Month: September 2018

Data fusion launches!

The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town.

 #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South Africa’s consumer and media landscape, providing vital consumption data for manufacturers, media agencies and publishers.“In addition to the actual launch, we’re excited to announce that Jonathon Wells, Senior VP at Nielsen Watch, will be the guest speaker at the Jo’burg launch,” says Peter Langschmidt, consultant to the PRC. “He will provide insights into this internationally accepted method of research and our fused dataset of almost 200 consumer goods categories and more than 3 000 brands that includes the PAMS retail, mobile, automotive and banking branded data.”

Wells leads the Data Science team that supports Nielsen’s International Watch Business. He focuses on the design, delivery and support of the measurement solutions that underpin Nielsen’s Total Audience strategy across markets around the world.

Johannesburg Fusion Launch

Date:   26 September 2018

Time:   09h00 for 09h30

Venue: Bryanston Country Club

RSVP: http://www.nielsenevent.com/johannesburg.html

Cape Town Fusion Launch

Date:   28 September 2018

Time:   09h00 for 09h30

Venue: One&Only Cape Town

RSVP: http://www.nielsenevent.com/cape-town.html

“We look forward to sharing this dataset and seeing all of our industry colleagues at the launch,” concludes Langschmidt.

PAMS documentation and all Media Software bureaus where the fused data will be available can be found on the PRC website at http://www.prc.za.com/pams/.

For additional information and more in-depth data of titles, please make use of the PRC’s website http://www.prc.za.com/ or contact the PRC on 011 326 4041.

AdColony wins big at The MOST Awards!

AdColony South Africa, one of Nfinity Media’s investments, has been named Overall Media Owner of the Year and Digital Media Owner of the Year at the 2018 MOST Awards. AdColony SA’s Head of Sales Mike van Tonder was also named Rising Star of the Year in the media owner category.

Globally, the company is one of the largest video advertising platforms with a reach of more than 1.5 billion users.

Known for its unparalleled third party verified viewability rates, exclusive Instant-Play™ HD video technology and proprietary rich media formats, AdColony is passionate about helping brands connect with consumers at scale on the most important screen in their lives.

Managing Director Andrew Kramer says: “What a wonderful achievement. I really want to highlight the dedication of this amazing group of great people that we get to work with every day. Thanks team for embracing our great challenger brand and for sticking with it no matter what. Thank you to all our agency partners for the support and for voting for us.”

Ken Varejes, CEO of Nfinity Media adds: “What Andrew and his team have achieved in the video advertising space over the last few years has been incredible. These awards are testament to their on-going dedication to excellence for our advertisers and media agency partners.”

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, MediaPop, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.

Emerald brings the best Craft Beer

‘Emerald on Tap’, on 29 September at the Emerald Arena, celebrates craft beer, gin, wine and cocktails. Look forward to a variety of drinks on tap, live entertainment and appetising food items.This one day showcase and tasting extravaganza of eight craft breweries producing 30 different beers is a great opportunity for beer connoisseurs and those that would like to experience something a little less mainstream from the craft breweries across South Africa.

According to Leolize Naidoo, Emerald Resort & Casino’s Events & Entertainment Manager,  “It’s not only the lesser known different craft beers that visitors will have access to, but great food on sale as well as gins, wines and cocktails too, while live performances will keep everyone entertained.”

The growth of the craft beer industry worldwide, as well as here in South Africa, has been a real gain for beer lovers, bringing with it a whole host of new styles to discover and opportunities for experimentation.

“We are always on the lookout to promote tourism in the Vaal area, we are convinced that this will encourage additional visitors to the area,” concludes Leolize.

Tickets are R80 and includes a branded beer glass.

Venue:             Emerald Resort & Casino
Date:               Saturday, 29 September 2018

Time:               10h00 to 22h00
Tickets:           R80 through Computicket

To view Resort promotions, events and more, visitors to Emerald Resort & Casino are encouraged to stay close to the Resort’s Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

SPARK Media wins at Most 2018

SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards.

“This has been a complete team effort and we’re extremely excited to have been declared the winners of the newspaper category,” says Gill Randall, Joint CEO of SPARK Media. “We’re extremely happy that our firm belief in revolutionary, evidence-based marketing principles are paying off.

