Month: March 2017

The MediaShop has more big news!

Not even one week after the agency opened the doors to its brand new offices in Johannesburg, Group MD Chris Botha has announced the appointment of Kgaugelo Maphai as The MediaShop’s new Managing Director of the Sandton office, effective 1st April.

 “It’s been a whirlwind few weeks, that’s for sure,” says Chris. “We’ve been looking for the right candidate for quite some time now to head our Johannesburg office and to take on additional management responsibilities. We all agree that Kgaugelo is the right man for the job.

His passion has always been about understanding our diverse South African consumers, their behaviour, what influences them and how to effectively communicate with them within their own environments. We’re confident Kgaugelo will bring a lot of dynamic, innovative and different thinking into the agency and we’ll support him 100% of the way.”

Kgaugelo is a marketer and entrepreneur who has experienced all aspects of marketing, media and communications within the client, media owner and agency working environments.

His marketing pedigree is huge, having held the following management and leadership positions: Group Marketing Services Manager at Peermont Global (Pty) Ltd, National Trade Marketing Manager at SABC Radio, National Sales Manager at East Coast Radio (Pty) Ltd, Key Account Manager at Etv and Acting Portfolio Sales Manager at Metro Fm in 2002. In addition he has also consulted agencies including Draft FCB on the topic of consumer insights.

Kgaugelo adds: “I am thrilled to be entrusted with the position of MD at such a progressive agency. I believe that The MediaShop’s purpose aligns perfectly with my own and that is to connect brands with consumers through pioneering and innovative communication solutions. I’m looking forward to the challenge and to working with a fantastic group of people.”

For more on The MediaShop visit, like them on Facebook: The MediaShop or follow them on Twitter @MediaShopZA

Award winning artists live and unplugged at Emerald!

Emerald Arena will erupt as fans experience Amanda Black, Mafikizolo and Sjava live and unplugged at Emerald Resort & Casino on Friday 31 March 2017.

“South Africa’s musical talent is being showcased right here in the Vaal as many of SA’s favourite groups, bands, duos and soloists make their way to, and perform at, Emerald Resort & Casino,” says Leolize Naidoo, Emerald Resort & Casino’s Promotions & Events Manager.

Amanda Black is an award winning and platinum selling Xhosa artist who shot to fame after her debut hit single Amazulu won the hearts of South Africans.

Theo Kgosinkwe and Nhlanhla Nciza make up the group Mafikizolo, one of South Africa’s favourite music duo’s. They are three-time winners of the South African Music Awards for Group or Duo. Did you know that Hugh Masekela appeared in their music video Kwela?

Jabulani Hadebe known to his fans as “Sjava Ka Jama” or just Sjava is known for his acting and musical compositions. He has acted on some of SA’s biggest soapies such as Generations, Zone 14, 7de Laan and Soul City.

The Unplugged Experience with Amanda Black, Mafikizolo and Sjava details:

Where:            Emerald Resort & Casino’s Emerald Arena

Date:               31 March 2017

Time:               18h00 for 19h00

Cost:                R300.00pp

“Tickets have been selling fast but a few are still available from Computicket,” concludes Naidoo.

For up to date information on these events and more, visitors to the Resort are encouraged to stay close to their Facebook and Twitter pages, or guests can visit for more information on any of the events mentioned here.

The Caxton Excellence Awards highlights brilliance

Hosted at the Globe Theatre at Silverstar Casino, with prize money totalling R285 000, this year’s all new Caxton Excellence Awards celebrated the achievements of local and community newspaper’s editorial, sales, advertising, management and support staff.

“This year, the Caxton Awards has undergone a complete makeover, some categories have fallen away while others, like Best Emerging Newspaper, have been added,” says Karen Geurtse, General Manager Caxton Local Media Regionals. “The event is in its 28th successive year and the work produced by individuals, and the papers themselves, gets better and better with each passing year.”

Winners this year included Zululand Observer and Dave Savides for Best Sold Newspaper of the Year, Brakpan Herald and Thelma Koorts for the Best Free Newspaper of the Year, Mpumalanga News and Bongani Hlatshwayo won the Best Front Page of the Year category and winner of the new category Best Emerging markets Newspaper went to Sunette Visser at Record Noweto.

