Month: Oct 2017

Local newspapers – an impactful way to connect with the vast emerging market

Consumers want to be informed about what is happening close to home, which is why local newspapers are still the central platform for this type of news. Caxton Local Media invests in 141 local newspapers that act as a community mouthpiece, bringing relevant information to the surrounding communities. 34 of these newspapers have an “emerged […]

Scary facts – courtesy SPARK Media

Fun media and consumer facts from SPARK Media

Peter Langschmidt wins best presentation at PDRF Madrid

  At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world.  The Publishing and […]

Emerald Resort & Casino keeps local girls in school

Young female students face great challenges in terms of hygiene and sanitation at school. To assist, and as part of its main Corporate Social Initiative (CSI) project, Emerald Resort & Casino will be supplying 600 school girls with a year’s supply of sanitary towels. “Our support for this initiative is based on statistics. Many girls […]

Consumers think about your brands all the time right? No.

Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK […]

Put your brand in advertising’s front seat

 Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across […]

Harness the power of local newspaper inserts this festive season!

With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool. Local newspapers are the preferred medium for retailers and businesses […]

Clover’s Cream O’Naise Guinness World Records attempt cancelled

The management of Clover regretfully announces that they have been forced to cancel their Guinness World Records title attempt at breaking the Longest Line of Sandwiches at Maponya Mall, today the 7th October, due to inclement weather.The company has been in planning for months to break a 4 kilometre long “Longest Line of Sandwiches record […]

Penquin, Spitfire and Suzuki SA win big at Next Generation Awards

Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies.  “We went head to head against some […]

From start-up to 700% growth in just a year

  Happy birthday to Hubble, a company that in under a year has achieved phenomenal growth nationally and internationally, and was quickly appointed Uber’s preferred in-vehicle entertainment partner. “Excuse the pun, but it’s been an amazing ride,” says David Taitz, Sales and Commercial Director at Hubble. “In just one year, we as a company have […]