Month: October 2018

Does traditional ‘offline’ media still have a place in the digital online media space?

Margie Knap, Media Strategist, The MediaShop

My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices being extremely limited.

TV viewing was available for just a few hours a day, alternating English and Afrikaans news, and there was no real measurement of audiences. Completing Telmar runs was done through a dial up system using card, key and punch codes, with faxes as a means of confirmation. Adex was a manual system of thick manuals, rulers and highlighters. When we needed information on media owners, we used SARAD books and files – on actual paper! You are either nodding in agreement right now, or have a confused look on your face!

Media has evolved beyond anyone’s expectations. The 2002 movie, Minority Report (a neo-noir science fiction movie), quite prophetically depicted the role of media in a future state where technological advancements (AI) made a brand’s presence nearly boundless. The main character, Chief John Anderton was reminded of his favourite brand of beer as he walked past a billboard. We could say that right now we are all living in the Minority Report age, a virtual reality space.

Looking at online version of the thesaurus – of course not the actual tome – the adjectives and nouns for ‘virtual’ and ‘ reality’, helped crystallise this new world for me:

  • Virtual (adj)
    • Near
    • Practical
    • Effective
    • Fundamental
    • Essential
  • Reality (n)
    • Authenticity
    • Truth
    • Genuineness
    • Certainty
    • Representativeness

Having been fortunate enough to have a long break in the bush recently, I had a variety of apps that I could download that fell within the “virtual” space category. The apps were near (thumb length away), practical, effective, and in fact ticked all the “virtual” boxes.

I could identify a bird, a spoor, the best loops to take, the distance from one camp to another – it was amazing!

However the lack of internet coverage in the bush is exceptionally limited. We had to resort to paper. And it was a joy indeed – following a map instead of mindlessly listening to a disembodied voice telling us to take the third exit at the circle.

We also took great joy in hunting through the bird book to identify the variety of raptors and water birds with a mammal guide to help identify spoor. It was great! When I was putting this blog together and looking at my “material”, the smell of the bush was still on my maps in the form of a light coat of sand, and this immediately transported me back to the bush.

Our journey was documented on Facebook for our friends and family to be kept up to date with where we were, what close encounters we had and to share in our experience. These memories are out in the ether, and every year Facebook will send me a reminder of what a great time we had.

It is a relief that the written word isn’t dead. Each shop had a vast array of postcards, along with stamps and a post-box. Clearly there was a demand for written mementoes to be sent to loved ones, An email is great, but to actually receive a handwritten postcard is just that bit more personal and memorable.

When it comes to those photographs, yes they are safely downloaded onto a memory stick. The best ones however are going to be printed and framed.

Our virtual world needs to live alongside and to work with the printed world. Having a mix of a variety of apps and a variety of maps and book guides made our experience so worthwhile and memorable.

The MediaShop wins Golds at AMASA Awards

The MediaShop has done it again! At this year’s prestigious AMASA Awards, the agency walked away with three Gold Awards for clients Nando’s and Cell C. These accolades are hot on the heels of The MediaShop being crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media Agency of the Year at the recent MOST Awards.

 The agency won Golds in the Best Integrated: Retail category for Nando’s #RightMyName and in the Best Online and Best Tactical Use of Media categories for Cell C’s Skip to the Best Bits campaign.The MediaShop was also awarded a Gold Loerie for the Nando’s #rightmyname campaign in the Media Innovation category.

“We could not be prouder of the teams involved,” says an elated Kgaugelo Maphai, Managing Director of The MediaShop Johannesburg. “This is really proving to be an incredible 30th birthday year for us and we’re grateful that we continue to produce award-winning work for our clients!

We took a decision earlier in the year to put a greater focus on media creativity, and we are excited to see the results in such a short period of time,” he says.

“We are working on bigger things for 2019 and hope to make some announcements in the new year and build on what we have achieved this year.”

For more on The MediaShop visit www.mediashop.co.za, like them on Facebook: The MediaShop, follow them on Twitter @MediaShopZA or LinkedIn.

Playmakers the big winner at AMASA Awards 2018 #AMASAAwards2018

The winners are out! At the AMASA Awards gala event held at the Hilton Sandton last night, sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner!

 “We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge.

