SPARK Media’s ROOTS research gives us unparalleled access to trends over time, allowing us to see and predict changes in consumer behaviour at both a national and local level. Having conducted in-depth interviews with over 18 200 women from a diverse range of communities, ROOTS 2019 found that appliance and electronics shopping has increased by almost […]
Media Relations
We provide strategic advice relating to all aspects of communication and your business. We have great relationships with the advertising trade and business media and can tackle most genres of publicity.
Generate Content
For maximum exposure, regular, newsworthy and interesting press releases, comments on topical issues, thought leadership pieces etc are essential, and these should be accompanied by top quality visuals and video where required.
Social Media
- Facebook, Twitter, LinkedIn, Pintrest, You Tube and Instagram posting and maintenance <br> - Online Reputation Management – managing and responding to criticisms or negative feedback<br> - Proactive content management <br> - Facebook advertising and competition generation with competition reporting<br> - Creation of Facebook applications which can be linked to lead generation and database growth
Digital advertising is changing and so should our tactics
Yvette Gengan, Digital Media Manager at The MediaShop One of the things that digital marketers have in common is growth hacking (not the start-up kind, the growth kind). We spend our days constantly trying to improve strategies, channels, buying methods etc. to affect growth for our clients. But it has become increasingly challenging to break […]
Win a fairytale Wedding at Emerald!
Are you about to get married? Then we have even more great news! Emerald Resort & Casino will be hosting their Wedding Open Day on 7 September 2019, and at the same time, running a competition where one bride will win a dream-come-true wedding to the value of R55 000. Emerald Resort & Casino is […]
The MediaShop Johannesburg appoints Claire Herman
With two decades of media and advertising experience under her belt, Claire Herman has been appointed Media Operations Lead for The MediaShop’s Johannesburg office. “Most of my career has been spent within Media Agencies with a three-year stint in Media Research conducting studies that prove advertising effectiveness and ROI,” she says. “I am very passionate […]
Corruption Can Be Beaten – With Technology
In her address to the annual Kader Asmal lecture, hosted by the Council for the Advancement of the Constitution, NPA Head, Advocate Shamila Batohi said “corruption has become so widespread that there is a real danger of it becoming entrenched and normalised in South Africa unless something serious happens soon. For too long, corrupt politicians, […]
We’ve come a long way but advertising has a long way to go
Belinda Kayton, Media Strategist at The MediaShop My daughter looked horrified. As she rushed towards me I could see she was really freaked out. She was doing some research for a history essay she was writing about racism in entertainment and education, and she had found something that she could not believe was actually used […]
Exploring Limpopo and discovering insights
Chipo Mujuru, Digital Media Strategist at The MediaShop I recently had the remarkable privilege of travelling to the province of Limpopo to explore the nooks and crannies of this region beyond its popular tourist spots. I had heard a lot about the region’s villages and organic fresh produce, the pride of the Venda people and […]
people Magazine revamps, adds new sections and stays on shelf longer
In line with global trends, media consumption behaviour is changing rapidly in South Africa and Caxton Magazines has made a bold move to keep up with changing consumer demands. As from Monday the 29th July, people, one of South Africa’s favourite celebrity, lifestyle and real-life magazine brands will be sporting a fresh face, exciting additional […]
Emerald Speed Fest!
Experience the thrill and exhilaration of the latest motorsport lifestyle event, Emerald Speed Fest. Hear the power and feel the speed at Emerald Resort & Casino from 27 to 29 September 2019. With up to R500 000 in prizes and R50 000 to Master of the Mile, the Emerald Speed Fest will provide three full days […]
Fortune Favours Brave(r) Brands
Arisha Saroop, Business Unit Manager The MediaShop Durban At our recent Media Landscape session entitled ‘Content that Works’ which delved into brands creating more engaging and relevant content from most of what consumers are subjected to daily, a particular example of a how a brand proudly stood up for representation made me sit up and […]