Month: Aug 2018

Eye tracking reveals attention to advertising

One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We […]

Influencer Marketing should be a non-negotiable on the schedule

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop discusses movements in the Influencer Marketing space Influencer marketing has become one of the fastest digital customer-acquisition practices. Due to the sheer power of the social endorsements, targeting options and utilising influencers with high engagement rates across multiple social platforms, influencer marketing has become a key element […]

The MediaShop and Nando’s win Gold at Loeries!

The Nando’s #rightmyname campaign has won a Gold Loerie in the Media Innovation category, submitted by media agency The MediaShop and creative agency M&C Saatchi Abel.  The #rightmyname initiative saw Nando’s championing the cause for uniquely South African names to be recognised by spellcheck. #rightmyname encouraged users from diverse South African backgrounds to upload their […]

SPARK Media once again hosts international marketing scientist!

SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month.  “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall.  The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will discuss […]

Are You Telling Me, Or Are You Selling Me?

Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social […]

Emerald challenges Eskom for local community

Emerald Resort & Casino, in conjunction with the Golden Triangle Chamber of Commerce has instructed their attorneys to issue an application against Eskom, seeking to review and have Eskom’s decision to cut the electricity in the Emfuleni district, set aside.  Mark Hands, Resort Director at Emerald Resort & Casino says: “We would like Eskom’s decision […]

Emerald celebrates 20 years!

Who can believe that time goes so quickly! In September, Emerald Resort & Casino will be turning 20 years ‘young’. To celebrate, the Resort will be combining their birthday bash together with its annual Family Fun Day on the 23rd September 2018.“These past 20 years have been incredible and far beyond our expectations. It’s been […]

Interpublic Group South Africa introduces Park Advertising, opens Meta Media

Chris Botha, current Group Managing Director of The MediaShop has announced the agency’s new central holding company Park Advertising. This entity will house two media agencies – The MediaShop and newcomer sister agency Meta Media.  With immediate effect, Chris Botha assumes the role of Group Managing Director of Park Advertising, and will oversee the management […]

SPARK Media celebrates the life of Andy Stanton

SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month. The Johannesburg celebration of Andy’s life will take place this Thursday the 16th August. Please join the team at Baron on Main in Bryanston from 4pm to share your memories of […]

AMASA Award entries open

The Advertising and Media Association of South Africa (AMASA) has announced that entries for the 2018 AMASA AWARDS are now open and that an exciting new award, the AMASA AGENCY OF THE YEAR AWARD, has been added to the programme. The annual AMASA AWARDS celebrate excellence in media strategy, media planning and the creative and innovative use […]