OrangeBlock activates black
OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black.
“Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance of their markets,” says Michelle Kirby, Managing Director of OrangeBlock. “We believe that it is our creative concepts and ability to deliver on the brief that makes us successful at consistently implementing effective ideas.”‘black’ is the latest content streaming offering that comprises a range of exclusive information including sports, television series and movies. In answer to client’s brief, OrangeBlock in collaboration with MagicMonkey arranged and implemented the “GETblack Gameshow” and specifically wrote the “GETblack Song” for this road show.
The GETblack Gameshow takes place in malls and other consumer convergence points across Gauteng and encourages shoppers to take part in various games where cellphones, t-shirts, caps, scratch cards and earphones can be won. Contestants do however need to be careful as some ‘booby’ prizes, like eating chillies and Mopani worms, are included.The GETblack Song is performed by six highly talented dancers/singers performing a Gqom styled song specifically written for black. The audience is encouraged to get involved and dance, in turn, receiving prizes for the best participation and dancing. The performance ends with an introduction to our highly skilled GETblack foot soldiers who will introduce to you what the platform offers and facilitate the app download and content purchases right there and then.
“These activations have been a great success, particularly because everyday consumers have engaged with the events energetically and spontaneously,” concludes Kirby. “The activations were launched at the Rand Show and will continue until August 2018”.