Month: May 2018

Juanita du Plessis and her “barefoot kids” to perform at Emerald

Popular Afrikaans performer Juanita du Plessis and her two talented kids, Ruan Josh and Franja, have joined forces to create a new album “Kaalvoetkinners”. They will be performing at Emerald Resort & Casino on Saturday, 7 July 2018.This talented family will be performing songs from the album “Kaalvoetkinners” that features a few  new songs like “Why Me Lord”, “Carry Me Home” and “Amazing Grace” in addition to their older favourite hits.

“We are really looking forward to seeing this trio in the Vaal this July,” says Emerald Resort & Casino’s Events & Entertainment Manager Leolize Naidoo. “Juanita is a firm favourite amongst our Afrikaans audience and we know she won’t disappoint.”

Kaalvoetkinners in die Vaal:

Where:                        Emerald Resort & Casino’s Emerald Arena

When:              Saturday, 7 July 2018

Time:               Doors open at 18h00

Costs:              R150 – R350 per person

General and Golden circle tickets are available from Computicket. https://www.emeraldcasino.co.za/events/kaalvoetkinners-in-die-vaal 

To view these and other Resort promotions, events and more, visitors to Emerald Resort & Casino are encouraged to stay close to the Resort’s Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the promotions mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

Bad date? Just ‘Run Away’!

Not every date goes well! Bad dates happen and sometimes, escape is required. Primedia Unlimited’s TLC provided the perfect environment to communicate humorous snippets on how to escape ‘those’ situations in many relevant environments.

“Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new jeans – JoggJeans,” says Greg Bruwer, TLC’s Managing Director. “The campaign communicates the many ways one can escape a bad date in relevant environments, reinforcing the Diesel collection of jeans ‘so comfortable you’ll forget you’re wearing them’, even at top speed!”

In order to communicate to the consumer at every possible turn and touch point, Bad Date Survival Tips were placed as decals on change room mirrors in selected Edgars stores and the washrooms of selected shopping malls. These offered advice on many funny ways to escape from an awkward date.

In order to target a wide range of people, the campaign was extended into spaces beyond the Diesel stores and selected shopping malls. TLC presented Diesel’s Bad Date Survival Tips to people in spaces where bad dates happen all the time, like in restaurants and bars through mirror decals and backlit mirror frames.Including the JoggJeans campaign in a gym is perhaps a surprising but a completely natural choice when one thinks about it.  20 Planet Fitness Gyms provided additional outlets to the campaign through to use of A4 frames. While gym-goers were pumping iron or training, they were presented with a Survival Tip and the classic “or just run in Diesel JoggJeans” call to action line.“This was a fun and well executed campaign for Diesel JoggJeans,” concludes Bruwer. “It just confirms that washroom advertising can be fashionable and entertaining at the same time!”

 

TLC Unlimited

TLC (Targeted Lifestyle Communication) introduced the concept of washroom advertising to the South African market in 1996, and has since become the sole player in this media arena offering a plethora of in-mall and washroom advertising platforms such as standard and talking frames, cubicle wraps and treadmill branding to mention a few. More recently, TLC has expanded its portfolio to include a number of new businesses which are housed in TLC Unlimited (under Primedia Unlimited) namely TLC; Salon Media; TLC Mobile; Fitting Exposure (FashionCam) and Fotoactiv. Visit www.primedia-unlimited.co.za or www.tlc-media.co.za for more.

It’s back – by popular demand – Soulful Sundays at Emerald

Add some Spice and Soul on Sundays! Soul Sundays at Emerald Resort & Casino’s family restaurant Breeze has been reintroduced after many requests to bring back this popular Sunday afternoon favourite. “It’s all about spending quality time with the family,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “What better way than to kick back and enjoy a South African ‘braai’ combined with exceptional live entertainment!”

Guests to Emerald Resort & Casino recognise this popular family restaurant for, amongst other things, great pizzas, personnel service and gourmet burgers. Soul Sundays brings back the traditional ‘braai’ and happens every last Sunday of the month from 15h00 – 19h00 at Breeze. This laid back afternoon is the perfect way to get ready for the week ahead!