 Multimedia Journalist of the Year went to Helene Eloff from Lowvelder, Most Promising Newspaper Journalist of the Year was awarded to Erica Abrahams from North Coast Courier, Best Get It Journalist was awarded to Nicolene Olckers from Lowveld while Vaalweekblad‘s Ettienne van Rensburg won the Best Sports Journalist category.

Competition in the Photographer of the Year category was fierce. Both Trevor Aingworth of Witbank News and Ettienne van Rensburg of Vaalweekblad handed in impressive portfolios but in the end the judges were unanimous in their decision with Trevor Aingworth walking off with R10 000 and a Canon camera worth nearly R18 000.

The category for Best Get it Magazine had such a close race, the judges felt it necessary to mention the top four instead of the standard three. These were Joburg North, Lowvelder (last year’s winner), Balito and Durban. This was the only category where four finalists were announced but in the end the judges felt that Get It Joburg North, edited by Samantha Richardson impressed them the most.

“Advertisers and marketers should never underestimate the power and potential of local community newspapers,” says Joint CEO of SPARK Media, Gill Randall. “Every person at these awards lives, breathes and loves the community that they work for and critically, know what their readers want. This clearly shows in the exceptional work that has been produced!

We congratulate all the winners and applaud the quality of entries from all our teams.”

To find out more, connect, discuss or engage with SPARK Media, call 010 492 8390, visit, follow us on Twitter – or find ‘SPARK Media’ (sparkmediasa) on Facebook, LinkedIn and Instagram.

Spark Media DNA

Established in 2015, SPARK Media, a division of CTP Ltd, are experts in retail and location based marketing solutions. The company owns and represents a myriad of print and digital products that deliver locally relevant, effective audiences for advertising clients. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer ‘Insights that Ignite’.

A night to remember with The Soil, Robbie Malinga and Musa at Emerald Resort & Casino

It’s Emerald Resort & Casino’s latest #OneNightWith music line-up on 30 April 2017. The evening features one of South Africa’s best loved bands The Soil, accompanied by Robbie Malinga and Musa.

“One Night With is Emerald Resort & Casino’s brand that brings the best of South African music to the Vaal,” says Leolize Naidoo, Emerald Resort & Casino’s Promotions & Events Manager. “The Soil, one of South Africa’s best ‘kasi soul’ bands will be joined on-stage by legend Robbie Malinga and triple platinum artist Musa, who also won Idols SA while the opening act will be performed by another Idols favourite, Thambi Shobede.

According to The Soil, they are a four member ‘acapella’ singing group whose music can best be described as ‘Kasi Soul’. The Soil strives to fuse their voices to deliver melodic and harmonious messages that are aimed at uplifting and healing souls all around the world. Band members include Buhlebendalo Mda aka Buhle, Ntsika Fana Ngxanga aka Da FanArtistc and Luphindo Ngxanga aka Master P.

Robbie Malinga (@RobbieMalinga) openly proclaims himself on Twitter to be singer, producer, song writer, music director, Christian, Orlando Pirates fan, A&R at Universal Music and RME owner.

Talented Musa boasts triple platinum status after winning the ninth season (2013) of South African Idols and in July 2016 debuting his album ‘Mr Serious’.

Although Thambi may not have won season 12 of Idols SA, he has made the most of the opportunity by performing across the country. He plans to release his debut album this year. “We’re pleased to be rung on this rising star’s ladder to success,” comments Leolize.

“It’s not the first time that legendary Robbie and Musa have teamed up. Last year the pair worked together to release his latest single, Mthande,” says Leolize, “Even though the event is on a Sunday evening, Monday the first of May is Workers’ Day, so why not make it a full weekend of entertainment and stay over?”

For up to date information on these events and more, visitors to the Resort are encouraged to stay close to their Facebook and Twitter pages, or guests can visit for more information on any of the events mentioned here.

New PAMS research aims to get closer to the truth

The first PAMS (Publisher Audience Measurement Survey) reading research is due for release in October 2017. Conducted by The Publisher Research Council (PRC), it will provide media owners, agencies and marketers with an accurate new reading currency in South Africa for the first time in 40 years.