The campaign offered unparalleled excellence in media strategy, media planning and the creative and innovative use of their chosen media platforms,” says AMASA Chairperson Wayne Bishop. “As the agency with the most number of Highly Commended, Golds and overall Grand Prix, Playmakers were also crowned Agency of the Year.”

The winners are:

Ignition Awards (students)
Departments of Strategic Communication & Graphic Design, University of Johannesburg – Lion Matches Gold
Departments of Strategic Communication & Graphic Design, University of Johannesburg – Ama Kip Kip Highly Commended
Best Branded Content Campaign
Ogilvy Huggies The World’s First Baby Marathon Gold
OMD Standard Bank Your Next Million Highly Commended
Best Contribution by a Media Owner
Tiso Black Star Nando’s #Rightmyname Gold
Mediamark Foshini Sebenza Girl Highly Commended
 Best Experiential / Event
Ogilvy Carling Black Label – #NoExcuse Gold
Playmakers – Captivate Brand Activations Jaguar Landrover Two Icons Highly Commended
Best Integrated: Financial
Vizeum & King James / NMP Sanlam 2 Minute Shower Song Gold
OMD Standard Bank Joy of Jazz Highly Commended
Best Integrated: FMCG
Ogilvy Carling Black Label – No Excuses Gold
Dentsu Aegis Network, Loxyion Conexyion & Greater Than,

Russian Bear Vodka #IAMNEXT

Highly Commended
Best Integrated: Media
Retroviral, JCDecaux & Afrokaans M-Net Survivor billboard Gold
Best Integrated: Retail
The MediaShop Nando’s #RightMyName Gold
Best Integrated: Other consumer goods
Levergy New Balance #BeProteas Highly Commended
Best Integrated: B2B
Demographica Nedbank Seat At the Table Highly Commended
Best Online
Ogilvy Huggies Kids Marathon Campaign Gold
The MediaShop Cell C Skip to the Best Bits Gold
Best Social Media
Brand Truth FNB Budget Speech Highly Commended
Levergy New Balance #BeProteas Highly Commended
Best Pro Bono/Cause Related
AdReach Heartlines Beyond the River Highly Commended
Best Sponsorship
Playmakers #CokeScoreChallenge Gold
Levergy New Balance #BeProteas Highly Commended
Best Trade Marketing
Mediamark Black Friday #WTBF Gold
Best Use of a Small Budget
MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi Gold
Best Use of Mobile
TMI A Havaianas Summer Highly Commended
Best Use of Technology
AdColony South Africa & Red Star  Heineken South Africa – UEFA Champions League Gold
Best Tactical Use of Media
The MediaShop Cell C Skip to the Best Bits Gold
Red Star Soweto Gold Launch Gold
MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi Highly Commended

AMASA would like to extend a massive thank you to the all the awards contributors, the committee, judges and sponsors who made the awards happen. This year’s sponsors were AdColony, Els Event Architects, Emedia Sales, Gumtree, Kaya FM, Kantar Millward Brown Mediamark, The MediaShop, US Engage, Mediamark and Cinevation.

Only advertise on trusted publisher websites!

A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe.

“While fake news is a global problem and very difficult to identify and avoid, we want to offer practical, safe and efficient solutions to our clients,” says Marc du Plessis, Joint CEO of SPARK Media. “When buying programmatically, one simple step is to make use of whitelisted, trusted, known publisher market places and websites.”

Programmatic advertising buying is certainly the most scalable and efficient way to buy media in today’s world, but it does come with certain risks when buying in the open market. SPARK Media has access to an array of inventory on over 100 credible SA publisher websites. These websites vary in genre from breaking news, community news, national news as well as a variety of lifestyle categories.

Companies that inadvertently advertise on fake news type of sites automatically associate themselves with the content and ethos of the site, which can be extremely harmful and detrimental to a brand. Many of these sites exist only by publishing inflammatory content including racism, hate speech, sexism and general intolerance.

It seems that, through GDN (Google Display Network) and the buying of programmatic advertising it certainly is possible for brands to land up on unintended sites. Advertisers are encouraged to use the services of companies like SPARK Media that offer managed solutions which allows for the buying of trusted and reputable online ad inventory.

“We offer advertisers a trusted space,” concludes du Plessis. “When that is layered with the power of data, we are talking about unprecedented advertising effectiveness. Our data management platform evaluates key website audiences across the 100+ credible publisher sites to which we have access.