Well done and congratulations too to all the evening’s winners and to Sandra Gordon and her team for putting together a magnificent award evening and congratulations on hosting a decade of the MOST Awards! We look forward to celebrating many more.”

For more on SPARK Media, visit our website and follow us on social media @sparkmediasa.

SPARK Media

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

The MediaShop wins Media Agency of the Year and Decade!

At this year’s tenth anniversary of The MOST Awards, The MediaShop was crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media Agency of the Year.

 “The MediaShop’s 30th birthday year is turning out to be pretty incredible, this is really the perfect icing on the cake of what is proving to be a remarkable 2018,” says Kgaugelo Maphai, Managing Director of The MediaShop Johannesburg.

“Winning Media Agency of the Decade is absolutely incredible and testament to the continuous innovative nature of every team member. We understand that to stay relevant we need to constantly adapt, and we have some very exciting developments on the cards along this vein which we’ll announce soon.”

These awards are hot on the heels of The MediaShop being awarded a Gold Loerie for Nando’s #rightmyname campaign in the Media Innovation category.

“On behalf of the Johannesburg, Cape Town and Durban management teams we’d like to extend our thanks to every staff member who lives our pioneering ethos every day, our clients and media owner partners that have been with us every step of this incredible journey.”

For more on The MediaShop visit www.mediashop.co.za, like them on Facebook: The MediaShop, follow them on Twitter @MediaShopZA or LinkedIn.

Tickets available for #AMASAAwards2018

Calling all media magicians! BUY TICKETS NOW for the highly anticipated AMASA 2018 Gala awards & dinner now to avoid disappointment. To add to the magic of this year’s event, AMASA AWARDS will be presenting the first AMASA AGENCY OF THE YEAR AWARD, honouring the highest scoring agency assessed by a panel of industry experts.

GALA TICKETS – 10 October 2018 at the Hilton in Sandton, email anthea.danckwerts@mediamark.co.za or amasa.awards2018@gmail.com to secure your tickets. When sending through the request can you include all attendees names and email addresses, if possible also include any dietary requirements.

AWARDS SPONSORSHIPS – these are selling fast but there is still a chance to get involved in sponsorship opportunities and have your brand at the forefront of the media event of the year. See attached sponsorship packages and email your enquiry to amasa.awards2018@gmail.com or Charlie.wannell@mediamark.co.za.

AWARDS ENTRIES – For those of you who haven’t had a chance to enter your best work the deadline has been extended to midnight 14 September. No more extensions will be granted. Category outline can be found at http://www.amasa.org.za/categories-2017/

To add to the magic of this year’s event, AMASA AWARDS will be presenting the first AMASA AGENCY OF THE YEAR AWARD, honouring the highest scoring agency assessed by a panel of industry experts.

Zonke to perform at Emerald again!

With favourite hits like ’Feelings’, ‘Say Now’ and many more, multiple award winning singer, songwriter and platinum selling artist, Zonke Dikana, will be thrilling audiences once again at Emerald Resort & Casino on the 10th November! “We are extremely excited to be hosting this massively talented musician in November and to be fulfilling our promise to provide quality entertainment and events for the Vaal Triangle,” says Leolize Naidoo, Emerald Resort & Casino’s Events & Entertainment Manager.

Zonke is known as having a musical mind that never switches off, which is why she is so  sought after as a songwriter and with a lengthy track record of hits behind her, she is also one of the most respected producers in the Afro-pop and urban genre. Zonke has written chart topping tracks for artists such as Black Coffee, Mafikizolo, Don Laka, Tshepo Tshola, Theo Kgosinkwe and many others over the years and has worked at Kalawa Jazzmee as their premier songwriter.

“Tickets are really selling very quickly for this performance and Golden Circle tickets are sold out,” adds Leolize. “I’d encourage Zonke fans to secure their tickets as soon as possible through Computicket. At just R250 for General admission, it’s fantastic value for money.”

