Publicity and Communications
Content Generation
Reputation Management
Social Media Management
Media Relations
Strategic Objectives

Media Relations

We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.

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Generate Content

For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.

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Social Media

- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth

The Frog in the Pot

Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]

Emerald makes wishes come true!

The festive season for most people, is a time of happiness, fun, holidays and family. To make it a truly festive season for those less fortunate, Emerald Resort & Casino is helping to change lives and make a few wishes come true. “Most recently, weassisted the Sebokeng community in celebrating the birthday of a 128 […]

Print is dying and Radio is next!

Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled out of a nerd’s basement and slowly ate newspapers and magazines, replacing them with online news services, blogs, Twitter and a thousand Russian […]

SPARK Media partners with Private Property

SPARK Media is delighted to announce its digital advertising sales partnership with Private Property, one of South Africa’s largest online property portals. With over 12 million monthly page views, 4+ pages per visit and an average of seven minutes per session, advertisers can access audiences that are primed to engage with products and services that […]

Enjoy a night out at the zoo!

When the sun goes down many animals come out to play. What goes on after the lights go out at the zoo? Wonder no more! Experience Emerald Resort & Casino’s Animal World like never before! “The entire Animal World will be opened to the public on certain evenings throughout December for our new Night Walk […]

Looking up towards 2019…

Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding pace. To help facilitate this are the likes of laptops, smartphones, Google, YouTube, smart watches, […]

Caxton and SPARK Media ready for the festive season!

This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the […]

The world’s largest Programmatic conference in a nutshell

On the back of attending Programmatic I/O in New York, Ashleigh Footit, Head of Techops, Programmatic and Performance at SPARK Media shares some insights into the state of programmatic advertising, brand safety and ad fraud both in the US and here at home. After an intense two days spent at the world’s largest conference on […]

Enjoy Summer Fun at Emerald!

School’s out, well, very nearly! The heat is on but that means a month of summer fun can be had at Emerald Resort & Casino with activities, events and entertainment galore for absolutely everyone in the family.“We have more than a month of summer fun planned at the Resort,” says Emerald Resort & Casino’s Marketing […]

On trimming your dog’s nails, heart rate monitors and captivating advertising

Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading a post on, “How to trim your dog’s nails.” (Yup, a real first world issue). […]