The Outdoor Measurement Council is ready to release the latest ROAD Survey

The OMC (Outdoor Measurement Council) will be releasing its new audience data ROAD this February which covers three years of face to face consumer interviews resulting in a host of insights. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents.

ROAD is committed to delivering rich, accurate insights and discerning audience metrics to the industry. The insights obtained support the continual growth, relevance and role of Out of Home advertising in the media mix.  It is a core objective of the OMC to support growth in spend in OOH, and to assist with education around improved mythologies and consumer audience metrics.

“We are so excited to be sharing these latest Out of Home insights with the media and advertising industry, and we’re proud to be introducing our international guest speaker from the UK, James Whitmore, Managing Director of ROUTE,” says OMC’s General Manager Trish Guilford. “James has years of media experience and is a true research specialist in the out of home industry. He will share a host of insights and experiences concerning launching a media currency.

The OMC has many accurate insights and discerning audience metrics to share, including revealing a first to market for Out of Home media planning! This will enhance our offering and allow for media agencies and media owners to plan and deliver audience insights around a host of criteria, resulting in a reduction of planning time in selecting sites, all the while optimizing core planning areas for clients,” she says.  “We will also be sharing our industry planning guidelines which will assist all users when evaluating OOH schedules.

We would encourage all marketers, and our media agency and owner partners to attend these presentations where we’ll elaborate on these exciting offerings.”

The Johannesburg road show will take place on the 13th February at the Bryanston Country Club, with the Cape Town leg being hosted on the 15th February at The One and Only at Cape Town’s Waterfront. Interested parties can email chirene@owlhurst.com for details.

For more information search #OMCRoad19 or follow @SouthAfricaOMC on Twitter or find OMC Out of Home Measurement Council on Facebook.