Month: Dec 2017

No matter the reading platform – quality content is key to advertising success

In on-going, large sample studies over the past two years, London based research company Lumen has conclusively proved that the actual viewing of, as opposed to potential exposure to adverts (no matter the reading platform of digital or print) leads to almost 9 times more sales. Lumen is an attention technology company that uses eye […]

101 bigger and better Slots at Emerald!

Just in time for the festive season, Emerald Resort & Casino will be unveiling the latest in international slots technology as 101 new slot machines are delivered and installed to the casino. “The Emerald Resort & Casino, will be the very first casino in South Africa to install these brand new i-Deluxe machines, all offering entertaining […]

Fun, feasting and fantastic entertainment at Emerald!

Emerald Resort & Casino has released a jam packed festive season programme to delight adults and kids this December! Paintball tournaments, mouth-watering festive fare and the best musical entertainment in town is the order of the month!  “Some of our most anticipated events include welcoming gorgeous award winning songstress Lira back to Emerald Resort & […]

Anyone for some Black Coffee in the DJ box?

Be entertained by arguably the most prominent electronic music producer in Africa, record producer and DJ, Black Coffee! He, together with DA Capo, IAMPH, Langa, ably supported by Vaal’s finest Classic Tank, 016 Banger Boyz and DJ Crocks, will be performing at Emerald Resort & Casino’s ‘Ibiza to Vaal’ on 23 December 2017. “What a line-up!” […]

What really gets a magazine noticed on the shelf?

In today’s fast-paced, time-poor world, it’s heartening to know that a magazine’s coverlines trump the cover image when it comes to purchasing choice. Research recently conducted by Caxton Magazines shows that more than half of magazine buyers cite coverlines as their top criteria in choosing which magazine to buy, followed by cover image, then price […]

theSALT, adding influencer driven marketing to traditional advertising

theSALT literally drives influencer marketing! This includes word of mouth conversations, social media engagements, networking outreach, creating real brand engagement and increasing bottom line results. What started out as a humble vehicle branding business has become one of the top go-to media owners specialising in 360° influencer marketing. theSALT is just one of the many […]

The MediaShop retains Famous Brands

Incumbent media agency for Famous Brands, The MediaShop, has retained Africa’s largest branded food service franchisor account after a hotly contested pitch process was concluded. “The MediaShop initially won the Famous Brands business in 2011 and we are grateful that our strategic thinking and unique consumer insights in both traditional and digital media gave us […]