Month: Jul 2017

Do it once more with meaning!

Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We’ve heard it all before: “our consumers are distracted”; “they are multi screening”; “there is too much clutter”; “ad avoidance is on the rise”. Yes of course it’s all true but what are we as the advertising industry doing to change […]

Emerald Resort & Casino is Hot on Your Wheels!

Over R1 million in cash, Free play and a brand new Nissan Hardbody NP300 is up for grabs at Emerald Resort & Casino! The Hot on Your Wheels promotion is running until the 30th of September with R60 000 being awarded every Wednesday until the end of the promotion. “This is one case where it may […]

PAMS – the innovative Reading currency

With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights.  The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local […]

Got extraordinary talent? Read further!

Emerald Resort & Casino is searching for the hottest new local talent and will be hosting a ‘Talent Search’ competition on 12 August 2017 where entrants stand a chance at winning a performance contract with the Resort. Are you the next Susan Boyle, musician Tokio Myers who won the recent Britain’s Got Talent series or […]

Emerald Resort & Casino warms Boipatong and Sebokeng this Mandela Day

Emerald Resort & Casino’s team members were more than happy to brighten the communities of Boipatong and Sebokeng this Mandela Day. A team of 50 enthusiastically painted the Boipatong Community hall and offices before cooking and feeding 600 community members. The team were welcomed and introduced to the community by NAFCOC President, Bongani Dlamini.  The […]

TLC and Hubble partner on dynamic new digital platform in Uber vehicles

Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which […]

Women hold South Africa’s purse strings

“Did you know that in the past few years in South Africa, women have purchased more PCs, cars and TVs than men? Marketers should have no further doubt that South African women hold the purse strings and SPARK Media has just the right product to reach this lucrative female market,” says Digital Manager of SPARK […]

Indoor Pool Party features DJ Speedsta this July at Emerald Resort & Casino

Last month’s inaugural Hot Beatz indoor pool party held at Emerald Resort & Casino’s popular water park Aquadome was such a resounding success that the Resort is hosting a second event on the 28th July. “We were completely overwhelmed by the positive feedback received from our guests through social media and direct feedback that we’ve […]

Marketing in a recession and beyond

Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the […]

SPARK Media adds two more local papers to its stable

Local community newspapers, Die Pos and The Beat have joined the SPARK Media stable of local community newspapers, bolstering the media owner’s already 3.4 million strong weekly circulation in urban homes. Die Pos, a sold paper, delivers 6,000 copies weekly into Bela Bela (Warmbaths), Modimolle (Nylstroom), Naboomspruit, Vaalwater, Settlers, Pienaarsrivier, Leeupoort, and Radium areas. The […]