Soul Sundays at Breeze

When: Every last Sunday of the month

Where: Emerald Resort & Casino’s Breeze Restaurant

Time: 15h00 to 19h00

Cost: R100/adult, R50/child (kids under 8)

“Expect a fun afternoon out for the whole family, with good music and tasty food at a great local venue. Of course, it goes without saying that the kids are welcome – we have ample space for them to play,” concludes Tanuja. “We look forward to seeing everyone on the 27th May at Breeze.”

To view these and other Resort promotions, events and more, visitors to Emerald Resort & Casino are encouraged to stay close to the Resort’s Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information on any of the promotions mentioned here.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

 

Olav Westphal is the ABF’s new President

After serving on the ABF (Advertising Benevolent Fund) executive board for three years, SPARK Media’s Olav Westphal has been named President of the fund by fellow EXCO members.

Olav takes over the reins from John Bowles who served as Acting President and President of the ABF for over nine years. The fund exists to offer short term assistance to members of the advertising and media industry who have fallen on hard times.

With the exception of a few paid officials which include a treasurer and two social workers, all serve in an entirely voluntary capacity. While the fund is based in Johannesburg, regional branches administer local aspects of the ABF’s work in Durban. The organisation is in the process of re-establishing a presence in Cape Town.

“We are currently recruiting fresh talent onto the EXCO and are reviving several fund raising and networking opportunities that will take place throughout the year,” says Olav. “The first event, a lawn bowls based fundraiser, has already taken place and we’re looking forward to hosting media agencies, creative agencies and marketers at future events.

We encourage media and creative agencies to get involved and support an organisation that looks after our own community. It could be any one of us in need one day.”

For more information on fundraisers contact ow@sparkmedia.co.za

Keep up to date with ABF news on Facebook, Twitter or www.abfsa.org.za

Relativ Media Large Format purchases Graffiti

In a watershed move for the business, Brett Tucker, Chairman of Relativ Media Large Format, has announced the outright purchase of Graffiti Media. MD Richard Wilkinson and his team have already joined the Relativ Media Large Format team, to become renamed Relativ Impact, at their new offices in Sandton.

“Relativ Media has experienced a fantastic growth spurt over the last few years and with the addition of the Graffiti Media solution, our advertisers are spoilt for choice with high impact sites and media platforms across South Africa. Richard Wilkinson will take over the MD position of Relativ Impact,” says Brett.

Richard adds: “The purchase of Graffiti by Relativ Media Large Format was a natural progression for us. Being able to utilise a strong national sales team and Relativ’s existing infrastructure is a massive bonus. Added to that, and under the guidance of Andrew Cooper as National Sales Director, we have a winning combination to really ramp up our business offering.”

Wilkinson has more than twenty years in the media industry, beginning in radio and running his own media consultancy before establishing Impact Media with Graffiti Designs in 2005. “The opportunity arose for Relative Media to acquire Graffiti Media in May 2018, one which made complete business sense,” says Richard. “As a combined entity my focus will be to develop the Relative Impact brand into one of the largest and most innovative out of home media companies in South Africa.”

The Relativ Impact company currently has digital properties including airports, 180 out of home sites and eight digital sites countrywide. Coupled to this, several new and innovative platforms are planned for the near future. “This acquisition has significantly strengthened our sales force and amped up our overall leadership team, each holding their own areas of expertise in the industry. We’re confident that we have a bright future ahead,” says Brett.

For more information contact Richard Wilkinson on richard@relativgroup.co.za

A royal scoop for rooi rose!

Caxton Magazine’s rooi rose, the number one Afrikaans monthly magazine in the country, has secured a royal scoop second to none.Her Serene Highness Princess Charlène of Monaco is gracing the June 2018 cover of rooi rose magazine. The Princess’s sister-in-law, Chantell Wittstock, contacted the magazine’s deputy editor, Hannelie Diedericks, in the beginning of the year to inform the publication that the normally camera-shy Princess would shortly visit South Africa and would love to be on the cover of rooi rose magazine. The rooi rose team jumped at the opportunity and set the wheels in motion to organise a cover shoot fit for a princess.

