mondays from 16:00 to 22:00. Visit Animal World for educational talks, interactive enclosure experiences or other leisure activities like Night Walks on 14, 20 & 27 December and Park Picnics on 30 November, 29 December and 26 January 2020 from 12:00 till 15:00. Picnic basket hampers can be bought while there is also the option to bring your own.

For something a little different, head to Pins for Friday’s Retro Nights on 13, 20, 27 December and 3 January 2020 with 50’s themed evenings, relevant era music, cocktails, hotdogs and Root Beer Floats on offer with prizes for the highest scores and best dressed.

“Summer is here and it’s nearly time for the holiday of the year!” concludes Tanuja. “Keep up to date by making use of our user-friendly website and by watching our social media platforms each day.

We look forward to spending Summer with you at Emerald Resort & Casino.”

For all up to date information on events, promotions and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

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