 The PRC refer to their research as Reading Research, not the traditional Readership Research. “The difference is subtle, yet crucial,” says Peter Langschmidt, Research Consultant to the PRC. Reading is more behavioural, it is platform agnostic and covers all forms of reading on screens and paper – unlike readership which was ink on fingers.”

“AMPS provided us with very ‘enthusiastic’ readership figures,” continues Langschmidt, “Although we do not know what the new PAMS methodology will deliver, it has been designed to address the high Readers per Copy (RPC) figures that were in AMPS. The PRC and its members are fully aware that ‘readership’ figures may show a decline but, whatever the new data reflects, it will be a more accurate reflection of the truth.”

The PRC members and publishers have embraced the need to move away from solely measuring exposure to paper, towards measuring reading on every platform; paper, tablets, phones, computers, even PDF documents, etc. “We will offer agencies and clients audiences to each platforms individually and an unduplicated aggregated audience,” he says.

PAMS results will be fused with the Establishment Survey (ES) which in turn is linked to TAMS and RAMS. This will provide media planers with the ability to compare different media platforms and channels, for example Huisgenoot audiences with radio broadcaster 94.7 Highveld. “As such, by the end of the year we will have what we previously had in AMPS, it will just be conducted in four discrete surveys that are combined after the fact, which is in line with global best practice.”

Nielsen, PRC’s research partner, scoured the world for innovative “Gold Standard” Reader Audience Measurement, and the PAMS questionnaire uses input from The Netherlands, New Zealand and Australia. “We have also made changes that maximize the advantages of tablet interviews and address the uniquely South African heterogeneous readers,” explains Langschmidt.

In order to provide quality data to inform effective advertising investment, the sample is designed around the reader universe, which upweights urban areas and down weights rural ones. This top 60% of the market accounts for over 85% of consumer and advertising spend.

PAMS will be introducing a world first reading research flooding methodology. The sample will comprise of 10 000 core face-to-face interviews supplemented by 10,000 “flooded” interviews with other household members. This combined sample of 20 000, will be larger than the AMPS reader sample. “This is no mean feat,” says Pula Mmesi, researcher at the PRC, “since our member’s revenue is declining but we are able to give advertisers a bigger sample size!”

“It’s not just all about the numbers when planning an advertising campaign.  It’s the ability of the written word, on any platform, to deliver a quality reader and the ability for said reader to recall what’s been read and advertised,” concludes Langschmidt.

The PAMS currency measures will be combined with four other studies that the PRC are conducting this year, which will ensure the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment.

For additional information and reading research visit

The MediaShop is moving

The MediaShop’s Johannesburg office will be moving to brand new premises on the 22nd March. The agency’s new home will be Block B, The Main Straight Office Park, corner Main and Portman Roads in Bryanston. Telephone numbers will remain unchanged.

“Great Minds Think Different – we’ve put a lot of thought into what we’re looking for in terms of office space for the team, and for our clients and media owners – this building has it all. Great modern spaces, it’s more social than our current environment, it has a canteen and a lot of space for creativity to thrive,” says Group MD Chris Botha.

“Other positives include loads more parking and it’s a better commute for many of our team which will make life easier for a lot of people. We’re excited to get into the new space and look forward to welcoming our clients and media owners soon.”

The agency will be shutting down at 5pm on Thursday the 16th March ahead of the move. “We expect minimal downtime and disruptions to services while we make the transition and we can’t wait to welcome our staff into this new modern space.”

Follow the hashtag #TMSNewOffice on Facebook and Twitter before and after the move!

For more on The MediaShop visit, like them on Facebook: The MediaShop or follow them on Twitter @MediaShopZA

To Integrate or not to Integrate?

Maggie Pronto, Media Strategist at The MediaShop says it’s the eternal agency debate, whether you’re full serviced or specialised – to integrate or not?

 I was lucky enough to start off my advertising career in a full service agency. It was the days where everyone sat in the same room from brief right through to third review to ensure that everything tied in, from the research and communication strategy through to consumer exposure.

 The end result was what everyone worked towards! Everyone contributed and everyone had a combined input – no idea was bad and it didn’t matter where the idea came from.

 Then digital happened, and because at the time it was a ‘niched’ environment, it stood alone. Everyone thought that it would be wise to break away from one another so that clients could have experts within each field – enter the field experts and the birth of the lead agency.

