Month: April 2018

Bigger is always better at Emerald

When it comes to casino promotions at Emerald Resort & Casino, the saying “bigger is better” definitely holds true! In the latest promotion “Bigger is Better”, guests stand a chance at winning a share of the R1million in cash, prizes and a Toyota Hilux – Double Cab 2.4 GD6 4×4. “Once again, we’ve made the promotion extremely easy to enter,” says Emerald Resort & Casino’s Marketing Executive Tanuja Gangabishun. “For every 50 points earned while playing slots and tables, gamers receive one entry ticket. Draws take place every Wednesday at 13h00 and 21h00 on the main casino floor.”

This promotion runs until 30 June 2018, where one lucky person will be driving away with a brand new Toyota Hilux Double Cab 2.4 GD6 4×4.

“We’re extremely excited to be giving away  a 4×4 vehicle as it resonates so closely with our pay-off line of ‘Adventure Awaits’,” concludes Tanuja.

The promotion is open to Emerald Rewards cardholders only. Sign up to the Rewards programme is free.  For more information contact 016 982 8189/90 or visit the Emerald Resort & Casino Rewards Desk.

To view these and other Resort promotions, events and more, visitors to Emerald Resort & Casino are encouraged to stay close to the Resort’s Facebook and Twitter pages, or guests can visit www.emeraldcasino.co.za for more information.

Emerald Resort & Casino is a licensed gambling venue. Winners know when to stop. Only persons over 18 are permitted to gamble. National Problem Gambling Counselling Toll Free Helpline 0800 006 008.

Emerald Resort & Casino.

Tel:                              016 982 8000

Website                       www.emeraldcasino.co.za

Facebook:                   http://www.facebook.com/Emerald.Resort.Casino

Twitter:                        https://twitter.com/emerald_resort

LinkedIn:                    https://www.linkedin.com/company-beta/3105430/

OrangeBlock activates black

OrangeBlock is a proud Nfinity company. Connect with them at https://orangeblock.net/ or www.nfinity.co.za

OrangeBlock, the bespoke events business operating within the Nfinity group of companies, has recently been awarded the contract to build awareness and promote the new content streaming platform – black.

 “Besides special corporate hospitality events, award ceremonies, launch/release parties and public events, we are able to host promotional activations that put brands within touching distance of their markets,” says Michelle Kirby, Managing Director of OrangeBlock. “We believe that it is our creative concepts and ability to deliver on the brief that makes us successful at consistently implementing effective ideas.”‘black’ is the latest content streaming offering that comprises a range of exclusive information including sports, television series and movies. In answer to client’s brief, OrangeBlock in collaboration with MagicMonkey arranged and implemented the “GETblack Gameshow” and specifically wrote the “GETblack Song” for this road show.

The GETblack Gameshow takes place in malls and other consumer convergence points across Gauteng and encourages shoppers to take part in various games where cellphones, t-shirts, caps, scratch cards and earphones can be won. Contestants do however need to be careful as some ‘booby’ prizes, like eating chillies and Mopani worms, are included.The GETblack Song is performed by six highly talented dancers/singers performing a Gqom styled song specifically written for black. The audience is encouraged to get involved and dance, in turn, receiving prizes for the best participation and dancing. The performance ends with an introduction to our highly skilled GETblack foot soldiers who will introduce to you what the platform offers and facilitate the app download and content purchases right there and then.

“These activations have been a great success, particularly because everyday consumers have engaged with the events energetically and spontaneously,” concludes Kirby. “The activations were launched at the Rand Show and will continue until August 2018”.

Relativ Media brings much needed aid to local community

Out of Home specialists Relativ Media has recently made several charitable donations to causes in need:

Women of Vision

As a part of Relativ Media’s Corporate Social Responsibility programme, the company donated a brand new Suzuki Super vehicle to Woman Vision, a non-profit organisation that addresses high levels of gangsterism, violence and substance abuse within the local and surrounding community.

