Month: Jun 2017

The Publisher Research Council invites the industry to an immersion day

  The Publisher Research Council (PRC) has set aside the afternoon of the 11th July to spend with members of the industry to explore recent research changes and answer any questions surrounding the Establishment Survey (ES), SEMs (Socio-Economic Measure), their recent READ studies and the role that the PRC has to play.  “As a JIC […]

SPARK Media’s clients have heart and talent!

SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an […]

Hot Beatz Party at Emerald Resort & Casino’s refreshed Aquadome!

Emerald Resort & Casino’s popular indoor water park Aquadome will be hosting the epic Hot Beatz party with celebrity DJs Roger Goode and Twins on Deck on 30 June. “We would like to welcome everyone back to Aquadome after the refresh,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “There have been some great […]

Google’s new algorithm, lets call it Fred

Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings. […]

New local paper, The Zululand Mail launches

Local community newspaper, The Zululand Mail, part of the Zululand Observer stable, has been launched in KwaZulu Natal to service the Melmoth, Eshowe and Gingindlovu areas. The paper will be represented by SPARK Media. “The three Zululand towns of Melmoth, eShowe and Gingindlovu form a micro-economic hub with Melmoth and Gingindlovu having both recently acquired […]

King Tha to perform at Emerald Resort & Casino for #OneNightOnly

Thandiswa Mazwai, aka ‘King Tha’ will be performing at Emerald Resort & Casino on Tuesday, 8 August 2017 for #OneNightWith. Women’s Day is the very next day, making it the ideal night out to experience one of South Africa’s finest female contemporary singers. “Emerald Resort & Casino will once again be hosting one of South […]

The more you Read the more you Earn

The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum of society. #ReadToEarn “Don’t count the people you reach, reach the people who count,” says Peter Langschmidt, consultant to the PRC. According to statistics pulled […]

Digital monopolies and the global economies that are benefitting

Speaking of Digital Monopolies Chris Botha: Group MD of The MediaShop   The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include “monopolies”, “foreign capital” and “local first” which are all “symptoms” of a consumer market kicking back against what appears to be […]