Venue:             Emerald Resort & Casino’s Emerald Arena
Date:               Saturday, 10 November 2018, 20h00
Tickets:           R250 only through Computicket

To view Resort promotions, events and more, visitors to Emerald Resort & Casino are encouraged to stay close to the Resort’s Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                     https://www.linkedin.com/company/emerald-resort-&-casino/

Guzzle revamps premier retail offering

South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel.

Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018, Guzzle’s audience grew to 534 000 unique browsers and, with a 15% month-on-month increase in site users, we expect the site to reach 700 000 unique browsers by November 2018,” says Joint CEO of SPARK Media, Marc du Plessis.

“Our retail and media agency clients have in the past seen fantastic returns on this platform. With the site’s recently refreshed functionality, Guzzle will undoubtedly remain the leader in its field.”

The enhanced www.guzzle.co.za provides a cleaner, more user-friendly layout, as well as offers advertising clients further opportunities to reach and engage with Guzzle users, ultimately getting more eyeballs on their specials and driving further referral traffic to a brands website.

Guzzle’s General Manager, Muntasir Bester adds: “Guzzle was first to market, and we’ve always been ahead of our competitors by building a solid platform for retailers to conveniently extend the reach of their leaflets. Our new fresh look includes a number of updated features and paves the way for future plans.”

In addition to the new ad units and slicker user experience, Guzzle users can now set alerts for when their preferred retailers’ catalogues go live, or when catalogues that contain products that they’re interested in become available. By deep-linking client catalogues into Guzzle’s ecommerce site, the site helps drive consumers straight to “Buy Now” pages.

“Guzzle has more exciting developments lined up, for example a dedicated B2B app that will be launching soon,” says du Plessis. “This will provide SMEs with the opportunity to create and publish high quality catalogues on Guzzle. We look forward to the next phase of our partnership with this platform.”

SPARK Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

Don’t talk to me, talk to my Chatbot

We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands?

Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or provide complaint resolutions through the likes of FB Messenger, WeChat etc.).

Chatbots have Artificial Intelligence (AI) at the heart of them. The former is powered by machine learning and the latter is only capable of interacting by following pre-programmed rules.

The fact is that chatbots are still in their infancy, and what we’re experiencing is just the tip of a billion dollar industry in the space of 10 years. But the adoption of chatbots is catching on and large companies such as Uber, Sephora and CNN have fully adopted this technology.

Chatbots are always available, they’re never rude, tired or irritated – they’re pleasant 24/7/365. This is why chatbots are prevalent in customer service related industries.

A key driver for this has been the adoption of smartphone technology with IM (Instant Messenger) being the primary means of communication. IM is being adopted at a faster rate than social networks, with over 4.1 billion users worldwide using Facebook Messenger, WhatsApp, WeChat and Slack as examples. Consumers are so used to instant communication in their private lives that they expect the same when they communicate with companies.

According to Research and Markets, the chatbot market is expected to reach revenue of $3.1 billion by 2021. Although South African consumers predominantly purchase goods in store, 76% of people are using their mobile devices to get more information from online sources, to help make their buying decisions.

The aim of a successful chatbot is to create an experience where users feel like they’re speaking to a human being instead of to a sophisticated bot that is continually learning and optimising itself based on other user interactions.

The possibilities are immense in retail, financial services, travel, hospitality and even in utilities for service-related and transactional conversations:

  • Government:Chatbot technology has the potential to be a valuable tool in helping to transform the way people engage with government departments. Chatbots are able to communicate in any language, and they learn through engagement.
  • Financial Services:Users would be able to converse with the bot just as they would with a human being, providing advice or assisting with new accounts in any of our 11 official languages. Chatbots are also able to better understand the customer’s needs and requirements in a friendly and always-on manner.
  • Hospitality: Gartnerpredicts that by 2020, 85% of enterprise-customer relationships will be managed without human interactions. It will be possible to interact with restaurants through IM with an emoji. Chatbots will be more than capable of taking reservations, placing orders and even recommending wine pairings if requested to do so. The bot will be able to remember this interaction for future interactions.
  • (Pic from QSR Magazine):

Chatbots are already being used in the hotel industry, in their operational processes, and are reporting a good ROI.