The donation was made in order to provide much needed aid to the Woman of Vision organisation in their daily tasks. The day was a huge success and an emotional one for many attending the handover.

Women of vision was formed on the 16th December 1996 by Sophie Okeke. The organisation runs many support projects within the local community and is a very worthy cause for donation. Relativ Media hopes that the new vehicle will aid in their vision of helping the local community.

 Woodrock Foundation

Earlier in the year, Relativ Media donated 20 blankets and 30 towels to the Woodrock Foundation, who provide valuable assistance to neglected and unwanted animals. The foundation began in 1992 by Nicholas Estelle and is heavily involved within the local community by providing education relating to the humane treatment of animals. The foundation also feeds, spays and neuters animals in the community where necessary, and provides blankets and kennels where possible.

Celebrating Life

In February, Celebrating Life; a formal affair where guests were given the opportunity to give back, to converse and interact with a range of South Africa’s finest ambassadors for a great cause, was held at the Rand Club and attended by over 200 guests.

The event was inspired by the realisation by the Tucker Family that life is short and needs to be celebrated every day.  Celebrating Life was held in partnership with the Rand Club. Founded in 1887 the magnificent clubhouse was the perfect venue for friends, family and loved ones to celebrate life.  Some of the local legends attending the event included James Small, Mpumelo “Pommie” Mbangwa and guest speakers John Robbie and Joel Stranksy.

All proceeds earned from the night, through ticket sales and added donations have gone to the St. Mary’s Foundation and St. John’s Academy, supporting one of South Africa’s most dire causes – education. Guests had great enthusiasm and enjoyed speaking with local legends while donating to a worthy cause.

Relativ Media’s MD Brett Tucker is proud to be able to have made a difference to these charities and is excited at the prospect of doing more of the same in near future.

Caxton: Not just informing, but uplifting communities

Caxton’s local newspapers keep their surrounding communities informed about the latest happenings in the area. But their community investment goes so much further than news. Caxton and each of its newspapers aim to improve and uplift their communities, not only through the investment of financial resources, but by getting actively involved in service organisations and driving initiatives to better their society.

“This year alone, Caxton has spent R13.2-million to sustain projects initiated in 2008 and 2009 that provide support to more than 75% of Black beneficiaries,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing.

Caxton seeks out areas where they can positively impact the plight of disadvantaged communities, including the provision of free and discounted advertising and editorial space to Black organisations and educational institutions in all publications, both newspapers and magazines.

Caxton Printers in Johannesburg prints Homeless Talk for free every month, providing a source of income for close to 100 street vendors across the city. They support Itshepeng, an NPO organisation that runs a feeding scheme for 500 people, 5 days a week, as well as a Maths and Science programme helping to educate 200 Grade 10,11 and 12 students, each year. They also sponsor Kids Haven, a shelter and children’s home and supply free hard and soft covered exercise books to West Rand School.

In each and every town or city where a Caxton local paper is distributed, you will find them immersed in their communities, providing assistance with projects that uplift society.  A stand-out community newspaper initiative is D.I.C.E. (Do I Care Enough), a vital component of the Zululand Observer, indelibly linked to Zululand since 1973. Not only is it involved in the care of the vulnerable and dispossessed, but it is active in all spheres of community upliftment wherever the need may be.

DICE’s annual 2017 Christmas Cheer distributed 1 400 20L buckets filled with groceries to the needy, 2 000 toys among creches, 45 hand crocheted blankets for seniors and toiletries and other incidentals.  This month they anticipate raising R35 000 at their annual Tea on the Terrace event, which will be donated to two Oncology centres.

The Mossel Bay Advertiser started the Oliver Twist project in 2011 to assist people in need, from homeless people who come to the offices three times a week to receive bread handouts to providing soccer kits to local teams, to giving toys to children’s’ hospitals. Die Pos/The Post’s Children’s Fund has donated up to R100 000 annually to needy children and children’s organisations in their readership area, such as sponsoring bus fares to needy learners and the donation of building materials for the building of preschools.

