Month: Mar 2017

The MediaShop has more big news!

Not even one week after the agency opened the doors to its brand new offices in Johannesburg, Group MD Chris Botha has announced the appointment of Kgaugelo Maphai as The MediaShop’s new Managing Director of the Sandton office, effective 1st April.  “It’s been a whirlwind few weeks, that’s for sure,” says Chris. “We’ve been looking […]

Award winning artists live and unplugged at Emerald!

Emerald Arena will erupt as fans experience Amanda Black, Mafikizolo and Sjava live and unplugged at Emerald Resort & Casino on Friday 31 March 2017. “South Africa’s musical talent is being showcased right here in the Vaal as many of SA’s favourite groups, bands, duos and soloists make their way to, and perform at, Emerald […]

The Caxton Excellence Awards highlights brilliance

Hosted at the Globe Theatre at Silverstar Casino, with prize money totalling R285 000, this year’s all new Caxton Excellence Awards celebrated the achievements of local and community newspaper’s editorial, sales, advertising, management and support staff. “This year, the Caxton Awards has undergone a complete makeover, some categories have fallen away while others, like Best Emerging […]

A night to remember with The Soil, Robbie Malinga and Musa at Emerald Resort & Casino

It’s Emerald Resort & Casino’s latest #OneNightWith music line-up on 30 April 2017. The evening features one of South Africa’s best loved bands The Soil, accompanied by Robbie Malinga and Musa. “One Night With is Emerald Resort & Casino’s brand that brings the best of South African music to the Vaal,” says Leolize Naidoo, Emerald […]

New PAMS research aims to get closer to the truth

The first PAMS (Publisher Audience Measurement Survey) reading research is due for release in October 2017. Conducted by The Publisher Research Council (PRC), it will provide media owners, agencies and marketers with an accurate new reading currency in South Africa for the first time in 40 years.  The PRC refer to their research as Reading […]

The MediaShop is moving

The MediaShop’s Johannesburg office will be moving to brand new premises on the 22nd March. The agency’s new home will be Block B, The Main Straight Office Park, corner Main and Portman Roads in Bryanston. Telephone numbers will remain unchanged. “Great Minds Think Different – we’ve put a lot of thought into what we’re looking […]

To Integrate or not to Integrate?

Maggie Pronto, Media Strategist at The MediaShop says it’s the eternal agency debate, whether you’re full serviced or specialised – to integrate or not?  I was lucky enough to start off my advertising career in a full service agency. It was the days where everyone sat in the same room from brief right through to […]

Be it toys, school uniforms or wheelchairs, Emerald Resort & Casino makes a difference

Emerald Resort & Casino’s CSI programme recently adopted nine homes that provide housing and care to the disadvantaged. These range from old age care to children’s homes, and are all located within the local Sedibeng District. “We are pleased to make a difference and bring about real change within our community with this initiative,” says […]

The Publisher Research Council (PRC) gears up for a busy year

The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources. The PRC is a not for profit company that represents the interests […]

The new consumer currency is here

The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments – micro-moments in fact. These micro-moments are intent-driven moments of decision making that shape preferences. […]