Month: Aug 2017

SPARK Media extends reach of ROOTS data beyond agencies

  ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach […]

Primedia Unlimited’s Bionic rewarded by Facebook

Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category.  The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and automate […]

Research Fusion soon to be a reality in South Africa

The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options.   The days of one dimensional AMPS numbers are long gone […]

Gareth Grant joins The MediaShop

The MediaShop’s Johannesburg MD, Kgaugelo Maphai, has announced the appointment of Gareth Grant as Business Unit Manager to head up the Nedbank account.  “We’re delighted to have Gareth on board and we’re already seeing the positive impact and attitude he has been displaying in the few short days since he’s been with the team,” says […]

The MediaShop talks upcoming media trends

Future Media Trends The Media Crystal Ball: Sean Sullivan – Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of “The Singularity is Near”, have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we’d explore 10 themes that are shaping the media platforms of tomorrow. Let’s contemplate […]

The bright value of Local News Networks

In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa […]

Cultural appreciation starts with every one of us

South Africa’s vastly divergent make up of cultures means that we cannot assume to know everything about our fellow South Africans. By learning more about each other, we evoke a greater sense of peer to peer understanding, more beneficial communication and we can collect vital insights into different cultures. These insights can be used not […]