“Caxton Local Media will continually strive to improve and socially uplift the communities in which they operate, as not only a financially sound corporate citizen, but a socially conscientious one. They will continue to seek areas where they can positively impact the plight of disadvantaged communities, says Koekemoer.

eCommerce and Millennials

Fiona Brauns, Business Unit Manager at The MediaShop takes a closer look at the shopping behaviour of millennials

Millennials have such close ties to online shopping and smart phone usage, but what does eCommerce mean to them? For this demographic it’s an omni-channel experience – one that begins by online search, then testing or touching the product in-store. Ultimately though, they make their purchases online.

We need to bear in mind that Millennials will be (and are) driving eCommerce. Some retailers are clever enough to realise this and are looking at what specific interests appeal to these Millennials and how to attract them as online shoppers via social media platforms and targeted promotions.

 Let’s take a closer look at the relationship between millennials and online shopping

Below is a handy infographic covering the widely seen behaviours among Millennials when it comes to shopping online. A few takeouts are that:

  • Millennials love personalised, targeted promotions and discounts.
  • 63% of millennials make purchases with their smartphones, every day.
  • 68% of millennials desire an experience that’s both integrated and seamless despite the channel

The successful print campaign that set a CEO strutting out in a Speedo

It all began with a challenge at a Tekkie Town conference last year to reach an exceptional target for December 2017 – an “absolutely impossible to reach” target that had the CEO betting that he would walk in a Speedo from one Tekkie Town building to the other if it was reached.

Unfortunately for Tekkie Town’s CEO, Bernard Mostert, but luckily for the Tekkie Town business, this target was exceeded.  The backbone of the strategy was for Tekkie Town to negotiate the beatable deals with their suppliers, and then advertise them in an 8 page catalogue. The catalogue was inserted into 38 relevant local Caxton newspapers twice, at two week intervals.

Unbelievably, the “impossible” was achieved and Mostert had to do what he promised, strutting out across the headquarters in a snugly-fitted, Tekkie Town-branded Speedo.

Based on this incredible campaign success, Tekkie Town plans to run the insert four times this year and has increased their print order and publications, for the next campaign.

To find out more about how inserts can drive your brand’s campaign success, contact SPARK Media: call +27 10 492 8391 or email info@sparkmedia.co.za.

 

PAMS – validated and live!

After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands.

PAMS is the new reading currency designed to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising.

The research, conducted by Nielsen, measures around 150 newspapers, magazines and websites readers. This title specific media currency survey is based on first world methodologies and best of breed practices. With many research ‘firsts’ and innovative changes, PAMS is the first reading study worldwide to use ‘flooding’. Additionally, global AIR (Average Issue Readership) is included and the recency method is used. The PRC has introduced a tighter new reading measure, in PAMS known as *CORE readers.

“For the media industry, the beloved brands are back in PAMS!” says Peter Langschmidt, consultant to the PRC. “From motor vehicles to financial institutions to retail, including furniture and groceries, the survey has determined who’s responsible for category and brand purchases, where they buy, what they read and on what platform. With a random probability sample in excess of 17,000 respondents, results will generally fall within a few percentage points margin of error.

A word of caution though, the survey’s data (including the paper measure) is not comparable with any previous reader surveys.”

The PRC took the decision to include some key brands from the major adspend categories in this first ever PAMS. These include cellular networks, financial institutions, automotive, and retail – food and grocery, furniture and clothing.

One of the most interesting facts to emerge from the first PAMS is that Capitec has overtaken   the traditional “big four banking institutions” in terms of number of customers.  And they have not merely just surpassed the others, but at a 23% penetration vs. 13% for the second placed ABSA and FNB, they have blown away the competition.

33% of South African households have a motor vehicle according to the study. The PAMS data closely matches Stats SA 2016 Community Survey (33%). Top manufactures mirror NAAMSA and car park figures.

