Month: Feb 2018

Q&A with Caxton: Content is Crucial to Local Media Success

  In an age inundated with fake news, curating trust with a community is absolutely crucial to the success of local papers. To remain relevant, there’s a huge need for top quality editorial content. We spoke to Irma Green, National Group Editor of Caxton Local Media, about how their papers and digital platforms maintain content […]

Caxton responds to media reports about being fined by the Competition Commission

Paul Jenkins: Group Chairman, Caxton On Friday, 16 February 2018, there was large scale media coverage around the fact that Caxton and Independent Media had paid an administrative penalty to the Competition Commission. The matter related to Caxton settling a dispute that has been ongoing since 2011. It related to a structural mechanism between the […]

The rise and rise of washroom media

Everybody uses it, we visit it at least a few times a day, we go there on our own and even though we’re only there for a short time, we remember great graphics and clever payoff lines from the washroom. Industry leader in indoor lifestyle advertising in washrooms, airports, gyms, nightlife, cinema, fitting rooms and […]

Consumers proving to be the best brand ambassadors

More and more marketers and brand managers are realising that their best brand ambassadors are their very own consumers, but they seem unsure where to find them and subsequently, how to “on-board” them. Enter theSALT, specialists in influencer marketing, offering their clients positive brand conversations that originate from existing customers. “A marketer’s existing customers are […]

PAMS – a milestone in reading research realised

This week, a new milestone in reading currency research was reached when the PRC (Publisher Research Council) released the first PAMS (Publisher Audience Measure Survey) results that measure reading across multiple platforms. “The main objective for the PRC was to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and […]

PAMS – an innovative Reading currency, releases in February

A new milestone in reading currency research will be reached this month, February 2018, when the PRC (Publisher Research Council) releases the first PAMS (Publisher Audience Measure Survey) figures. The survey, conducted by Nielsen, has as its goal, accurate measurement of reading behaviour across multiple platforms.  “This new readership research of over 150 titles and […]

Get lucky as cupid strikes at Emerald!

It’s the most romantic day of the year, celebrated by millions of star struck lovers across the world. Pamper your better half this Valentine’s Day at Emerald Resort & Casino. “Valentine’s Day is the one day in the year that conjures images of red roses, romance, elegance and style,” says Emerald Resort & Casino’s Marketing […]