Caxton Magazine’s Living & Loving brand, one of South Africa’s favourite and most trusted authorities on pregnancy and motherhood, has expanded its consumer touchpoints to include a new online video series aimed at moms and moms-to-be.
“Following a five-episode trial series at the end of last year, we’re thrilled to announce that we have secured a ten episode series that will run from the 6th March to the 15th May with brand Epi-Max having full exclusivity for these ten episodes,” says Living & Loving editor Sonya Naude.
“The original five-episode series featured the Epi-Max brand, a range of emollient moisturisers suitable for the whole family, and was produced by Life in a Bulb productions. The series featured popular Mommy blogger Melissa Swart and we were honestly blown away by the results,” she says. “Our ‘getting your body back after baby’ had a reach of over 19 000 people and over 3 500 engagements. It’s a topic that clearly resonated with our audience.”
This past series, entitled ‘1,2,3 with Melissa Swart’, focused on motherhood and how to cope with all its realities. Topics included getting your body back after a baby, post-natal depression and “suicide hour”, a term used in parenting circles for that time of day when all hell breaks loose.
“Apart from being wholly engaging with a personality that Moms can identify with, viewers had the opportunity to win a hamper of Epi-max products each week by posting the answer to a question posed by Melissa at the end of each video on the Living & Loving Facebook page,” explains Sonya. “In the new series Epi-Max will be giving away more product hampers and a R10 000 cash prize to one viewer at the end of the series.
We would encourage brands that wish to make an impact with our audience of young moms and moms-to-be to get in touch with us and ensure that their brand is seen on our new platform.”
“We’re excited to be producing more and more content in the video space with our brands because the demand is clearly there,” says Caxton Magazine’s Anton Botes. “Our brands each have a strong South African heritage and whether our audience engages with us through our print platforms or online, the affinity with the brand is stronger than ever.”
Caxton Magazines DNA
Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za