“We wanted to simplify the complexity of previous research questionnaires, and so within the food and grocery section, where consumers generally visit at least two retailers monthly, we asked only ONE key question – Where do you spend most of your money on groceries.”

Shoprite completely dominates the mass and lower sectors, while Pick n Pay is the leader, to a lesser extent, in the top end SEM 8-10 segment. “This is just the beginning of category and branded data, the next step is survey and panel fusion. Fusion is no longer the vision, but rather the preferred solution internationally,” concludes Langschmidt. “We are well advanced in discussions with Nielsen to fuse PAMS with their Homepanel which tracks actual purchases of over 2000 brands amongst 4000 representative households.

Within a few months we will have more brands linked to the readership of our titles across all platforms, while publishers will be fusing PAMS data with Effective Measure online data in the near future.”

*http://www.prc.za.com/wp-content/uploads/2018/04/PAMS-2017-Technical-Report.pdf

PAMS documentation and all bureau contacts are available on the PRC website at http://www.prc.za.com/pams/.

For additional information and more in-depth data of titles, please make use of the PRC’s website http://www.prc.za.com/ or contact the PRC on 011 326 4041.

Relativ Excited to announce Katja Wellen as Sales Account Manager

Relativ Media is proud to announce that Katja Wellen has joined the team and will be taking on the role of Sales Account Manager. Katja will be responsible for managing a large portfolio of national and multinational brands, growing and maintaining relationships with key stakeholders and providing strategic sales solutions within the Relativ Media Group.

Born for the media industry, Katja is a passion fuelled, self-proclaimed fashionista, positivity ambassador and Pringle lover. She stated that, “I’ve spent the past three years in an energetic environment that has offered me many learning experiences and a platform to develop wonderful business relationships. I’m looking forward to the journey ahead.”

Relativ Media’s Andrew Cooper is both proud and excited to welcome Katja Wellen to the Relativ Media team. “We are already enjoying the positive effects of Katja’s drive and intuition in the business and are excited to watch her career grow within the Group,” he says.

Relativ Media is a dynamic out-of-home media business covering a national footprint across both the urban and a broader demographic landscape.

Let’s talk Blockchain

Save the rain forest. Track property owners. Get better protected data. Let’s talk Blockchain.

Shantel Morgan, Insight Strategist at The MediaShop discusses Blockchain in today’s everyday life and media environment.

I’ve recently found myself delving into the quite unknown world of Bitcoin and crypto currencies. What I’ve discovered is that crypto currency is certainly here to stay, it is but one application of Blockchain technology, which I believe is the more exciting discussion to have.

Tracking diamonds, how we use our photos online, or who owns what in the property sector are some of the ways Blockchain can change the world. It can eradicate world poverty. It can save the rainforest and even protect us from Big Brother.

For those who appreciate a simpler explanation – Blockchain is a distributed ledger technology. It is essentially “mutual distributed ledgers,” as they are sometimes called or self-governing, tamper-free, online databases that nobody owns, yet everybody can trust and it never goes offline.

Blockchain, one of the underlying technologies for the hot crypto currency Bitcoin, can make IoT (Internet of Things) devices even more useful. It creates a digital record across hundreds or thousands of computers, vastly reducing the risk of hacking.

Combining IoT with Blockchain, or BIoT, ushers in a whole host of new services and businesses. For example, BIoT can be used to track shipments of pharmaceuticals and to create smart cities in which connected heating systems better control energy use and connected traffic lights better manage rush hour.

The revolutionary promise of Blockchain, which has created a gold-rush mentality, along with hype and FOMO (fear of missing out) factors have led hundreds of companies unveiling so-called Blockchain initiatives. According to IDC, venture capitalists have poured more than $2.1 billion into global spending on Blockchain solutions in 2018 alone.

Seeking fortune by association, companies in fields as varied as iced tea, fruit juice, furniture, traditional Chinese tea, sports bras and e-cigarettes have rebranded themselves as Blockchain companies, and some have witnessed huge run-ups in their share prices as a result.