 Can I be bold enough to say, that it’s potentially not the best idea – even though I say this within the walls of a standalone media agency?


Let me justify why I say this – and to start off it isn’t the same for every client because everyone’s requirements are different. But I have sat around enough boardroom tables where clients have requested integration across at least seven agencies – each with their own strengths with a lead agency to pull everything together.

 By default since we all work from an idea birthed from one of the seven starting points – reviews start off with a bit of tension – sometimes you have to bring along your own metaphorical knife! Take into account that potentially none of the other experts have been asked to participate in a brainstorm or review or anything really until the big idea is revealed a day or so before the client presentation. And we wonder why a specific party is being asked to buy into something that has been developed without everyone’s participation.

 Now I might be looking at this through a different set of glasses – but to me this is not integrated – there should be no lead agency – client should take the lead and everyone else should be working towards a common goal – and it shouldn’t matter where the idea comes from.

 But that’s in an ideal world right?

 Well – I can proudly say that I do work with such a team – an integrated one – across a few more than seven “individual” agencies. We work towards a common goal where everyone is consulted and their opinion is valued and at the end the results and relationships reflect this.

 We understand that the whole is greater than the sum of its parts. I so wish this for every team so that they avoid the knife cutting experience and rather focus on what is important. Ultimately, it is not about an individual agency being recognised but rather about working together to reach a common goal and obtain the best result for our clients.

 To integrate or not to integrate shouldn’t really be the question – which team is ultimately the more important question?


Be it toys, school uniforms or wheelchairs, Emerald Resort & Casino makes a difference

Emerald Resort & Casino’s CSI programme recently adopted nine homes that provide housing and care to the disadvantaged. These range from old age care to children’s homes, and are all located within the local Sedibeng District.

“We are pleased to make a difference and bring about real change within our community with this initiative,” says Emerald Resort & Casino’s Marketing Executive, Tanuja Gangabishun. “It’s imperative for all businesses within South Africa to make it part of their CSI strategy to give back.”

The homes that fall under the Emerald Resort & Casino umbrella include Busy Bee Hospice, Kgopolong Old Age, Bophelong Children’s Home, Emfuleni Childcare, Mathwala Children’s Home, Relebohile Childcare, Ikhwezi Lokusa, Pholokong Children’s Village and Lakeside Children’s Home.

Emerald Resort & Casino’s team member’s visits to the homes proved to be extremely insightful. It became very clear that each home had unique urgent needs to remain functional and to continue to provide care and shelter to those that require it most. “Our goal, as a team, is to assist with making the lives of those who reside and work in these homes a little easier,” says Tanuja.

A total of over R400 000, split according to specified needs, was allocated to school uniforms, school stationery, toys, board games, wheel chairs, walkers, washing machines, fridges and cash donations. “We hope that these items, so critical in the day-to-day running of the homes, will assist in making the lives of those working and living here, a little brighter, more cheerful and a little easier.

In order to make this wonderful country of ours a better place, it is up to each and every one of us within our own local communities to make a difference,” concludes Tanuja.

Emerald Resort & Casino.

Tel:                               016 982 8000
Twitter:                        @emerald_resort

The Publisher Research Council (PRC) gears up for a busy year

The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources.

The PRC is a not for profit company that represents the interests of both print and online publishers in South Africa. It conducts audience and efficacy research on behalf of members, while providing research on broader media audiences for advertisers and their agencies

“2017 heralds a new dawn of media research in South Africa,” says Peter Langschmidt, General Manager of the PRC. “After 40 years of a single source AMPS, the industry is moving to the global model of a hub Establishment Survey (ES) with linked donor currency surveys and with the PRC being an integral spoke.

“‘Read to Remember’, the PRC slogan, stresses our commitment to researching and better understanding of both the quality and quantity of our audiences – we will get closer to understanding how reading facilitates learning and brand recall better than any other medium.”

The PRC website – – has been designed to become the de facto resource for everything reading related, including all primary research resources, white papers, international discussions and best practice.

In keeping with the PRC ethos, projects, studies and upcoming research this year includes Media Synergy, which combines Nielsen Adex data with the GFK consumer scanner panel sales of 3000 representative South African shoppers. This clearly shows that when including print and online in a schedule the actual sales ROI per rand spent is better than TV or radio.

