Emerald hosts first children’s ‘readathon’
Teaching children to read at an early age has multiple benefits and is the key to a child’s formal academic education. With this in mind Emerald Resort & Casino hosted their first ‘readathon’ on a very apt day – Youth Day. “In 2017, Emerald Resort & Casino sponsored mini libraries at Vukuzakhe and Batloung Primary […]
Does your brand matter?
Does your brand matter? Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Consumers are becoming more and more fickle […]
Honour Fathers and celebrate at Emerald!
In celebration of honouring fathers and celebrating fatherhood, paternal bonds and the influence of fathers in society, Emerald Resort & Casino invite all Dads and their families to the Resort on 17 June 2018 – Father’s Day. Breeze is serving up treats specially for Dad in the form of Daddy’s Treat, My Hero’s Chicken, For […]
Clover launches first of its kind Whistling Chef meals!
Clover has just unveiled its latest mouth wateringly innovative offering in the Ready to Eat (RTE) category, complete with first-to-Africa FreshVacSeal™ packaging technology, under the Whistling Chef brand. The packaging technology allows consumers to enjoy a fresh meal with an extended shelf life. This latest range from Clover is completely unique as it’s the first […]
Celebrate Soccer at Emerald’s Fan Zone!
Big screen, amazing football, good food and beverages and fans – what else would we require at a Soccer Fan Zone? Emerald Resort & Casino will be hosting their Soccer Fan Zone every Friday and Saturday for the duration of the tournament where fans can get together to view live matches on the big screen. “Major […]
Unpacking the era of Influencer Marketing
Unpacking the era of Influencer Marketing by Ronel De Kock, Media Planner at The MediaShop Influencer marketing is a form of communication which identifies individuals that have influence over potential buyers, then focuses marketing activities around these influencers – mainly online. This kind of marketing uses the influence or reach that an individual has […]
PRC introduces the TOC (Technical Oversight Committee)
In order to deliver credible and objective data, the Publisher Research Council (PRC) has introduced the TOC (Technical Oversight Committee) to guarantee the authenticity of PAMS (Publisher Audience Measure Survey) and other surveys it conducts. “Media owners and Joint Industry Councils (JIC) like the PRC that conduct their own research have been accused of ‘marking […]
Edith Petersen Retires After 35 Years At Caxton
Edith is a well known and highly respected legend in the media buying industry. With her career spanning countless years, Caxton would like to bid her a fond farewell. Edith joined the Argus Group back in the 70s before joining Caxton in 1983 where she efficiently ran the insert bookings division – an impressive feat […]
How to get the best out of Radio Advertising
How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and […]
Nfinity launches employee advocacy division, theIntern-ship
Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused […]