Month: Nov 2017

Brand safety and fake news – what’s the deal?

The digital era, while providing an exciting and innovative means of communicating and engaging with targeted audiences, has also brought with it a new wave of fear for brands and brand safety. To mitigate these risks SPARK Media suggests that advertisers work with companies that deal directly with reputable publishers. “Brands and advertisers are beginning […]

Rev up your brand presence with Autodealer

In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint.  Established over a decade ago, […]

Stand a chance of winning $1 Million with Emerald!

Emerald Resort & Casino invites South African players to join competitors from across the world to earn a seat to a prestigious Slots tournament taking place in the USA next year. This latest Millionaire Maker promotion is unique to Caesars International casinos around the world. “Due to our affiliation with Caesars International, we’re the only […]

Movember and the Rise of the Metro Male

 Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]

The distribution process: taking the local paper from printer to postbox

Ever wonder how your local paper ends up in your hands every week? It takes much more than the misperception of a paperboy haphazardly tossing papers on pavements. We spoke to Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, about the complex distribution process that gets local papers from […]

Black Friday is coming! Get your brands front and centre

Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises.  Traditionally an American shopping holiday, Black Friday has grown in popularity amongst […]

Emerald Resort & Casino says Have a Drink on Us!

As an exclusive offer to its Green Emerald Rewards cardholders, Emerald Resort & Casino has launched its ‘Drinks on Us’ promotion, only available in the casino. To enhance its Rewards programme, the Resort is constantly innovating, updating and adding additional benefits to its loyalty programme. Card carrying members rack up points every time they play […]

Lira returns to Emerald Resort & Casino!

Spend #OneNightWith Lira! After a sold out show in 2016 and back by popular demand, South African multi-platinum, award-winning singer, songwriter, model and actress , Lira, will be making a return to Emerald Resort & Casino on 15 December 2017. “With a career spanning over 14 years that includes multiple albums, DVDs, appearing in adverts […]