Don’t support fake news sites, even by accident!”

For more on SPARK Media, visit our website and follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

The beauty of local ROP is everything

An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses.

“ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within ROP is our ability to localise content!”

Latest eye-tracking research shows that ROP print media remains one of the most effective advertising mediums if the human eye is used as a yard stick. This medium becomes even more effective if it is delivered in conjunction with local content within a local newspaper. The advert itself becomes more trustworthy by association as people trust and believe the paper’s editorial content.

The research also indicates that ROP advertisements become even more noticeable and effective the larger the size of the advert. In this instance bigger is better! Unfortunately many large retailers have missed this opportunity and many have only been focusing on pre-printed pamphlets for print media. “At each branch within Caxton we have a team of designers to design effective relevant adverts for local clients,” says Koekemoer. “A well designed advert next to quality content, provides the client with a great opportunity to reach a high amount of consumers.”

Each town or region is unique in terms of its residents and SPARK Media’s ROOTS research proves this. For example, in Bellville/Durbanville in the Cape where 96% of homes fall into the LSM 8-10 bracket, the average grocery shopper will visit up to four stores in a four week period while in Ezakheni near Ladysmith, where 97% of the consumers are lower income earners (LSM 4 -7), shoppers will visit at most two different stores over the same period.

The benefit of local news media is that a national story can be adapted to make it more editorially relevant to the local community. Take the example of a national brand with multiple outlets; the community needs to know where the store is located and who the manager is – perhaps he’s a person of interest to the community. Caxton has the ability to take a national advertising campaign that has been localised to make it more relevant to the people that matter – the readers in that specific geographic area.

Caxton employs journalists in every area it has a paper – local editors and journalists that may be born and bred there who write in, and about that area. These are the people that know and understand the local community and the team that the local community trusts.

Caxton has touch points all over the country with a weekly footprint and print run of 3.5 million. Remove the metro and city papers and there is still a weekly print order of 1.5 million representing smaller communities across South Africa. Having this type of reach and influence means that Caxton Local Media is very often the first with the news. A small local paper may break a story which is escalated up the Local News Network to other news outlets.

Being a supplier of local relevant news also means that Caxton has an exceptionally strong readership which is the customer base of business and advertisers within their geographic areas. “We know people, in particular local people and local companies, and can unlock a local environment for corporates,” says Koekemoer. “Take Roodepoort for example, we know that there are over 3600 businesses in the immediate vicinity forming part of the local community. Many of these are national and international brands that advertise.

The “shotgun” approach to advertising is long past! It’s all about the engagement, relevance, precise targeting and making use of those that know and understand who the target market is.

“Wouldn’t there be more value to a brand if the locals could relate to the story at a personal level?” concludes Koekemoer.

SPARK Media DNA
Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

Emerald Resort invests into community and local businesses

Emerald Resort & Casino has just celebrated its 20th year in business, a year that could best be themed as “investment”! This includes investment into the local Vaal community through several CSI initiatives and reinvestment back into the Resort itself.

 “The past 12 months have been incredible for many reasons,” says Resort Director, Mark Hands. “Apart from significant investment being put back into our property in the form of physical upgrades, team training, team recruitment and an increased focus on customer satisfaction, we’re especially proud of our involvement in education and upliftment within our community.”One such initiative is Emerald Resort & Casino’s annual Readathon Challenge which focuses on the importance of reading and education throughout Africa. The challenge was aimed at local schools in the Sedibeng area. Ten schools put their three best readers forward to compete in three categories, namely, Junior Primary, Senior Primary and Secondary with the top three winners of each category winning educational prizes.

 “The Emerald CSI committee visited the winning schools where discussions were held with the principals to determine their most pressing needs which we met,” Mark says.

The Resort also works hand in hand with NAFCOC (National African Federated Chamber of Commerce and Industry) and GTCOC (Golden Triangle Chamber of Commerce) to ascertain local businesses needs and to see where the Resort can assist. “Despite the current technical recession it’s been heartening to see local companies coming together for the betterment of the Vaal area, and we’re only getting stronger,” he says.

