Emerald commits to support SMME’s
At the recent 2018 Vaal SMME Conference and Exhibition, hosted by Emerald Resort & Casino and partners, exhibitors, entrepreneurs and visitors from the Sedibeng District were given the opportunity to network, collaborate and stimulate trade amongst themselves and larger corporates. “This is the first SMME exhibition that we have hosted, providing a platform for entrepreneurs […]
The media needs to start questioning itself more
Following Media Freedom Week hosted by Media Monitoring Africa last week, Chris Louw, Digital Strategist at Caxton Local Newspapers says that the rise of fake news, anonymous advertising and the influence of political leaders on the media is concerning. As a guest on the panel discussion ‘Are we “post truth” or “post journalism, and does […]
On Comic Con, YouTubers and the business of gaming
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of comic related superheroes, sidekicks and villains. Comic Con SA featured a large range of pop […]
South African stars rock Emerald!
What a mind blowing weekend of entertainment this was at Emerald Resort & Casino this past weekend as two highly talented performers, Zonke and Vusi Nova packed fans into the Emerald Arena on Saturday and Sunday respectively.“Fans were spoilt for choice this weekend at Emerald Resort & Casino with two national stars in the form […]
AdColony proves the power of mobile at Smarties!
AdColony South Africa has been named Publisher of Year at the 2018 MMA South Africa Smarties awards which honours innovation and creativity, and measures the impact and success that mobile has on business. The company, which is part of the Nfinity Media Group, also walked away with a Bronze in the Product / Services Launch […]
Brands are so much more than just a logo
Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. That […]
Newsprint has to adapt to the ever changing world
Gone are the days when a newspaper publisher just offered newspapers! Thanks to technology, changing media consumption behaviour and the nature of business, newsprint has to adapt. And it has. Caxton Local Media is so much more than just newspapers. “We’re constantly changing and adapting, we’re not just a newsprint company anymore – we’re […]
AMASA Appoints Memoria Masilela as Vice Chairperson
On the back of announcing its 2018/19 committee, the Advertising Media Association of South Africa (AMASA) has confirmed the appointment of committee member Memoria Masilela as Vice Chairperson, serving alongside Wayne Bishop as Chairperson. Wayne says: “We are absolutely thrilled to announce Memoria as this year’s new Vice Chair. She has brought energy and passion […]
people magazine continues to deliver for consumers
While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell. Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need […]
Evolution of a Goldfish
Sean Sullivan – Business Unit Manager at The MediaShop. Attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so long, […]