Month: Oct 2018

people magazine continues to deliver for consumers

While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell. Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need […]

Evolution of a Goldfish

  Sean Sullivan – Business Unit Manager at The MediaShop. Attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so long, […]

Vusi Nova back at Emerald!

Multiple award winning artist Vusi Nova is back at Emerald Resort & Casino on Sunday 11 November 2018. He’s set to electrify audiences with his Afro-Soul music, showcasing his latest albums as well as some hits from previous releases. Joining him on stage is saxophone extraordinaire, Bongani Radebe.“It’s been nearly two years since Vusi Nova […]

The Generation Gap – Who Is Who?

Belinda Kayton, Media Strategist at The MediaShop looks at the differences between Xers and Millennials and highlights quite a few differences I often get asked “Who is Gen X?” and “What is the difference between a Millennial and a Gen X?” I find that there is a lot of confusion as to which generation is […]

Reading delivers the proven best advertising ROI

The Nielsen’s Advanced Analytics team has carried out numerous Media ROI (Return on Investment) studies over the past 3 years. Reading, i.e. Digital and Print combined, consistently deliver the greatest ROI for every R1 spent than any other medium.  17 brands, across six categories which include toothpaste, analgesics, coffee, snacks and chips, chocolate and liquor […]

Penquin and Spitfire Inbound trump at New Generation Awards

  Spitfire Inbound, Penquin and their clients have received a Gold and four Silver accolades at this year’s 2018 New Generation Social & Digital Media Awards. Founded in 2012, the New Generation Social & Digital Media Awards are the largest celebrated digital media awards in the country. The awards celebrate ingenuity, with a specific focus […]

Ad crooks: the on-going problem in digital advertising

Mercia Lampen, Digital Media Strategist, The MediaShop Online advertising fraud is a huge problem globally in the digital industry, with cyber criminals stealing $3 – $5 million per day from advertisers. This issue was raised in 2004 by Google’s CFO, George Reyes as a major problem stating that fraud is the biggest threat to the […]

Magazines partnering with brands to do good

Caxton Magazines is calling on readers to #WalkForAPurpose together with thousands of Joburgers who will take to the streets with woman&home and Bona magazines in a spectacular show of pink to raise awareness of breast cancer, in the 2018 Avon Justine iThemba Walkathon this coming Sunday, 21 October.    Now in its 13th year, the […]

Mandela Centenary continues at Emerald

This year, in celebration of the Mandela Centenary, Emerald Resort & Casino has created a series of CSI activities. During the latest, pensioners were invited to the Resort for a day out while team members listened to the wisdom that only age can bring.“To kick off our CSI initiatives for 2018, our Emerald team members […]

The MediaShop and Tiger Brands gain SA insights

With help from the SABC commercial enterprises, The MediaShop held a fantastic immersion recently with their long-standing client, Tiger Brands to round off Heritage month. The objective of the day was to demonstrate the differences in each of the provinces in South Africa. The event was well attended by marketers from Tiger Brands, who took […]