Although there is still much to be done and plans are in motion for further refurbishment, the Resort itself has never looked better. Free fast Wi-Fi is available to guests within the hotel, Bush Lodges, casino, Emerald Arena, the River Resort reception area, Aquadome, Pins and all restaurants (High Stakes, Breeze and Sports Bar).The road leading to the property has also been re-surfaced, River Resort chalets are being upgraded and the main complex has undergone extensive renovation.

Mark adds: “We understand that we are a lifestyle destination to families locally as well as from further afield. Being less than an hour away from Johannesburg attracts many day and weekend visitors to the many amenities and experiences on offer not to mention the exceptional events and top notch entertainers coming to the Vaal which our guests enjoy on a regular basis.”

“Visitors to the Resort have noticed our vast improvements and as such we’ve achieved one of the best years ever! As we grow so does our investment within the local community,” he says. “We look forward to building on these numerous initiatives both within and outside of our property.”

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

Kaya FM headline sponsor for prestigious AMASA Awards

 

AMASA (the Advertising and Media Association of South Africa) is delighted to announce that Kaya FM will sponsor the Roger Garlick Grand Prix for the AMASA Awards 2018, for a third consecutive year.

“The Roger Garlick Award is the pinnacle of our accolades and is awarded annually to the overall Campaign of the Year,” says Wayne Bishop, Chairperson of AMASA. “We’re thrilled that Kaya FM has come on-board to sponsor this award that showcases the best in media creativity, innovation and execution.”

The AMASA Awards recognise and celebrate media planning, innovation and creative media excellence from agencies around South Africa. Judges look for entries which are based on sound insights, underpinned by great ideas and followed through with perfectly executed strategy all the while showing outstanding and measurable results.

Last year, Halo won the Garlick Grand Prix Award for their outstanding work on the Jacaranda FM, #MoreMusicYouLove campaign.

Brenda Modibane, Marketing and Business Development Manager at Kaya FM adds: “As a brand, Kaya FM is constantly looking to innovate within the business for our audiences and clients across our platforms. Our sponsorship of the Roger Garlick Grand Prix award allows us to celebrate like-minded individuals and teams that push boundaries. We’re proud to continue this partnership for a third year.”

This year, the AMASA Awards has added Agency of the Year to the list of categories. The winning agency will be determined through a combination of points for shortlists, highly commended and gold awards as well as a senior panel of experts to evaluate the top scoring agencies.

Now in its fifth year, the AMASA Awards has grown from a single award shared within the framework of other great industry award ceremonies, into its own credible, memorable and valuable award ceremony.

“We would like to thank all of our sponsors and especially the media agencies that have taken the time to enter. From initial scanning of the entries, marketers are in superb hands,” concludes Bishop. “We look forward to seeing all of our media industry colleagues at the awards on 10 October 2018.”

For tickets or for more information email amasa.awards2018@gmail.com

ROOTS 2019 is loading!

South Africa’s largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments.

 “ROOTS 2019 shows what consumers look like, how they behave, where they shop, what media they consume and how they have changed over time,” says SPARK Media’s Jacqui Hansen. “At a local level and compared to ROOTS 2016, our new methodology incorporates both LSM and SEM descriptors, painting a more accurate picture of South African communities, as well as a more in depth look at the digital environment.”

 Besides the usual datasets of demographics and general info, ROOTS digs deeply into categories like digital integration, activities, entertainment and many retail categories too.

“The 2019 ROOTS survey includes 20 new communities with 148 total areas across South Africa being interviewed, with a total sample of 26 000 decision makers in homes using the pure random sampling method,” she says. “We have increased the percentage of digital related questions and have adapted our methodology to test in real live environments concurrently with the main study in 2016 and 2019.”

“ROOTS 2019 has maintained the industry gold standard in terms of validated readership methodology, but has also included the digital versions of media platforms to provide a holistic view.”

Some of the questions in next year’s survey include asking which shopping centres are favoured by those living in the Northern Suburbs of Johannesburg and does selection differ depending on purpose?

The survey also explores how many people shop for food and groceries online, with who and how frequently; are people in the Western Cape interested in the same things as people in Johannesburg and Durban; which area is the healthiest in the country; are consumers more interested in local community news or current affairs, where do they go to get this information and importantly; do people still read their local community paper and how many use it to make shopping decisions.

 “ROOTS started in 1984,” says Gill Randall, Joint CEO of SPARK Media. “Since then close to 200 000 interviews have been conducted. In 2001 we partnered with TNS, ensuring that the past 18 years of data is consistent and trendable at a community level. This year we delve even more thoroughly into the digital and technology aspects that take up so much time and resources of a consumer’s daily life.”

