Month: Jul 2018

But what happens after Mandela Day?

Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don’t do on any other normal day. Local celebrities, politicians and every day citizens were visiting old age homes, orphanages […]

Emerald revamps casino Privé lounge

Recently, Emerald Resort & Casino launched their newly updated Privé lounge! The space has been enhanced with a fresh new look and feel complete with revised layouts of slots and tables, while maintaining the exclusive sanctuary that premium members are used to. “One of the many reasons that guests choose to play at Emerald Resort […]

The world of branded content explained

The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content.   Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners, […]

Emerald knits the community together

As part of the Centenary Mandela Day celebrations, Emerald Resort & Casino team members got together to knit over 100 scarves which were donated to kids living with disabilities.  “We invited 100 disabled kids to Animal World zoo for the day where they were entertained and treated to lunch,” says Emerald Resort & Casino’s Marketing […]

It’s a wild giveaway at Emerald!

Emerald Resort & Casino’s latest promotion “Drive to be Wild” offer guests the opportunity to win a share of R1 million in cash, prizes and a magnificent Nissan NP300 4X4 Hardbody. It’s an adventure all the way!  “Off the back of an extremely successful casino promotion where a Toyota Hilux Double Cab 4×4 was won, […]

Generation Z is coming!

Marino Sigalas, Account Director at The MediaShop, shares tips on how to deal with condescending eye contact, zero attention span and multiple platform viewing. Just when you started getting the hang of Millennials with their smug self-confidence and need to feel like they are making a difference… along comes ‘Gen Z’. Gen Z are typically […]

Spot the new hyenas at Emerald’s Animal World

Ever heard the characteristic cackling cries in the South African bushveld? That’s the sound of the spotted or laughing hyena, and this same laughter (which can sometimes be heard as far away as 5km) can now be heard at Emerald Resort & Casino’s Animal World.  “We’re pleased to announce that Animal World Zoo has taken […]

The value of a quality online advertising environment

SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]

Juanita du Plessis a hit at Emerald

Guests and attendees were enthralled by the performances of Afrikaans performer Juanita du Plessis and her two talented kids, Ruan Josh and Franja, at Emerald Resort & Casino this past weekend. “What an incredible evening,” states Emerald Resort & Casino’s Events & Entertainment Manager Leolize Naidoo. “We said that Juanita is a firm favourite amongst […]

What’s up in the world of Digital OOH in SA?

  Craig Wallis, Business Unit Manager at The MediaShop offers a snapshot The South African OOH (out of home) industry never ceases to amaze me with the incredible growth of media types, and its concomitant innovation. There are so many young, and passionate entrepreneurs out there that it bodes well for our country. Possibly the […]