  • Healthcare and Education:At the International AIDS conference in Durban, MomConnect was launched by the Praekelt Foundation which has the potential to revolutionise healthcare in South Africa. The aim of this bot is to provide maternal health advice through the use of cell phone technologies. It is free to all users, and more importantly it is available in all 11 official languages.
  • The Legal Arena:In June of 2016, news broke that a lawyer chatbot service successfully contested 160,000 out of 250,000 (64% success rate) parking tickets in London and New York (for free). DoNotPay was created by a 19 year old, second year law student from Stanford University!
  • Education:National Geographic Kids UK has launched a chatbot to teach young children about dinosaurs. Conversational learning is more fun and interactive.

The possibilities are endless.

Chatbots are everywhere, we may not even realise that we’re interacting with one. As examples, we’re already able to place food orders online and are given constant updates on the time of delivery and the cost thereof. We are able to order rides from Uber and we know exactly where our driver is.

Some South African examples:

  • Savant is on Twitter and chats about current scientific trends, research topics or market moves. It represents Sentient Labs ZA.
  • KeiraBot – This is a real estate bot that connects you to your dream home.
  • Hazie – This is a job recruitment bot that will connect you to your dream job.
  • IFRS Rookies – This is an AI tutor for tomorrow’s accountants specialised on IFRS.

Chatbots Magazine predicts that:

  • Every business is going to have a bot– Messaging apps are growing fiercely and if messaging apps become the number one way in which people communicate, then every business is going to need a way to engage on these platforms.
  • Bots will be faster than websites and mobile apps– Currently, bots are still learning BUT they’ll get to the point where the experience of talking to a business via a bot is at least as good as using its website or mobile app. It will be quicker and easier to talk to a bot and will therefore be preferred.
  • Bots will be easier to use than any other technology ever created – Language is the most natural interface humans understand, and that’s the interface that bots use. We won’t have to interact with buttons, text and images which can be cumbersome when interacting with different sites. In five to ten years, bots will be able to understand you completely – in whatever language you choose to use. In the future – talking to a bot will be like talking to a real person who has instant access to entire databases of information, and can process your thoughts and desires instantly!

So, in short, every business needs to get a bot in order to communicate with people on message apps, and bots need to provide as much value as a website or mobile app.

Here’s a brief history of chatbots (Chatbots Magazine):

There is a spectrum of chatbots (Chatbots Magazine):

The most important takeout is that we need to embrace this AI technology and make it work for our brands within our consumer interactions because it’s coming, whether we like it or not!

 Sources:

https://www.inc.com

https://www.itweb.co.za/content

http://chatbotmagazine.com/howbotswillcompletelykillwebsitesandmobileapps

http://chatbotmagazine.com/riseofthechatbots

http://businessinsider.com/what-ischatbot-talking-ai

https://www.qsrmagazine.com/outside_insights

https://www.businessinsider.co.za/intelligence/research?

https://news24.com/Opinions/Voices/rise-of-the-chatbots

http://www.itnewsafrica.com/2018/02/chatbots-to-be-the-differentiatior

https://www.thesouthafrican.com/chatbotsandthebiggerpicture

Debbie McIntyre promoted to Head of Integrated Media Solutions

After a lot of listening and interpreting of client’s needs, SPARK Media has appointed Debbie to a newly created role as Head of Integrated Media Solutions. This will enable her to offer clients access to all Caxton Magazines and SPARK Media platforms, focusing on a cross platform approach and making sure that this is a simple, streamlined process for clients. In this new position, Debbie has also been welcomed as an EXCO member at SPARK Media.

“Debbie’s role will involve her identifying strategic opportunities for clients across our platforms,” says Gill Randall, Joint CEO SPARK Media.

“She is the ideal candidate based on her vast and relevant experience within our Group,” says Gill. “We’re all excited about this new position and believe that we have a very powerful and varied media, audience as well as conceptual content offerings for bespoke client campaigns.  We are geared to implement, measure and optimise campaign performance too.

Together with our media offering, our ROOTS research, audience panels and alignments with latest international marketing thinking, we can offer clients clarity and assistance in strategizing, planning and implementing campaigns that deliver.”

For any further information or a discussion on your specific brand, please call Debbie on +27 10 492 8383 or email her on DM@sparkmedia.co.za

SPARK Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location-based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.