“It was an unforgettable experience and a great honour for us,” says rooi rose editor Martie Pansegrouw. “Princess Charlène arrived with a full security team as well as her attorney present on the shoot but she was absolutely divine and down to earth. This special feature takes up eight pages in the June issue, understandably we’ve allocated more space than usual to this specific piece.

We were thrilled that Princess Charlène’s family specifically requested to be featured in our publication – her Serene Highness felt that the Afrikaans market is incredibly strong in South Africa and more aligned to her,” says Martie.

rooi rose boasts a circulation of just under 70 000 and a monthly readership of 596 000. The magazine has a 78% female readership with a racial split of 39% white, 31% black and 30% coloured/Indian – the majority (58%) of who are in the LSM 7-10 income bracket.

“The first task of the shoot was to ensure that rooi rose’s dream team was available to deliver the flawless cover photographs that rooi rose is known for,” adds Pansegrouw. “Photographer Leana Clunies-Ross who has been photographing rooi rose covers for over 10 years and is our number one choice for her exquisite lighting and intrinsic ability to make the most nervous cover model feel beautiful and at ease in front of the camera.”

Stylist Riaan Hulley, make-up artist Adelle Jung and hairstylist-to-the-stars, Saadique Ryklief, were immediately secured to ensure that every detail would be taken care of for the perfect results.

An understated, chic black and white colour palette was deliberately chosen to complement the Princess’s natural beauty and elegance.  Local and international designers such as Gert-Johan Coetzee, Anel Botha, Stefania Morland, Jacques Lagrange, Erre Fashion, Kat van Duinen, Hugo Boss, Michael Kors, Suzaan Heyns, Pichulik, Max Mara, Chopard, Cartier and Bulgari were thrilled to supply their finery for this occasion. Beautiful furniture from Weylandts provided the backdrop for some of the photographs. The exquisite dresses of Erre Fashion particularly caught the Princess’s eye and even went home with a few of their pieces after the shoot. Subsequently the Princess has invited the Erre design duo consisting of Natasha Jaume and Carina Louw to Monaco later in the year.The bright and airy Light Station Studio in Bryanston was the perfect venue for the shoot. Large enough to host a princess’s entourage (including strapping bodyguards and the blue-light brigade courtesy of the SAPS), a TV-crew from Bravo! on kykNET, and an excited rooi rose team – all ready to start shooting!  The Princess was a natural in front of the camera. Her Serene Highness’ athletic grace, glowing skin and expressive blue eyes made every shot a masterpiece.

“We’re absolutely thrilled with the end result and can’t wait to see the issue on shelves,” says Martie. “We’re confident that our advertisers and readers alike will enjoy the issue almost as much as we enjoyed putting it together.”

Don’t miss the June 2018 rooi rose (on sale from 14 May – 10 June) to read our exclusive, candid interview with the Princess and feast your eyes on gorgeous photographs of the rarely photographed royal. Also featured in the issue are articles delving into dating after 50, a topical look at an unsolved murder and how to be a good boss.

Visit www.rooirose.za for a behind-the-scenes look and don’t miss *Bravo! (on kykNET channel 144 on DSTV) to see what went down on the day of the shoot. *This Bravo! episode airs on Sunday 13 May at 19:30 on kykNET channel 144 on DSTV with repeats on the following Monday at 10:00 and 22:30, Tuesday at 00:30, Wednesday at 12:00, Thursday at 16:00 and Friday at 15:00.Captions for photographs:The team: From behind, left to right: Hannelie Diedericks (deputy editor), Adelle Jung (make-up), Melissa-Jade Myburgh (assistant), Saadique Ryklief (hair), Michelle Nortje (assistant), Tracey Lange (Bravo!), Leana Clunies-Ross (photographer), Elsa Kruger (journalist), Riaan Hulley (stylist), Her Serene Highness Princess Charlène of Monaco, Martie Pansegrouw (editor).

Erre fashion: From left to right: Carina Louw (Erre), Her Serene Highness Princess Charlène of Monaco, Natasha Jaume (Erre).For more information contact Martie Pansegrouw (Editor)

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za

Emerald champions hygiene at Gauteng Netball Championship

At the recent Gauteng Netball championships held in Sedibeng, Emerald Resort & Casino took care of all the contestant’s hygiene needs by donating 254 ‘health packs’.

