In the Mckinsey and Company report on ’The coming era of on-demand marketing’, Peter Dahlstrom states that ‘digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on-demand – not just ‘always on’, but also always relevant, […]
Media Relations
We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.
Generate Content
For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.
Social Media
- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth
The value of published media, an ironic lesson from Netflix
Over the past few years much has been said about the demise of print and the perception that the traditional printed word is no longer the force it used to be. However, it seems that we may be coming full circle as once again the written word is being used to entertain, promote and educate. […]
The dilemma of leadership in the advertising and media industry
Chris Botha, Group Managing Director of Park Advertising Maria Ramos appointed CEO of Park Advertising Group (NOT REALLY…) A similar news headline recently caught my eye: “Maria Ramos tipped to head up Eskom unbundling”. WHAT? I naively thought to myself. A bank CEO is going to manage the unbundling of a state owned enterprise? What […]
It’s here! MAPS goes into the field!
The Marketing Association of South Africa (MASA) and the Marketing Research Foundation (MRF) are delighted to announce that MAPS, the long-awaited products and brands replacement survey for AMPS, will officially start collecting valuable consumer insights from July 2019. MAPS is a modernised, updated and enhanced survey focused on consumer insights. Built on the legacy of […]
Suzuki South Africa confirms Penquin as partner agency again
In a partnership that has already enjoyed an impressive 19 years together, Suzuki South Africa has once again affirmed Penquin, the full-service results-based communications agency, as its preferred supplier. Veronica Wainstein, Managing Director at Penquin says: “We are an agency that relies heavily on tangible results and measureable outcomes. During our 19 year partnership with […]
Emerald Resort & Casino excited to join the Peermont family
Recently announced, Emerald Resort & Casino has been purchased from Caesars Entertainment by Peermont Hotels, Casinos and Resort a dominant hotel player in southern Africa. “Its exciting news that’s extremely positive for Emerald Resort and Casino – team members and guests,” explains Mark Hands, Resort Director at Emerald Resort & Casino. “What it means for […]
Big, bigger, biggest #ROOTS2019
Constructed, layer by layer, brick by brick, the all new ROOTS 2019 will be unveiled to the marketing, advertising and media industries this coming June. In the meantime, some influential media personalities have provided their thoughts and expectations of #ROOTS2019. “ROOTS is one of South Africa’s largest and longest running consumer behaviour surveys and in […]
Bona Magazine maintains upward circulation trend
On the back of the latest Audit Bureau of Circulation’s results, Caxton Magazines’ monthly family interest magazine, Bona is celebrating a further increase of a massive 10% on its Quarter One 2019 circulation figures. The growth of the magazine’s sales from 68 665 to 75 219 copies is on the back of another 13% increase on the […]
Behind the Walled Gardens
Andrew Dabbs, Digital Media Strategist at The MediaShop Over the Easter period, I was fortunate enough to travel and see my 95 year old granny in the beautiful county of Sussex. Only there for a short stay and sticking to a 95 year old’s schedule, I grabbed a newspaper one morning with my cup of […]
Jo Black and Friends at Emerald!
Emerald Resort & Casino proudly presents the best in South African pop, rock and country music with Jo Black and Friends on Saturday, 25 May 2019. Joining Jo on stage will be Nicholis Louw and Dewald Wasserfall – it promises to be an unforgettable afternoon. “This trio and proudly all Afrikaans show is a must […]