Does traditional ‘offline’ media still have a place in the digital online media space?
Margie Knap, Media Strategist, The MediaShop My career in media started somewhere in the 80’s. Needless to say, what we do today in media and what we did ‘back in the day’ is poles apart, mostly due to media choices being extremely limited. TV viewing was available for just a few hours a day, alternating […]
The MediaShop wins Golds at AMASA Awards
The MediaShop has done it again! At this year’s prestigious AMASA Awards, the agency walked away with three Gold Awards for clients Nando’s and Cell C. These accolades are hot on the heels of The MediaShop being crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media […]
Playmakers the big winner at AMASA Awards 2018 #AMASAAwards2018
The winners are out! At the AMASA Awards gala event held at the Hilton Sandton last night, sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner! “We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge. The campaign offered unparalleled […]
Only advertise on trusted publisher websites!
A large media company recently published an expose on fake news websites and advertisers that mistakenly landed up advertising on these platforms. SPARK Media’s solution to online advertisers is practical while offering solutions and ideas to help brands be safe and stay safe. “While fake news is a global problem and very difficult to identify […]
The beauty of local ROP is everything
An oft neglected advertising space is a newspaper’s ROP (Run of Print) space. It’s a very powerful platform that Caxton Local Newspapers is unlocking for local and national businesses. “ROP is still a very powerful space,” says Jaco Koekemoer, MD of Caxton Local Media & Coldset Printing, “and one of the most powerful elements within […]
Emerald Resort invests into community and local businesses
Emerald Resort & Casino has just celebrated its 20th year in business, a year that could best be themed as “investment”! This includes investment into the local Vaal community through several CSI initiatives and reinvestment back into the Resort itself. “The past 12 months have been incredible for many reasons,” says Resort Director, Mark Hands. […]
Kaya FM headline sponsor for prestigious AMASA Awards
AMASA (the Advertising and Media Association of South Africa) is delighted to announce that Kaya FM will sponsor the Roger Garlick Grand Prix for the AMASA Awards 2018, for a third consecutive year. “The Roger Garlick Award is the pinnacle of our accolades and is awarded annually to the overall Campaign of the Year,” […]
ROOTS 2019 is loading!
South Africa’s largest urban community quantitative survey, ROOTS, is currently in field. ROOTS 2019 is set to launch in the first quarter of next year. The new instalment of the survey balances trendability while keeping up to date with current industry developments. “ROOTS 2019 shows what consumers look like, how they behave, where they shop, […]
Clover Nutrikids donates house to CHOC
#Nutrikids4CHOC To mark Childhood Cancer Awareness month this September, the Clover Nutrikids brand made a significant donation to the CHOC Childhood Cancer Foundation. On the 28th of September, the Nutrikids brand handed over the keys to a newly renovated six bedroom property to CHOC. This is the fifth house facilitated by Clover to CHOC in […]
Walk amongst dinosaurs at Emerald!
Experience Jurassic Park at Emerald Resort & Casino! The Dino Expo, featuring life-sized moving dinosaurs will be on display at the Resort on Saturday, 20 October and Sunday, 21 October 2018. The Dino Expo has travelled across South Africa, exhibiting in more than 20 cities and towns and has been experienced by over 6 million […]