“After partnering with the Sedibeng Netball Federation, we jumped at the opportunity to assist with providing sanitary towels to the players,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “We know that female hygiene products are not that easy to come by and we are so pleased to be able to assist.” “The Emerald CSI committee thought that it would be a good gesture to add products that most ladies will use,” confirms Gloria Mokoana, Learning & Development Manager at Emerald Resort & Casino. “We firmly believe that hygiene in the community comes first and decided to add to the request by adding bath soaps, toothbrush and toothpaste.  We wanted to give the ladies something that they can take home and be able to use for some time.”

This was the first time the netball championship was hosted in Sedibeng at the Isak Steyl Stadium, Vanderbijlpark. The championship is the premium netball competition in Gauteng Province allowing young girls and women to showcase their talents with an opportunity to be selected to represent Gauteng Province at a national level.“We, as a company, are always enthusiastically supporting our local community and look forward to seeing many local girls being selected for the higher netball levels,” concludes Tanuja.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

Nfinity acquires a license for leading influencer marketing platform Webfluential in SA

With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group. As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with influencers that have significant social media influence, share them with these audiences and build their brands through online engagement.Ken says that Nfinity has always been a space for entrepreneurs to grow and better their businesses and Webfluential South Africa is a perfect addition into the mix of media solutions. “We’re extremely excited about incorporating Webfluential South Africa into the Nfinity stable and we know that together with our current array of media solutions, our existing and future clients have a full 360 degree media powerhouse at their disposal. This is a historic event for both our businesses and we can’t wait to amplify our client’s brands even more.”A dedicated Webfluential South Africa team will be based at Nfinity’s offices in Sandton under the guidance of Pieter Groenewald, who has become one of the most recognized experts in the field of influencer marketing. Murray Legg, the co-founder of Webfluential says: “Nfinity has a strong and credible track record in the media industry, fantastic sales and management team and all the resources and expertise to take our business into the next phase of our journey – we’re excited!”

Nfinity’s existing brand advocacy and micro influencer business theSALT will continue to work as a separate business unit with advertisers, offering micro influencing and brand advocate solutions for clients to maximise brand growth. “The offering of these two businesses is so different and in my mind will complement each other,” concludes Ken.

Nfinity DNA

Headed by entrepreneur Ken Varejes as CEO, Nfinity is the latest innovation hub to land in the media, marketing and eventing fields. Nfinity is poised as a space for entrepreneurs to grow and better their businesses under the guidance of Ken and his growing management team, each a specialist in their own field. Nfinity currently has established shareholding and presence in the following companies: AdColony, theSALT, Whisky Live, Whizzky App, Orange Block, MediaPop, theIntern-Ship, Brand a Tuk Tuk and Nfinity Digital.

The Modern Day Mom and What Brands Need to Keep in Mind

The Modern Day Mom and What Brands Need to Keep in Mind by Louise Hefer, Media Strategist / Implementation Planner at The MediaShop

I’ve been working on a brand within the Baby Care category for a couple of years now, and I’ve always thought that I have a good insight into moms and how to be relevant to them.

What I’ve recently come to understand is that you think you know a fair amount but you never really truly understand the group of people that make up your target audience, until you are actually part of that specific group. I’m a mom to a 20 month old boy…and boy oh boy…the insights that I’ve gained through this journey is life changing.

According to the Establishment Survey, there are roughly 3 million women with children under 3 years and nearly 3.5 million people within the ‘Young Family’ life stage. If you’re a brand that’s relevant to this audience whether baby/child focused or in general, you should know by now that this audience has a different set of priorities and makes decisions differently compared to the rest of the general population. Taking this to heart, there’s no better time than the present to highlight some of the key points a recently released Mintel study highlighted about marketing to moms and some insights brands can take note of.

New or younger moms are more likely to value media as a parenting resource.