For more on SPARK Media, visit our website and follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

Clover Nutrikids donates house to CHOC

#Nutrikids4CHOC

To mark Childhood Cancer Awareness month this September, the Clover Nutrikids brand made a significant donation to the CHOC Childhood Cancer Foundation. On the 28th of September, the Nutrikids brand handed over the keys to a newly renovated six bedroom property to CHOC. This is the fifth house facilitated by Clover to CHOC in the space of a few years.

 CHOC is the only organisation in South Africa that provides comprehensive countrywide support for children with cancer, life-threatening blood disorders and their families. The foundation, established in 1979 by parents of children with cancer relies on corporate sponsors like Clover and donations from groups or individuals wanting to make a difference in the lives of children with cancer.

“We have been working closely with CHOC in various guises over the years, having facilitated properties across South Africa exclusively for CHOC – this house being the fifth in a long on-going partnership,” says Clover’s Brand Group Manager Edith Molepo. “The tie in with our Clover Nutrikids brand was a natural progression for us, as a brand aimed at toddlers and young children that prides itself on providing healthy nutrition to kids and building healthy development. The brand’s slogan ‘good for Mom, way better for kids’ emphasises these inherent beliefs.”

The Clover Nutrikids CHOC House is located at 185 Monument drive, Lyttleton, Pretoria, close to the Unitas Hospital. “We have invested close to R2 million into this house which has undergone major renovations to ensure that each area of the house provides maximum benefit to the kids as well as the CHOC employees who are vital to the children’s recovery,” she says.

Liezel Page, Junior Brand Manager adds: “We’ve spent the past 18 months partnering with CHOC to help raise much needed funds through telethons, donation enabled websites and of course through a portion of our Nutrikids product sales to ensure that this house became a reality. We are very passionate about raising awareness about childhood cancer and have also used the platforms of social media campaigns, TV interviews and online video clips to help the cause.”

“CHOC does a lot of incredible work to support brave children and their families while they battle cancer through often very difficult journeys,” says Edith. “Through this donation we’re confident that we’ve made a significant change to these children’s lives. With the help of the Nutrikids brand, a nutritious range of full cream milk powder, ready to drink milk, nectar juices and yoghurt based dairy snacks, we believe we’ve brought childhood cancer to the fore front, and being Childhood Cancer Awareness month, it’s the perfect time to act.”

“CHOC is all about keeping hope alive and it is this very premise on which we’ve based this gift. Throughout this project, the theme of hope has been a central motivator,” she says.

Walk amongst dinosaurs at Emerald!

Experience Jurassic Park at Emerald Resort & Casino! The Dino Expo, featuring life-sized moving dinosaurs will be on display at the Resort on Saturday, 20 October and Sunday, 21 October 2018.

 The Dino Expo has travelled across South Africa, exhibiting in more than 20 cities and towns and has been experienced by over 6 million people so far. The exhibition has received new dinosaur models like Triceratops and Stegosaurus amongst others to add to its current showcase. The new models will be unveiled at Emerald Resort & Casino for the first time.

“This is our inaugural hosting of the Dino Expo and it is definitely the ideal adventure for family outings, school groups, kids parties and just about anyone that is interested in learning more about dinosaurs,” says Tanuja Gangabishun, Marketing Executive for Emerald Resort & Casino.

Activities for the standard entrance ticket price include the Jurassic Tour 15 minute walk, dino fossil digging, a jumping castle, dino colouring in, and the Wits University Fossil Display. As part of the experience, The Dino Expo has an activation area for children with a wide variety of dinosaur themed children`s edutainment activities that will engage the young ones at mental, emotional and physical levels.“It’s a  mesmerising not-to-be-missed exhibition of realistic,  life-sized, accurate to science animatronics dinosaurs that capture the imagination with their life-like demeanour and movement,” concludes Tanuja.

Venue:             Emerald Arena

For more information visit www.thedinoexpo.com or call 078 624 1513 or 076 327 0392 email info@thedinoexpo.com.

For up to date information and happenings at Emerald Resort & Casino, visitors are encouraged to stay close to their Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the events mentioned here.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company/emerald-resort-&-casino/