Blockchain is a big deal and its distributed ledger technology has the potential to be really transformative.

It suddenly feels like Blockchain is everywhere – and that includes media and advertising.

The Opportunity in Advertising

Led by Google, Facebook and other internet giants, big data has dominated advertising trends over the past decade. Google reigns over paid search advertising markets, and Facebook leads the game in display advertising. In fact, these two giants together own between 60% – 70% of the digital advertising market share.

In this environment, it’s difficult for ad agencies or business owners to know if their ads are genuinely getting in front of their intended audiences. Could Blockchain change that?

The simple answer is yes, and there’s a strong case that Blockchain will benefit both consumers and advertisers alike. First off, consumer data will be better protected because of added security with Blockchain technology. This will limit demographic information from being sold without authorisation, and for ad buyers, it could eliminate much of the guesswork required to mount a campaign.

Blockchain is transparent and encrypted, so it can stamp out empty bot clicks and other threats that may saturate a campaign. Advertisers will know that it’s real people engaging with their ads, protecting the integrity of their campaign data and preventing wasted money in the long run. Trust and transparency are two elements vital to digital advertisers, and Blockchain is likely the game-changing solution they need. Consumers may even be able to own and sell their information to authorised companies.

A few examples of Blockchain in marketing

  • AdChain – an open protocol on the public Ethereum Blockchain that helps people to build decentralised digital advertising applications.
  • AdEX – a decentralised ad network based on Blockchain and smart contracts technology.
  • Basic Attention Token – a token that can be exchanged between publishers, advertisers, and users on the Ethereum Blockchain.
  • Bitclave – a decentralised search engine powered by Blockchain that compensates users rather than advertisers.
  • Indahash – an influencer tech platform that launched a crypto currency in late 2017 with which brands can pay influencers.
  • KR8OS – a marketing analytics and attribution platform build on Blockchain.
  • LeadCoin – a Blockchain network that allows companies to sell unused leads to others.
  • MadHive – a decentralised ad network built on Blockchain and a platform for data exchange and collaboration.

Sources:
Bitcoin and blockchain the future of money or just hype
https://enterprisersproject.com/article/2018/2/5-blockchain-statistics-cio-reality-check

What will ROOTS 2019 reveal about your customers?

Conducted by SPARK Media every three years, ROOTS is South Africa’s largest urban, community-level quantitative survey. With fieldwork for the 2019 survey already started from mid-March, there is much anticipation around what the latest findings from the updated questionnaire will reveal, particularly around digital trends, when the data is released in early 2019.

 Started in the 1990’s, ROOTS provides marketers with vital demographic information for their customer base at a community level. It delivers key intelligence and insights into buyers’ behaviour in various categories, such as: readership, shopping, food and groceries, banking, entertainment, travel and digital. The pure random sample covers 120 communities across urban South Africa. 27 000 household purchase decision makers are interviewed for 50 minutes in their homes to gather this information.

ROOTS is undertaken by independent research house, Kantar TNS. This will be their 6th ROOTS, with 2004 being their first. This means that in many communities changes can be tracked back 14 years. 80% of the questionnaire remains consistent for this reason, while 20% is updated to incorporate new trends in consumer behaviour, particularly around the impact of technology on our lives.

 “ROOTS’ data gives us powerful insights into consumers at a local level,” Gill Randall, Joint CEO of SPARK Media says. “With the data in hand, it’s crucial that marketers decide how best to use that information within a broader framework of globally proven consumer behaviour laws, such as continuity of exposure, leveraging a brand’s distinctive assets and achieving mass reach of a category.”

Keep your eyes peeled for more updates on this exciting study. For more information about ROOTS 2019, contact SPARK Media on 010 492 8390, visit www.sparkmedia.co.za, follow us on Twitter – www.twitter.com/SparkMediaSA or connect with ‘SPARK Media’ (sparkmediasa) on Facebook, LinkedIn and Instagram.