Month: Apr 2017

Traditional media not dead YET for Millennials!

Laiza Zikalala, Business Unit Manager at The MediaShop Traditional media is not dead for Millennials – yet! According to Consumer Barometer, Millennials don’t go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do they do? They catch up on social networks, research and shop online and of course […]

The transition from LSMs to SEMs explained

There has been a lot of talk in the industry regarding the relevance of LSMs (Living Standard Measure). Kantar TNS was approached by the industry to develop a new socio economic segmentation system to better reflect the South African landscape.   Developed by Neil Higgs and his team at Kantar TNS, the new SEM (Socio-Economic Measure) […]

Media Inflation Watch January to September 2016

Belinda Kayton, Media Strategist at The MediaShop highlights top findings from Media InflationWatch (MIW) January to September 2016 Thanks to the amazing work done by Mike Leahy, we have the latest MIW figures! We’ve been waiting to see how these would be measured, because there has been a great deal of changes in the past […]

More people are on Facebook than watching TV, where is your audience?

In the absence of in-depth industry media and social media behaviour and psychographics, media agencies that are prepared to go the extra mile for their clients create bespoke research in order to understand consumer habits. Cape Town based media agency, Limelight Consulting, unpacks the latest social media behaviours in its “Media Usage Report“. The agency […]

Drive off in a brand new Ford Ranger Double Cab

Emerald Resort & Casino will be handing over the keys to a 2017 Ford Ranger 2.2 TDCi Base Double Cab to one lucky winner in the all new Cash & Keys promotion. In addition to the vehicle on offer, players will have a chance to win their share of over R780 000 in cash and […]

Hop on over to Emerald Resort & Casino this Easter!

The Easter bunny is on his way to Emerald Resort & Casino – hot cross muffins, chocolate brownie eggs and carrot cake bars are being prepared, and clues to the annual Easter Egg Hunt have been finalised! “We have it on good authority that the Easter bunny will once again be making his way to […]

The Establishment Survey is here!

With the recent launch of the Establishment Survey (ES), the Publisher Research Council (PRC) provides a brief overview. The Establishment Survey (ES) is a collaborative partnership between the Publisher Research Council (PRC), the Broadcast Research Council (BRC) and the Advertiser Media Forum (AMF) with the BRC and PRC being the funders and owners of the […]