Month: May 2018

How to get the best out of Radio Advertising

    How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and […]

Nfinity launches employee advocacy division, theIntern-ship

  Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused […]

PRC explains brand new ‘read’ currency and introduces Core Readers

Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising. “The outcome is PAMS (Publisher Audience Measurement […]

Juanita du Plessis and her “barefoot kids” to perform at Emerald

Popular Afrikaans performer Juanita du Plessis and her two talented kids, Ruan Josh and Franja, have joined forces to create a new album “Kaalvoetkinners”. They will be performing at Emerald Resort & Casino on Saturday, 7 July 2018.This talented family will be performing songs from the album “Kaalvoetkinners” that features a few  new songs like […]

Bad date? Just ‘Run Away’!

Not every date goes well! Bad dates happen and sometimes, escape is required. Primedia Unlimited’s TLC provided the perfect environment to communicate humorous snippets on how to escape ‘those’ situations in many relevant environments. “Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new […]

It’s back – by popular demand – Soulful Sundays at Emerald

Add some Spice and Soul on Sundays! Soul Sundays at Emerald Resort & Casino’s family restaurant Breeze has been reintroduced after many requests to bring back this popular Sunday afternoon favourite. “It’s all about spending quality time with the family,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “What better way than to kick back […]

Olav Westphal is the ABF’s new President

After serving on the ABF (Advertising Benevolent Fund) executive board for three years, SPARK Media’s Olav Westphal has been named President of the fund by fellow EXCO members. Olav takes over the reins from John Bowles who served as Acting President and President of the ABF for over nine years. The fund exists to offer […]

Relativ Media Large Format purchases Graffiti

In a watershed move for the business, Brett Tucker, Chairman of Relativ Media Large Format, has announced the outright purchase of Graffiti Media. MD Richard Wilkinson and his team have already joined the Relativ Media Large Format team, to become renamed Relativ Impact, at their new offices in Sandton. “Relativ Media has experienced a fantastic […]

A royal scoop for rooi rose!

Caxton Magazine’s rooi rose, the number one Afrikaans monthly magazine in the country, has secured a royal scoop second to none.Her Serene Highness Princess Charlène of Monaco is gracing the June 2018 cover of rooi rose magazine. The Princess’s sister-in-law, Chantell Wittstock, contacted the magazine’s deputy editor, Hannelie Diedericks, in the beginning of the year […]

Emerald champions hygiene at Gauteng Netball Championship

At the recent Gauteng Netball championships held in Sedibeng, Emerald Resort & Casino took care of all the contestant’s hygiene needs by donating 254 ‘health packs’. “After partnering with the Sedibeng Netball Federation, we jumped at the opportunity to assist with providing sanitary towels to the players,” says Emerald Resort & Casino’s Marketing Executive Tanuja […]