Other upcoming surveys for 2017 include Brand Mapp from WhyFive and Media View by TNS Kantar which will examine the inherent strengths of reading vs other media due for release in April.

Our major study for 2017, will be PAMS, a new reading currency survey in SA conducted by Nielsen, incorporating global best practice, due for release in the Sept 2017.

Based along the lines of similar panels like PAMCO in the UK and EMMA in Australia the PRC will begin development of their own panel in 2017. This mobile panel is envisaged to reach around 16 000 respondents in year one. Results will be calibrated and validated against the traditional PAMS face to face methodology before release.

“Publishers have accepted the need to move away from measuring exposure to paper, towards measuring platform-agnostic reading behaviour which can be seen in the ES and PAMS reading questions,” says Langschmidt. “Most of our research will closely follow the release of the two waves of the ES 2017.”

“We will ensure the most complete measurement of reader audiences, across all platforms, to inform effective advertising investment, unlike in the past, when reader research provided advertisers with only the numbers. In 2017 the PRC will be releasing six different studies that provide the audience numbers; but in addition, many other measures like perception, trust, multiple exposures, brand awareness and recall, and actual ROI per rand spent.”

If advertising return is important to you, just like offers to purchase, contracts, exams, certificates and bank statements, and if you want your target market to notice and respond to your campaign, put it in writing.

For additional information and reading research visit

The new consumer currency is here

The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop

Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments – micro-moments in fact.

These micro-moments are intent-driven moments of decision making that shape preferences. They occur throughout the entire consumer journey and are impacting the way in which we as marketers need to speak to the consumer.

As mobile phones become a totally immersive part of everyday life, we as an agency are seeing a fundamental shift in the way that people consume their media and process information they use for purchase decision making.

In the past, media consumption was actually quite predictable. There was a peak in radio listenership in the early mornings and late afternoons with drive time audiences captive in their cars. There was a distinctive push to Sunday night TV where the 8pm movie was not only hallowed ground, but sold out and over-subscribed. We knew that we could reach the world through a 30 second ad in Generations. Newspapers were jam-packed with pages of advertising at month end, because that was when people bought stuff right? Everyone went to the movies on the opening weekend and a billboard on a highway was a sure winner in driving noting.

Those were the simple days, but those days are gone. Now we have a consumer that is so time poor and thinly spread that they capitalise on any moment to make a consideration or decision regarding a purchase. These moments occur in a micro second when there is time – usually around a couple of need states that surface and need to be satisfied immediately:

  • ‘I want to know’ moment
  • ‘I want to go’ moment
  • ‘I want to do’ moment
  • ‘I want to buy’ moment

Micro-moments occur when people instinctively turn to a device for an answer. How often are you sitting in a conversation and someone asks a question you don’t know the answer to and your automatic response is to pick up your smartphone and announce that you will “Google it”? That’s a micro-moment right there.

These moments are considered intent rich – you want to know something right now, buy something right now, learn something right now, discover something right now, and answer something right now – and they are the moments in which the consumer is most susceptible to influence – because they are already committed to finding out the answer to their query. And this is the environment where brands must operate – you have to be seen here, to be considered, to be explored, to be acted on.

So how do brands ensure that they are present in these micro-moments?

Understanding behavioural and contextual targeting of a digital marketing definitely assists in getting the brand in front of the consumer when they are in the moment of influence. This is key to enabling a person to capitalise on a micro-moment of engagement. A brand’s digital display, programmatic, social and search strategy need to work hand in hand to ensure that no matter which gateway a consumer comes through – search, display or social – brands should be front and centre with a compelling message.

It’s in that moment that targeted and focused creative messaging, that is engaging, should be the hook to start the consumer journey in the preferred direction and to capitalise on the immediate need to know consumers are exhibiting millions of times a day.

A recent study in the UK shows that the average person checks their phone 110 times a day and up to once every 6 seconds in the evening. I don’t think that our stats are much different here in SA. It’s time we truly begin to understand the power of the small 6 inch device in the hand of 89% of adults in South Africa and how we can capitalise on their need states every time they engage on their mobile – to ensure our brand is first in line for consideration.