Month: Feb 2017

The MediaShop runs South Africa’s first ever programmatic radio campaign.

The MediaShop, through their multiple-award winning ad tech unit, Cadreon, has launched the first ever programmatic audio campaign in South Africa. The MediaShop are the first agency in the market to pioneer buying radio in this ground-breaking way. Programmatic audio uses data to target ads to relevant geographies, time slots, and audiences, allowing advertisers to […]

Did your friend make you buy that?

Craig Wallis, Business Unit Manager at The MediaShop Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how influential is advertising versus peer to peer […]