Having the internet at your fingertips, it’s easier than ever to Google questions or concerns. However, information overload is a real thing – especially for new moms! This is where the power of brands may take advantage. Moms will naturally be drawn towards advice and information offered by a brand that carries authority in a category, especially the baby category . Therefore, ensure that the brand is ready, willing and able to be this trusted and valuable source of information.

Working moms are more open to bite-size information and benefit more from products that make their lives easier and efficient.

It’s amazing how much time an extra little heartbeat takes from you, whether you’re a working mom or not. So let’s skip the essay approach of telling moms more about your brand and tap into the ‘snackable’ content approach. Keep it short – but in more frequent bursts Moms have a lot they need to think about and small reminders of your brand and benefits will work a lot harder. Anything that makes a mom’s life easier has a huge sense of appeal, but it’s how a brand sells it that will determine whether it resonates with her or not. Focus on the product benefit but also highlight the benefit of time. Time that can be spent on things that matter, not just everyday mundane tasks.

Moms no longer buy into the “perfect mom” fantasy and are more open to embrace imperfections and parenting on their own terms.

I do think this is an increasing phenomenon within women in general, especially in the Fashion and Beauty categories. From a Mom’s point of view, there’s a huge online movement where mothers from around the world accept, share and celebrate their imperfections. Raising a child is hard work and Moms are more open to admit when they’ve made mistakes. This is a huge insight that brands can utilise. Brands that exhibit an understanding of the challenges Moms face, and highlight the highs and lows of parenting will forge a long term connection that will have a positive impact on brand loyalty within this audience.

Reading through this study, I realise that the insights aren’t rocket science, but sometimes when you’re not a part of the specific group you’re targeting it’s easy to miss these little nuggets of gold. That’s why it’s so important for brands to really immerse themselves into the target audience, do proper research and find those little nuggets that will make them more relevant and endearing in the long term than their competitors.

Bona welcomes new deputy editor

Caxton Magazines has announced the appointment of Gugulethu Mhlungu in the position of Deputy Editor of Bona magazine. Self-confessed ‘wanna be’ Marvel Avenger and current Nightalk host on Radio 702 Monday to Thursday, Gugulethu is ready to add a new adventure to her mantle of skills.

 “My media career began at the age of 17 when the radio bug bit in Grahamstown at Rhodes University’s campus radio. Shortly after that the print bug bit and I’ve been privileged to have had experience as a former lifestyle editor and writer at a Sunday newspaper. Now, I’m excited to join the Caxton Magazines stable and to be working on a strong South African heritage brand with an incredibly loyal reader base,” says Gugu.

Gugu’s former bi-weekly newspaper column won her the 2015 Columnist of the Year at the 2015 Media 24 Legends Awards. She is also a 2015 National Arts Festival/Business Art SA silver award winning feature journalist. Her interest in young black South African women and magazines led her to apply for the deputy editor position at Bona – a magazine she’s had the utmost respect for, for many years.

Bona, South Africa’s only publication available in four languages: English, isiZulu, seSotho and isiXhosa, provides its audience with the inspiration, advice and confidence they need to be better at everything they encounter.

Caxton Magazine’s General Manager Anton Botes adds that Gugu is already adding tremendous value to the team. “We love Gugulethu’s enthusiasm for her new challenge and her unique perspective on the magazine industry. We look forward to seeing her career flourish at Caxton Magazines and are thrilled to have her on board.”

Gugu has completed her Bachelor of Arts (majoring in Journalism, Media Studies and Anthropology) from Rhodes University, and has also completed an honours-level post grad in media management, also at Rhodes University. She has plans to complete her Masters, and is currently completing her first book on the myth of the rainbow nation.

Caxton Magazines DNA

Storytelling is our business. Content is our currency. Caxton Magazines is a division of Caxton CTP Printers & Publishers and houses 12 brands in print and digital formats, primarily aimed at the women’s lifestyle segment across life stages, lifestyles and income groups. These brands are: Vrouekeur; Woman & Home; Bona; Living & Loving; People; Food & Home Entertaining; Your Family; Garden & Home; Farmer’s Weekly; Essentials; Rooi Rose and SA Country Life. Visit www.caxtonmags.co.za